CINC Goes All In on Lead Engagement and Conversion with the Introduction of CINC AI

CINC, the number one lead generation and conversion platform for elite agents and teams, announced the release of the industry's most innovative communication tool: CINC AI. Built with homebuyers and sellers in mind, it dynamically responds to consumers' actions and behaviors and immediately communicates via automated text messages, all within the CINC platform. Machine learning, powered by Structurely, combined with insights from the CINC CRM, allows CINC clients to send relevant, timely communications and continuously…

Vision Critical Introduces Touchpoint App For Broad Engagement, Enhances Popular Sparq Platform

Vision Critical, a continuous customer insights solution provider, today introduced its latest innovations to improve customer experience. Touchpoint is a new cloud-based application that enables brands to create quick and engaging interactions with broader customer bases while also extending the already deep functionality within the Sparq communities platform to collect actionable customer insights. Additionally, the company’s customer-led Sparq Spring ‘20 release enhances member engagement and increases administrative…

Australia Tops World Rankings for Digital Ad Engagement

Integral Ad Science (IAS), the global market leader in digital ad verification, releases a first-of-its-kind Media Quality Report for H1 2019, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Australian ads achieve greatest time-in-view The latest IAS report reveals that compared to major global markets, the average time-in-view for mobile web display ads was highest in Australia at 18.47 seconds, with the United States (U.S.) claiming second place at…

TCS Recognized as National Leader in Community Engagement by Points of Light

Tata Consultancy Services Named in Civic 50 List for Fifth Consecutive Year for its Commitment to Drive Social Impact Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, has been included in Points of Light's Civic 50, a list of America's most community minded companies, for the fifth consecutive year. Launched in 2012, the Civic 50 list is determined by an annual survey administered by True Impact and is based on Points of Light's Corporate Civic Engagement…

Influence Mobile Acquires Blind Ferret In Move to Rapidly Scale Rewarded Engagement Platform and Capture Mobile Gaming Advertising Market…

Acquisition Enables App Developers, Publishers to Acquire and Retain High Value Mobile Players Rewarded engagement company Influence Mobile today announced that it has acquired Blind Ferret, a leading agency that works with mobile app developers to acquire new users through targeted advertising campaigns. The companies are joining forces to scale Influence Mobile's rewarded engagement platform ngageTM, which delivers high-value players to game developers and publishers like Scopely, Playtika and Peak Games, and increases…

VoiceFriend Adds New Discharged Patient Module To Its Popular Integrated Messaging And Engagement Solution

VoiceFriend, LLC significantly enhances its premier Integrated Messaging and Engagement solution with the release of its new Discharged Patient module. This first-of-its-kind module was specifically designed to help post-acute care providers optimize discharged patient engagement, better ensuring patient well-being and satisfaction, and meet hospital network requirements – all while boosting census and increasing referrals. Developed with the direct input of leading post-acute care providers, VoiceFriend’s new Discharged…

Dabbl Attracts more Shoppers to Brand Engagement Rewards with CitrusAd

CitrusAd and Dabbl Partner in Scaling Online Shopper Engagement Dabbl is joining forces with CitrusAd, the world-leading, white-label, self-service, ecommerce retail media advertising platform to more deeply engage the online grocery customer. By combining Dabbl’s engagement capabilities with CitrusAd’s retail media technology and relevancy engine, the companies offer a solution that helps brands find and engage with their most sought-after and loyal shoppers. Marketing Technology News: MarTech Interview with Philip…

2021 Benchmark Report of B2B Content Engagement and Lead Conversions

Hushly, the leading content engagement and conversion optimization platform for lead generation and ABM has released a Comprehensive Data Analysis: 2021 Benchmark Report of B2B Content Engagement & Lead Conversions. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals This report is the first of its kind that analyzes 10’s of millions of traffic sessions across a variety of companies. The data set is from Hushly's B2B customers base and looks at the performance of website and landing…

MarTech Interview with Scott Logie, Customer Engagement Director at REaD Group 

Scott Logie, Customer Engagement Director at REaD Group joins us to talk about the blurring lines between research and insights in today’s marketing world while sharing a few top of mind marketing tips to draw on: _______ Welcome to this martech chat Scott, tell us more about REaD Group and your role? REaD Group is the UK’s most trusted data and insight businesses.  We help our clients make the most of the data they hold on their end customers and provide the information and understanding to recruit cost effectively…

ON24 Recognizes Innovative Companies Advancing Digital Engagement in B2B

ON24 announced the winners of its first annual ON24X Awards, recognizing companies at the forefront of executing the best digital-first strategies to engage customers. Leading brands are using the ON24 Digital Experience Platform to engage audiences with compelling digital experiences, generate first-person data and insights, and drive measurable business results. “Winners of the ON24X Awards are setting a new standard for creating digital experiences in their respective industries,” said Steve Daheb, CMO at ON24. “As…

[24]7.ai Engagement Cloud Extends Omnichannel CX Leadership with Expanded AI Capabilities and Healthcare focus

7.ai, Inc., a recognized leader in conversational AI for both voice and digital customer engagement, announced several major enhancements to 7.ai Engagement Cloud, the industry's first integrated suite of conversational AI services designed to power both voice and digital interactions. With the April 2021 release, 7.ai has extending its leadership in Omnichannel customer experience solutions with powerful new applications, features, tools, and integrations designed to make it even easier to build and deploy world-class…

Huawei Mobile Services Partners with Swrve to Bring Leading Customer Engagement to Huawei Users

The Swrve SDK integrated with Huawei Push Service is now available for Swrve customers and worldwide developers. Huawei, the leading global technology company, has partnered with Swrve, a leading marketing and customer experience platform, enabling global enterprises to engage with Huawei mobile users through Huawei Push Service which is integrated within the Swrve SDK. Marketing Technology News: Captivate Launches The Small Business Spotlight And Donates Up To $1 Million In Advertising "We are excited to extend our…

Ignite Sales Accelerates Adoption of its Customer Engagement Platform through Alliance with Vericast

Ignite Sales, Inc., the leader in retail banking customer engagement and retention technology, and Vericast, a and leading marketing solutions company, together with its Harland Clarke line of customer experience solutions, announced a strategic alliance that will expand Ignite Sales’ distribution channel to further its growth. The alliance will allow Vericast to sell Ignite Sales’ powerful technology as part of its line of account acquisition solutions and will be branded Account Advisor - powered by Ignite Sales.…

Announcing Sprinklr For Higher Education Empowering Universities With Advanced AI To Transform Community Engagement

New AI offering turns education data into insights for an improved student, alumni, and faculty experience Over 30 colleges and universities such as the University of Alabama are already leveraging Sprinklr to engage with their community across digital channels Sprinklr, the unified Customer Experience Management (Unified-CXM) platform for modern enterprises, today announced Sprinklr for Higher Education – a pre-configured, AI-powered offering that helps colleges and universities reach, engage, and listen to their…

Verint Positioned As Aa Leader In 2021 Gartner Magic Quadrant For Workforce Engagement Management For The 13th Consecutive Year

The Evaluation is Based on Ability to Execute and Completeness of Vision Verint®, The Customer Engagement Company™, today announced that it has once again been named a Leader by Gartner, Inc. in the research and advisory firm’s Magic Quadrant for Workforce Engagement Management (WEM).* Marketing Technology News: Best Practices to Avoid Advertising on Fake News “Leaders provide functionally broad and deep WEM solutions that can be deployed and supported globally. Their software is suitable for enterprises of…

Publisher Engagement and Revenue Solutions Leader, Insticator, Acquires OKO, a Leading Global Ad Management Platform

Insticator, a global leader in engagement and revenue solutions for publishers, announced the acquisition of ad management solutions provider, OKO, to expand its mission of deepening publishers’ relationships with their audiences. The combined entity will create a unified platform for publishers to achieve their audience and revenue goals, and consolidate their direct user data into one source. In doing so, Insticator will further empower publishers to gain insights into their audiences in order to boost engagement…

Genesys Named a Visionary in the 2021 Gartner Magic Quadrant for Workforce Engagement Management

Cloud customer experience provider recognized as a Visionary in worldwide report Genesys®, a global leader in cloud customer experience and contact center solutions, has been positioned by Gartner, Inc. as a Visionary in the 2021 Workforce Engagement Management (WEM) Magic Quadrant1, for its ability to execute and completeness of vision. "Contact centers are struggling with high employee turnover rates and low performance due to a system of point solutions that make it difficult to manage and improve the agent…

ON24 Expands Platform with Breakout Rooms to Advance Digital-First Engagement

New ON24 Breakouts enables one-to-one and group engagement in customized, branded digital events to help marketing and sales accelerate the customer journey ON24 (NYSE: ONTF) today introduced ON24 Breakouts, a new engagement and collaboration functionality in the ON24 Digital Experience Platform. ON24 Breakouts allow marketing and sales teams to connect with audiences in multiple ways during and after their customized and branded digital experiences, including one-to-one discussions, group meetings, and…

dotdigital Partners With Adobe To Power Enhanced Customer Engagement Across All Touchpoints

dotdigital, the leading marketing automation and customer engagement platform, announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. As a marketing automation partner for Adobe, dotdigital will continue to invest in Magento Commerce. The collaboration between dotdigital and Adobe underpins a joint commitment to enhancing omnichannel customer engagement throughout the online buying journey. Marketing Technology News: MarTech…

Sinch Extends Strategic Collaboration with Adobe to Enable Engagement Through Conversational Messaging Channels

Adobe Journey Optimizer customers can seamlessly create marketing engagements across a multitude of messaging apps via a single provider, Sinch, and a single API, Conversation API Today, Sinch AB (publ), a global leader in cloud communications, announced a strategic partnership with Adobe to reimagine global marketing engagement with mobile users through one- and two-way campaigns across a broad array of chat messaging applications. The new solution was introduced at the Adobe Summit. Sinch has a long and successful…