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Zenreach Hires Megan Wintersteen as New VP of Marketing

The former Bowlero executive will focus on leveling up ‘customer-centric’ branding and messaging Zenreach, the leader in WIFI powered walk-through marketing and customer engagement for brick-and-mortar businesses, announced that Megan Wintersteen has joined the team as the new Vice President of Marketing. Wintersteen joins Zenreach with more than 12+ years experience, most recently as the VP of Marketing at Bowlero Corporation where she led all marketing initiatives as well as their ecommerce platforms with a focus on…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Vonage, PC Matic, Zenreach, Lifesight, H4 Technology, ZERØ, and Genesys AppFoundry. TP Vision to Transform Service Experience and Performance With Vonage’s Contact Centre and Speech Analytics Solutions Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its…

Walk-Through Data Emerges as Critical Marketing Metric

Walk-Through marketing platform sees more than 8.6 million in 2019 Zenreach, creator of the Walk-Through Rate, announced that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure the success of their digital marketing based on actual in-store visits rather than relying on traditional online…