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Behavioral Scoring in Account-Based Advertising

Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.” Now, 15 years later, we are finally in a place where companies incorporate ABM into their marketing strategies and budgets. Yet, as with every relatively new technique, many marketers are still struggling with measuring the effectiveness of their ABM campaigns, especially scoring accounts before…

Metadata.io Addresses the Messy Truth of Marketing Automation — Outlines Account-based Advertising Approach that Delivers on the…

Lean and Happy Teams, Empowered Digital Agencies, "A/B Testing Is Dead," and Predictable ROI Are Just a Few of the Joys of Moving from 'Automation' to 'Automatic' Metadata.io, a startup tackling the messy truth that marketing automation requires too much manual work, today introduces an automatic approach to Account-based Advertising through the use of AI-based technology.  Founded to help B2B marketers build sales pipelines to support growth, Metadata connects to marketing and CRM platforms and operates Facebook,…

Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in…

B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced new breakthroughs in Account-based Advertising that automatically operate and optimize digital advertising for B2B marketers. The company also announced additional growth capital from Acorn Capital Partners, Hillsven, Partech, angel investors and an accredited-investors only crowdfunding campaign. New capabilities include automatic Salesforce Pipeline Attribution, Instagram and LinkedIn…

Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers

New Lead Management, Three-Click Setup and Data Management Make ABM Campaigns More Automatic to Deliver Rapid ROI Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced new capabilities that simplify and accelerate the effectiveness of account-based marketing campaigns. Easy to use wizards, automatic campaign execution, lead enrichment and data management capabilities help B2B marketers do it all in one place and maximize their ABM ROI.  Metadata continues to…

Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration. Ads that enhance the gaming experience Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Screenvision Media, Feedvisor, Kantar, Digicrown and 6sense. Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, “Front +…

Insperity Wins 2020 Global ACE Award for Broadcast Advertising – TV Campaign

Insperity, Inc., a leading provider of human resources and business performance solutions for America’s best businesses, was named a winner of the 2020 Global ACE Awards in the category of Broadcast Advertising – TV Campaign. The Global ACE Awards, sponsored by ANA Business Marketing NYC, recognize the best-of-the-best in B2B creative throughout the world. The winning campaigns were announced on July 21st during a virtual event. Insperity’s broadcast television campaign entitled, Numbers, includes two 15-second and…

How To Optimize Your Spending On Amazon Advertising

When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as AMS - allows businesses the tools they need to optimize their marketing strategy within the E-retailers' massive search engine. Yet there’s a gulf between marketers spending too much or too little on pay-per-click (PPC) ads, and those who’ve reaped the benefits for a strong ROI. Some of this knowledge is built on trial-and-error, finding…

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale 6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.…

Sendoso Ranks #1 in Account-Based Execution Software According to G2 Research

Sendoso Receives Highest G2 Score, Confirming that Sending Platform is Key to Successfully Executing ABM Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution ranking on G2 spans multiple categories like digital advertising and web content software, making Sendoso’s leadership a clear sign that our Sending Platform is critical to Account-Based success. Revenue teams know that Account-Based…

Terminus Named a Leader Among Account-Based Marketing (ABM) Platforms

Report by independent research firm cites Terminus delivers a comprehensive platform with multiple native engagement channels, deep analytics for targeting, orchestration, and a strong product vision Terminus, the #1 customer rated account-based marketing platform, announced it has been recognized as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. Terminus received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap.…

Demandbase Named A Leader Among Account-Based Marketing Platforms

Independent Research firm gives Demandbase differentiated scores in advertising, sales insights, and personalization Demandbase, the leader in Account-Based Marketing (ABM), announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Majority of Marketers Say Account-Based Marketing Is a Crucial Priority, Yet Many Still Struggle

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced the results of the second annual “State of ABM” survey, created to understand where companies are on their Account-based Marketing (ABM) journey. Folloze partnered with Campaign Stars, Terminus and Canam Research to survey close to 300…

RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…

Terminus Expands Account-Based Platform with New Web Personalization Capabilities and Enhancements to Account Data Management

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference

Industry leaders discuss the campaign that leveraged AdDaptive's B2B advertising technology to provide superior targeting amid industry changes AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs,…

Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent…

Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…