Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…

Video Ads Are Most Frustrating to Ad Blocking Consumers, New Report Says

As More Consumers Use Ad Blockers, Businesses Must Diversify Their Online Advertising Strategies and Maintain Their Website’s User Experience (UX) in the Face of This Disruptive Technology Over half of people who use ad blockers (51%) find video ads most frustrating when browsing online, according to a new consumer survey by Visual Objects, a portfolio website that showcases work from top creative firms from around the world. About one-third of people (30%) say video ads that interrupt streaming are most frustrating,…

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. “When the ad experience works for the consumer,…

When it Comes to Ad Blocking, Personalization is the New Scale 

While the debate over ad blocking has long centered on the struggle between publishers and ad blockers about the ability to display ads, less attention has been paid to whether or not these ads should be displayed at all. If marketing is about meeting consumers’ needs, then more than 75 million US consumers have already said, simply by installing a blocker, that they don’t like the ads being pushed at them. That is a lot of people and doesn’t even include the vast majority of consumers that browse the web without blockers,…

OnAudience Report Finds US Publishers Lose over $15.8 Billion Revenue Annually Due to Ad Blocking

Latest Onaudience Report States That More Than A Quarter (26%) Of Consumers Utilize Ad Blockers In The Us, A 16% Increase On 2016 OnAudience.com has launched a global report into ad blocking. The study reveals that the use of ad blockers is on the rise in the USA, with over a quarter (26%) of consumers now using them, compared to just 22% in 2016. This accounts for a loss of more than $15.8Bin publisher revenue, an increase of almost half (43%) the $11B lost in 2016. OnAudience is a part of the Cloud Technologies S.A.…

Malicious Ads Embedded in Ad Images Gain Traction According to GeoEdge’s Real-Time Blocking

Steganography – the Practice of Concealing a File, Message, Image or Video Within Another File, Message, Image or Video – Is a Growing Trend This Year, Being Implemented by Malicious Advertisers Who Insert Their Malicious Codes into Ad Images With malvertisers always looking for new ways to infiltrate their malicious code, a trend gaining traction in Q4 2018 is steganography – the act of embedding malicious code into an unseen image hidden in an ad’s image. GeoEdge, the premier provider of ad security and verification…

Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic; Test Blockchain-Powered Digital Advertising

Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic into a Revenue-Generating Venture and Test If Blockchain-Powered Digital Advertising Works Brave and Townsquare Media, Inc have agreed to join forces in order to re-engage users who use ad-blocking. The partnership involves combining Brave’s futuristic browser and Townsquare Media Inc’s music and entertainment portfolio. Brave’s browser capabilities include privacy innovation and a Blockchain based digital advertising platform which allows Townsquare to…

Brave and Townsquare Partner to Re-engage Ad-Blocking Users

Partnering Will Also Include Monetizing Ad-blocking Traffic and Testing Blockchain-based Digital Advertising Brave, combines an innovative privacy browser with a Blockchain-based digital advertising platform. Whereas, Townsquare Media Inc., owns and operates a plethora of digital brands which are focused on media and entertainment. The companies announced the partnership to empower Townsquare to re-engage ad-blocking users. The companies have also vouched to test Blockchain-based digital advertising solutions with the BAT…

Ensuring a Safer Web Browsing Experience: Using Ad Blockers to Fight Malvertising

In recent months, an alarming number of cyber-attacks have taken place across a number of industries. Just this week, US based company Colonial Pipeline were victims of an attack that shut down their entire network for three days, which led to an emergency legislation being passed by the US government. With technology becoming increasingly advanced, it has become apparent that even the largest organizations can be vulnerable to cybercriminals and cyber-attacks. Therefore, it’s essential that protecting corporate and…

Covatic Launches A-Type, a Solution to the ID and Privacy Challenge Faced by the Digital Advertising Industry

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login. Covatic, the fast-growing Techstars backed technology company has launched a new product, Covatic A-Type— a new solution to the ID and privacy challenges currently faced by the digital advertising industry. The product enables publishers and apps to maintain and grow digital revenues while preserving…

New Privacy Compliance Product: Only Comprehensive Solution For Monitoring And Blocking Non-compliant Creatives In Real Time; Insulates…

In the race to further protect the $50-billion-plus programmatic advertising industry from bad actors, Confiant, on the fourth year anniversary of being the first company to introduce a technology that detects and blocks malvertising in real time, has launched its Privacy Compliance Product. Rogue actors have not been waiting for the forthcoming "Cookiepocalypse'' -- they are already using illicit means to track and target a publisher's audience. More threats and higher fines have made compliance top of mind for the entire…

Barracuda Named A Leader in Enterprise Email Security

Barracuda, a leading provider for cloud-enabled security solutions, today announced that it has been named a Leader in "The Forrester WaveTM: Enterprise Email Security, Q2 2021." Within the current offering category, Barracuda received the highest score possible in the deployment options, content processing capabilities, incident response, scalability and reliability, and support and customer success criteria. Barracuda was specifically cited for offering "a product portfolio that includes integrated solutions for email…

MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes Media

It is crucial for marketers and advertisers to pay attention to elements like ad fraud and enhanced brand safety in a digital-first marketing world. Vanessa Otero, Founder and CEO, Ad Fontes Media dives into top practices and tips in this chat. ________ Tell us a little about yourself Vanessa…we’d love to hear about your typical day at work and of course, more about Ad Fontes Media? I’m the Founder and CEO of Ad Fontes Media, which accidentally grew from a small passion project—an image now known as the Media Bias…

Corel Acquires Ad Remover, Expanding its Utility Software Portfolio

Ad Remover joins Corel’s collection of industry-leading utility software brands, including WinZip System Utilities, Parallels Toolbox, ReviverSoft and SimpleStar  Corel today announced that it has acquired the popular ad-blocking extension Ad Remover™. Financial details of the transaction were not disclosed. “Corel sees many synergies between Ad Remover and our overall utilities business as we leverage the strengths of our extensive digital direct platforms, partnerships and channels to take Ad Remover to new markets and…

Online Ad Platform Offers Free Access to Google’s Advanced Integrated Tool Stack

OnePortal now offers an easy path through the maze of Google's first-party cookie initiatives before industry change strands advertisers When search and advertising giant Google announced its "Privacy Sandbox" initiative in August 2019, it started a countdown clock aimed at improving user privacy without sacrificing advertising reach or efficacy. In January 2020, Google's Chrome browser joined Safari and Firefox in moving to block third-party tracking cookies, with a plan that would totally phase out support "within two…

Escalated.io Offers a Smarter, More Efficient Way to Prevent Ad Fraud

Escalated.io  has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud. The service supports Desktop, Mobile, and CTV. It is an innovation over the typical blocklist creation method making it more accurate and efficient. Standard blocklists combine only top IVT (invalid traffic) threats seen over a set a duration of time or across an individual network's reach. The specific problem this creates is that unless a particular client has nearly exact overlap with these threats,…

Adtelligent Taps Pixalate To fight Ad Fraud Across Mobile In-app And Connected TV (CTV)

Adtelligent teams up with Pixalate to combat fraudulent ad activity across mobile In-App and Connected TV (CTV) Adtelligent, a fully-featured ad monetization platform, announced it has begun a business relationship with Pixalate, Inc., a global ad fraud intelligence and marketing compliance platform, to combat ad fraud (invalid traffic, IVT). Adtelligent has selected Pixalate to reduce risk and deliver high-quality traffic for ad campaigns across channels. Marketing Technology News: Extreme Reach To Acquire Adstream,…

Cavai Announces Partnership With Orage Publishing As the Content Provider Seeks to Leverage the Ground-Breaking Conversational Ad Format,…

Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique users per month in the Nordic region. Orage has newsrooms in Norway, Sweden, Denmark and Finland. In 2018, it launched Techradar.com with local content in the Nordic languages. Techradar is number one in tech news in the UK and number eight…

SEOHost.Net Principal: What Google’s Decision to Phase Out Tracking Cookies Means for Advertisers

Terry Cane, COO of SEOHost.net , believes Google's decision to phase out support for third-party cookies isn't as bad as some have made it out to be. The search giant announced last January its intent to remove support for cookies in its Chrome browser within the coming two years. Earlier this month, the company further clarified its plans in a blog post from Director of Product Management for Ads, Privacy, and Trust David Temkin. It will no longer rely on any identifiers to target its advertisements, nor will it support…

clean.io and Kargo Partner to Combat Malvertising for the Mobile Advertising Ecosystem

Partnership provides Kargo's publishers with best-in-class protection from malicious ads while preserving ad revenue clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Kargo, the leader in mobile advertising, today announced a partnership aimed at preserving publisher revenue while ensuring the mobile ads delivered via the Kargo platform are free from malware. Marketing Technology News: Genesys Report Reveals Pandemic Driving People to Seek Connections in Unexpected…