Centriply + Claritas, Now Enabling Data-driven Linear Tv Ad Campaigns At The Household Level

Advanced Linear TV advertising agency Centriply, announced a collaborative effort with Claritas to help brands maximize their linear TV ad campaigns. The agreement between the two integrates Claritas audiences with TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with audience profiling capabilities, brands can leverage the right targeting to increase growth and profitability, utilizing the scale of linear TV to…

The Ultimate Tool For B2B Commercial Teams, N.Rich’s ABM Platform is a One-Stop-Shop For Cross-Channel Ad Campaigns

Unlike Any Other ABM Platform, N.Rich's Free Self-Service UX Reduces ABM Program Launch From Months To Just A Couple Of Days In today's age, content is king. For businesses, this reality ultimately translates to a heavy reliance on advertising and content marketing in order to outrank competition and drive conversions. Commercial teams are constantly in need of resources to stay ahead of the game – without breaking the bank or falling short of expectations. The ever-present problem is that many advertising platforms cannot…

Using the Quadratic Formula for Your Ad Campaigns

“Why do we need to know the quadratic formula, Dad, do you use it in your job?”, ask my children as I urge them to do their homework. The answer is (obviously) a big NO, but let’s keep that between us. To be fair, their query is not unreasonable: data is core to ad tech, involving a litany of numbers and calculations. However, the ‘D-word’ is often misunderstood in advertising conversations. When mentioned, the word immediately elicits thoughts of PII or cookies related to a user’s browser activity or search history.…

Tabmo’s Drive-to-Store Ad Campaigns Increase in-Store Traffic by 70%

Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic. This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year.  The solution provides real-time data on the increase in physical store visits generated by specific advertising activity. Marketing Technology News: Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category Other key…

Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns

Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile advertising driven by user choice, announced the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to…

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…

Fishbat Discusses Top 5 Considerations for Building Digital Ad Campaigns for Clinical Trial Advertising

From real estate agencies to public relations firms to clinical trial patient recruitment companies, ad campaigns lead to long-term awareness and revenue. There are many companies that haven't considered digital media as a promotional tool. To this end, digital ads will be recommended. In their ongoing efforts to assist businesses with their marketing strategies, fishbat discusses top 5 considerations for building digital ad campaigns for clinical trial advertising. Marketing Technology News: AudioGO Ad Buying Platform…

ironSource Launches New App for Developers to Monitor Ad Campaigns

IronSource, the mobile monetisation and marketing company, has just launched a brand new app that allows developers to use the company’s growth solutions and get an instant overview of their revenue and campaign performance. The app offers updates on performance in real-time. It includes insights on ad monetisation and user acquisition. This is particularly valuable for game app developers who are trying to keep up app tracking, analysis and adaption. Marketing Technology News: Retail Business Services Debuts Frictionless…

GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency

A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, launches a world first insights capability for International media, TV Reach & Frequency. Media planners, rejoice! GlobalWebIndex introduces world first insights capability for planning, activating and measuring international TV campaigns to target micro-audiences. For media planners, this presents the capability to plan TV…

Digital Advertiser Alert: All Display Ad Campaigns are Robbed by Ad Fraud. How Much Does an Advertiser Lose? Find Out in 7 Seconds

Ad Tech startup tribeOS co-founder Matt Gallant releases proprietary online tool that instantly reveals the damage ad fraud causes in real time Digital ad fraud is the second most profitable organized crime next to drug trafficking. The theft is invisible. Digital advertisers have no way of knowing which ads were feasted on by bots instead of being seen by live human beings. Research has shown that a whopping 77% of display ads are never seen and more than half (52%) of web traffic is not generated by humans.…

Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns

Attribution of Content-Targeted YouTube Campaigns to In-Store Visits Showcases Down-Funnel Metrics of Video Advertising Giant Media, the leading provider of contextually relevant video advertising services and technology, announced a strategic partnership with Freckle Ltd., a leader in privacy-compliant data and offline media measurement. Together, the two companies will enable advertisers to track performance of campaigns built with VuePlanner®, Giant Media’s proprietary technology that identifies the most contextually…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

System1-Measured Ad Performance Achieved 3.5 Times the Effectiveness of Game Day Ads Perion Network Ltd. announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the high-profile TV ads that ran during Super Bowl…

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

New Suite Leverages the Power of the Domo Platform to Deliver New Business Benefits and Rapid Time to Value Across all Industries Domo , provider of the leading cloud-based operating system for business, announced the new Domo Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns. The Domo Media…

Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative,…

Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives Pixability, the global leader in video advertising optimization and insights across YouTube, Facebook, Instagram, and Connected TV, announced the launch of its new Partner Connect Program. This program empowers Pixability’s brand and agency customers by providing a curated marketplace of the world's leading video platforms, in addition to creative, data, and measurement solutions.…

Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying

Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update There are two adages in life "Timing is everything." and "Location, location, location."  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and digital video impressions. Achieving unmatched scale by using the impact of broadcast, the reach of cable and the performance of OTT/Addressable to support each…

Scoota and Ternio Partner for Blockchain Verified Ad Campaigns

Scoota Has Announced That It Has Selected Ternio as Its Preferred Blockchain Partner to Facilitate Enhanced Transparency Within Its Programmatic Ad Campaigns Scoota, the market leader for automated, brand-safe online branding, has announced that it has selected Ternio as its preferred blockchain partner to facilitate enhanced transparency within its programmatic ad campaigns. Ternio is the leading blockchain company bringing transparency to programmatic digital advertising with its high transacting blockchain, called…

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the Right Way Now, LinkedIn Can Also Add Native Video Directly In a major announcement for marketers and brands, LinkedIn is now adding more muscle to its B2B marketing platform. LinkedIn B2B users can now leverage video content on the platform to run native video advertisements, and also include video within their brand assets, including their Company Pages. With its recent move, that always…

Metadata Delivers AI Capabilities for Ad Campaigns on LinkedIn

Metadata Also Joins LinkedIn Marketing Partners Program Metadata Inc., the pioneering AI-operated demand generation platform for B2B companies, recently announced that is has joined the LinkedIn Marketing Partners Program. Metadata's integration with LinkedIn's advertising APIs enables marketing managers to create, optimize, measure and ingest leads directly into their CRMs. With Metadata's new API integration, businesses that advertise on LinkedIn can now create and optimize account-based marketing (ABM) campaigns at…

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys Advertising technology provider Visto™ has announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad-spend across Search, Social, DSPs, SSPs, Publishers, and exchanges from a single screen.…