Yalo Scores Gold At 19th Annual Horizon Interactive Media Awards

The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2020 award winners showcasing this year's "best of the best" in interactive media production. This year, Yalo was recognized for its excellence with 7 awards. The 2020 competition saw over 600 entries from around the world including 34 out of 50 US States and 14 other countries including: Australia, Canada, Germany, Hong Kong, India, Ireland, Qatar, Russia, South Korea, Sri Lanka, Switzerland, Taiwan, Turkey,…

Digital Yalo and FullStory Partner to Deliver Best-in-Class Digital Experiences

Fueling Client Growth with Customer Experience Solutions Award-winning, creative agency Digital Yalo announces a new partnership with digital experience analytics platform FullStory. This strategic partnership employs FullStory's powerful digital experience platform to deliver exceptional customer experiences. Through Fullstory's measurement and conversion rate optimization tools, Yalo can help their clients grasp the "why" and the "what" to more effectively craft and implement strategies that improve brand and marketing…

AWS To Open Data Centers In Israel

Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced it will open an infrastructure region in Israel in the first half of 2023. The AWS Israel (Tel Aviv) Region will enable even more developers, startups, and enterprises as well as government, education, and non-profits to run their applications and serve end-users from data centers located in Israel. Additionally, the government of Israel announced that it has selected AWS as its primary cloud provider as part of the “Nimbus” contract for…

The Most Trusted Source Of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities With Groundbreaking Pricing…

Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite, expanding their offering to include industry first pricing solutions. The highly anticipated new product suite will include Digital CPM for streaming video, as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV. The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities with Groundbreaking Pricing Intelligence…

New Email Intelligence Solution Helps Insurers Strengthen Online Fraud Protection

LexisNexis® Risk Solutions, a leading provider of data, analytics and technology, today announced the U.S. availability of LexisNexis® Emailage® for the insurance market. Emailage is a powerful risk assessment solution driven by email intelligence to help verify and assess risk on email addresses and helps in preventing insurance fraud. LexisNexis Emailage helps insurance companies to elevate the consumer experience, minimize risk, approve transactions, and identify fraud tactics more effectively across lines of business.…

Wondershare Repairit Version 3.0 Brings New Photo Repair Features

Apart from being a video repair software, Wondershare Repairit has recently launched a new and improved 3.0 version that supports photo repair. Wondershare Repairit's new version can fix corrupted and damaged pictures in numerous scenarios and is compatible with all major image formats. It also includes an option to preview pictures before saving them on their native interface. It also offers two repair modes – Quick and Advanced to meet all kinds of user requirements. "We made this update based on our users' feedback.…

Redpoint’s Cloud-based Personalization Platform Powers Aubuchon Hardware’s Next-Gen Marketing Vision

Despite Challenging 2020, Independent Retailer Drives Growth With Customer Engagement Innovation Aubuchon Hardware, a family owned chain of independent hardware stores has embraced Redpoint Global’s rgOne solution to deliver a single view of customer data, driving expanded digital engagement and customer loyalty with an increasingly personalized customer experience. Aubuchon, with more than 100 stores across New England and upstate New York, has partnered with Redpoint since 2018 to bring all customer data into a…

Sprinklr Supports L’Oréal’s Customer Care Transformation Across 36 Brands

Sprinklr Will Help the World’s Largest Cosmetics Company Achieve Its Global Mission of Bringing Beauty to All People by Responding to 100% of Customer Inquiries Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that it is supporting L’Oréal, the world’s largest cosmetics company, by providing an easy way for customers to get the personalized answers they need about any product, on any social media or messaging channel. L’Oréal is leveraging Sprinklr Modern Care, Modern…

UpContent and Zest Partner to Expand Customer’s Growth Through Content Curation

Leading Personal and Enterprise Platforms, Zest and UpContent, Integrate to Offer the Best of Community and AI-led Content Curation Strategies With over 70 million new articles written each month, and 27 million shared digitally each day (Brandwatch), marketers, influencers and thought leaders need help to cut through the noise and curate quality content. Two companies, Zest and UpContent, each of which have developed leading solutions to address this challenge are partnering to make it even easier for their…

Concert Benefits–The New Getting Paid to Play Approach

Work hard, play hard. Easy to say, but to formally invest in this motto is something entirely different. Yalo, a digital marketing agency based in Atlanta, has always taken a unique approach to solving its clients' problems. Using music, sports, and roll-up-your-sleeves life experiences to inspire their creative ideation, Yalo kicks off new projects by asking a client to choose a "Soul" song that best represents the attitude and emotion to attack their current business challenge. Now, with the agency's new Concert Benefits…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

Leverage Real-Time Intelligence With the Right Data

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

Hackathons Foster a Culture of Connectivity

Hackathons are all the rage these days. The term “hack” is overused and the term Hackathon has been used to describe actual Hackathon events as well as sprints in an Agile environment. We know that the most innovative ideas are a result of collaboration, not just the idea of one single person. Hackathons foster a culture of collaboration by bringing together great minds to create new products. If you’re at the point when you’re questioning the value of a Hackathon, let me expand on the cultural and organzial benefits.…

Connecting Behavior for More Meaningful Engagements

Millions of consumers visit websites every day, leaving a trail of behaviors related to their wants, needs, desires. These research behaviors include comparing brands to determine who can fulfill their needs, weighing relevant product offerings, or searching for the most competitive rates. As these consumers shop for major-life purchases (MLPs)—things like cars, homes, loans, insurance, or education—they invest even more energy to insure these big-ticket items are right for them. In doing so, most visit multiple websites…

TechBytes with Ross Shanken, Founder and CEO at Jornaya

Tell us about your role and journey into Technology. What inspired you to start at Jornaya? Prior to founding Jornaya, I spent 13 years at a Data Intelligence company, TARGUSinfo. I always loved how data can be utilized to solve complex problems and to unlock value for customers. I was attracted to starting a company from the ground up so I could help build a company that I wanted to work for! Jornaya (fka LeadiD) happened to be a good idea that would accomplish all these goals. What is Jornaya and how does it fit into…

How Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising

What is Sellers.json and OpenRTB Supply Chain Object? IAB Tech Lab has come up with a new initiative to combat ad fraud in the digital supply chain. This new initiative comes as a package of two tools - Sellers.json and OpenRTB Supply Chain Object. The ads.txt initiative, which has seen rapid adoption in the last one year has helped to identify all direct sellers, a publisher has authorized to sell its inventory, however, it lacks transparency when multiple sellers – SSPs/Exchanges/Resellers are involved in selling the same…

Making Better Decisions with the Right Data

We’ve long-known that data is a marketer’s most valuable resource, many calling it the new oil. Companies are allocating billions of dollars to acquire more of it. Their investments are also quickly expanding to new technologies, such as Artificial Intelligence (AI) and Machine Learning, to help process and analyze data. As these technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value required for accurate predictions. As AI and Machine…