ProofID & Preempt Announce Strategic Global Partnership

ProofID and Preempt are proud to announce they have entered into a global strategic partnership, combining ProofID’s technical expertise in the identity and access management space with Preempt’s patented Conditional Access technology ProofID and Preempt are proud to announce they have entered into a global strategic partnership, combining ProofID’s technical expertise in the identity and access management space with Preempt’s patented Conditional Access technology. Marketing Technology News: LiveArea Expands into…

Viral Nation Announces Launch of Influsoft, The Industry’s First Cross-Platform Influencer Marketing Campaign Solution

Influsoft a cross-platform influencer marketing software developed by a team of award-winning influencer marketing pioneers, announces its official launch, consolidating the best in class marketing analytics and campaign management tools under one roof, providing first-party access to Youtube, FB, Twitch, Twitter. Powered and incubated by Viral Nation, the platform launches with top brand Partners including Activision Blizzard, Canon, Tencent, and Facebook Oculus. Brands are set to spend up to $15 billion on influencer…

The Privacy Pendulum: How Millennial and Gen Z Perceptions of Search and Privacy are Changing

As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics. But amid high-profile data breaches and mounting scrutiny into how companies like Facebook and Google have harnessed users' data, young adults have grown more skeptical about data collection. These younger generations are increasingly distrustful that internet companies are responsible stewards of their most sensitive information, whether it’s being used to target users…

The Key to Meeting Revenue Goals? It’s in Your Contracts

The complexity of today’s global market means there are more risks inherent in running a business. Between a shifting regulatory landscape and cyber breaches, many companies are focused on risks external to the company. There is, however, a significant hidden risk, and opportunity for revenue gain, that lies internally within a company’s contracts. Why Contract Management is important Vallen is an industry-leading provider of indirect industrial supplies. Like most companies, we are very focused on customer satisfaction…

Build, Borrow or Buy: Analytics Enablement for In-House Marketers

Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of improved efficiency and effectiveness in demand generation management. The dream of profitable growth for a company is potentially in reach with an analytics culture that drives both tactical and strategic decision-making. What then is holding companies back? Why isn’t analytics a core internal function at more organizations? Many other marketing services have moved or are moving…