Fusion92 Takes On Investment Partners To Fund Acquisitions And Fuel Organic Growth

Fusion92 today announced it received a strategic investment from Austin-based middle market private equity firm, Serata Capital Partners ("SCP") in partnership with Boston-based family office Landon Capital Partners ("LCP"). Locally based Wintrust Bank became Fusion92's new lending partner. Marketing Technology News: Contentful Unveils New Features and Partner Apps at Second Annual Blueprints Conference Led by Founder and CEO Matt Murphy, Fusion92 is a technology-enabled and data-driven marketing services firm that…

Springbot Closes $14 Million in Funding; Fueling Future Organic Growth & Acquisitions

Sterling National Bank Leads Financing Effort Springbot, a marketing automation and attribution platform for online retailers, announced it has closed $14M in financing led by Sterling National Bank. Springbot which recently closed an acquisition of Content Management System (CMS) provider Matcha in December 2020 is poised for organic growth as well as the addition of deeper platform capabilities that are purpose-built for eCommerce. Springbot's all-in-one platform is the critical solution for today's direct to consumer…

Benchmark Email Secures Funding to Fuel Growth and Drive Acquisitions

Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, announces that it has secured a $3,000,000 credit facility from Texas Capital Bank. The credit facility is also designed to scale as the revenue of the company scales, giving Benchmark additional growth capital into 2021 and beyond. Jonathan Herrick, CEO of Benchmark Email, indicates that this new access to funding will drive acquisitions, fueling rapid growth and innovation. Marketing Technology News: Hootsuite…

New Player in the E-Commerce Space Cart.com Completes Acquisitions of AmeriCommerce and Other Strategic Assets

Former Home Depot, Wayfair, Google, RTIC Outdoors and Facebook executives building e-commerce ecosystem to put brands first Cart.com announced the acquisition of AmeriCommerce, an enterprise e-commerce storefront software platform. With the acquisition of AmeriCommerce and three others, Cart.com will offer services across the e-commerce value chain—from ecommerce storefront software to fulfillment services to marketing services and automation—enabling brands of all sizes to move faster, grow larger and expand their…

Shift Launches Third Acquisitions Market in Texas

Leading used car ecommerce platform Shift has announced the launch of its third consumer car-selling service in Texas with the addition of Fort Worth. After launching select vehicle acquisitions in the central-southwestern markets of Austin and San Antonio in the last couple of weeks, Shift is now launched in a new region, bringing its seller service to the northern-eastern corner of the state. Marketing Technology News: Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage "Fort Worth is…

Jellyfish Fuels Global Expansion With Two Latin America Acquisitions

Jellyfish, a digital partner to the world's leading brands, has acquired Latin American digital media companies, Reamp and San Pancho, further expanding its presence in the region. The acquisition of the data-driven marketing players, who serve as tech partners and advisors to clients, marks another significant milestone in Jellyfish's journey to become the first choice global partner for any brand's digital requirements. Jellyfish offers clients a globally consistent offering with localized capabilities across growing…

TechnologyAdvice Announces 2 Acquisitions In A Move To Further Strengthen Its Offerings

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

NOViiX Acquisitions, Inc. Earns First Campaign Cup

New Brunswick marketing firm recognized for outstanding annual performance NOViiX Acquisitions, Inc., a Canadian sales and marketing company based in Saint John, New Brunswick, recently announced it received a national award for exceptional results achieved on behalf of a leading telecommunications client during 2019. For the first time in company history, NOViiX Acquisitions, Inc. received the Campaign Cup, a national honor determined by comparing sales and quality metrics of all offices participating in the same…

Broadvoice Unifies Acquisitions Under New Brand Strategy for New Decade

UCaaS Provider Launches New Website & Renews Promise to Make Every Connection Matter Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP trunking services for businesses, announced the launch of a new corporate brand identity, redesigned logo and website. These changes come at a time of growth and transformation for the company, which is integrating recent acquisitions, expanding its product portfolio, and renewing its commitment to providing the industry’s best service culture…

Mergers and Acquisitions and Meltwater Refinancing Reshape PR Software Market – Burton-Taylor

M&A Spend in Current Round of Industry Restructuring Runs into Billions The market for Media Intelligence software and information solutions for public relations professionals is being radically reshaped through mergers and acquisitions, with M&A spending running into the billions, according to a new report published today by Burton-Taylor International Consulting (part of the TP ICAP group). The report looks at acquisitions by key companies including Cision, Meltwater, Kantar, Isentia and West Corp, as well as…

Formstack Announces Plans for Unified Platform as a Result of Strategic Acquisitions

Leader in Data Capture Aims to Improve Workplace Productivity Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces its vision for a full-stack, integrated data platform for workplace productivity. Bolstered by strategic acquisitions—most recently, Bedrock Data—Formstack’s new suite of data collection products will allow users to build, connect, engage and analyze data for impactful business outcomes. The platform will deliver data…

Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

Family of Technology Companies United Under New Corporate Name, CM Group CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

As Salesforce Continues to Expand Its Empire Through Acquisitions, Who Will Be Their Biggest Competition in 2019?

Salesforce Is on Victory Road with Its Trend in Acquiring Corporations and Enlarging Their Realm — Since 2014! Now, a Start-Up Formed in 2010 Is Being Vetted to Give the Behemoth Some Serious Competition The journey of Salesforce’s rise and rise to bypass corporate juggernauts such as Microsoft and Oracle has been phenomenal. The company is the undisputed leader when it comes to CRM capabilities, with thousands of clients in diverse geographies. The company continues optimizing their platform throughout this journey by…

Unbounce and Taboola Announce Strategic Partnership to Make It Easier for Small Businesses to Succeed, Driving Acquisitions at Scale

Partnership Will Provide Taboola’s Clients with the Unbounce Landing Page Analyzer Tool to Improve Landing Pages and Convert More Traffic Taboola, the leading discovery platform, announced a strategic partnership with Unbounce, the leading landing page and conversion platform for marketers and agencies. Marketing partners of Taboola will now have access to the Unbounce Landing Page Analyzer, allowing them to improve landing pages, convert more traffic, and optimize campaigns. @Taboola and @Unbounce announce…

Forrester Adds Muscle to its CX Delivery Capabilities with New Acquisitions

Forrester Acquired Acquisitions Build Forrester's Real-Time CX Capability Today, Forrester announced that it has acquired FeedbackNow, a maker of physical buttons and monitoring software that companies deploy to measure, analyze, and improve customer experience. Forrester also acquired GlimpzIt, an AI and machine-learning provider based in San Francisco. Forrester's Aim is to Give Companies the CX Cloud Tools and Analytical Capabilities to Identify and Fix Experiences Immediately At the time of this announcement, George…

Datasite Continues Global Expansion with Office Opening in Stockholm

Datasite, a leading SaaS-based technology provider for global mergers and acquisitions (M&A) professionals, opened new operations in Stockholm, Sweden, further enhancing its global expertise with local resources to meet growing demand for innovative M&A technology and services in the Nordic region. “We’ve been helping Nordic dealmakers execute deals and transactions of all sizes on our industry-leading platform since 2005,” said Merlin Piscitelli, Chief Revenue Officer for Europe, the Middle East, and Africa,…

CloudCommerce Rapidly Transforming Into A Tech Company

The recent infusion of additional capital allows the Company to acquire, license and internally develop the technology needed to transform its AI-driven SWARM solution into a fully functioning, AI-driven software as a service (SaaS) platform CloudCommerce,, a technology driven provider of digital advertising solutions, today announced that its recent infusion of additional capital allows the Company to acquire, license and internally develop the technology needed to transform its AI-driven SWARM solution into a fully…

Kenect Announces Strategic Investment From PSG

Growth Capital Investment to Continue Product Innovation, Scale Go-To-Market and Pursue Strategic Acquisitions Kenect, a rapidly growing provider of business texting and communications technology, today announced a strategic growth investment from funds advised by PSG, a leading growth equity firm partnering with middle-market software and technology-enabled service companies. The investment aims to fuel Kenect’s next phase of growth including: Continued product innovation, scaling the go-to-market, adding to the…

Demand Science Completes the Acquisition of Two Companies, Furthering the Growth and Expansion of Its Buyer Intelligence Platform

UK and Ireland-Based Companies Add Capabilities and Scale to Demand Science's B2B Sales Enablement and Market Intelligence Solutions; 2021 Revenue on Track to Exceed $100 Million Demand Science, providing a Global Buyer Intelligence Platform with an integrated B2B solution suite that drives growth for hundreds of the world's largest software, technology and B2B services companies, today announced the acquisition of two companies: Internal Results, a demand generation platform with a global customer base and Leadiro, an…