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Vision Critical Introduces Touchpoint App For Broad Engagement, Enhances Popular Sparq Platform

Vision Critical, a continuous customer insights solution provider, today introduced its latest innovations to improve customer experience. Touchpoint is a new cloud-based application that enables brands to create quick and engaging interactions with broader customer bases while also extending the already deep functionality within the Sparq communities platform to collect actionable customer insights. Additionally, the company’s customer-led Sparq Spring ‘20 release enhances member engagement and increases administrative…

Australia Tops World Rankings for Digital Ad Engagement

Integral Ad Science (IAS), the global market leader in digital ad verification, releases a first-of-its-kind Media Quality Report for H1 2019, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Australian ads achieve greatest time-in-view The latest IAS report reveals that compared to major global markets, the average time-in-view for mobile web display ads was highest in Australia at 18.47 seconds, with the United States (U.S.) claiming second place at…

Sapiens Partners With Quadient to Enhance Digital Engagement

Sapiens customers will be able to easily design, modify, manage and deliver insurance documents without the need for technical expertise, which will drive efficiency, reduce errors and enhance communication across all channels Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced today it has entered into an agreement to partner with Quadient, a facilitator of exceptional customer experiences. This strategic partnership will bring enhanced omni-channel…

Creatio Recognized in 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

Creatio, a global software company providing a leading low-code platform for process management and CRM, today announced it has been recognized in the June 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. The report evaluated 16 vendors based on their ability to execute and for completeness of vision. According to Gartner, "The current reshaping of the customer engagement center (CEC) market is characteristic of the consolidation of the customer service technology market. Customer service and support…

Kustomer Recognized in the June 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

Evaluation based on ability to execute and for completeness of vision Kustomer,  the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announces today that it has been named in Gartner's Magic Quadrant for the CRM Customer Engagement Center report, published on June 4, 2020  by the research and advisory firm. This is the first time that Kustomer has been recognized in the report and we believe this recognition underscores the company's important role in the space, where…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 11th Consecutive Year

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 11th consecutive year. In the report, Gartner evaluated 16 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "Gartner defines the CEC market as the market for software applications used to provide customer service and support by engaging intelligently —…

ServiceNow Named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center

ServiceNow’s CSM solutions reimagine the customer experience to empower agents and drive fierce customer loyalty ServiceNow, the company that makes work, work better for people, has been named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center. ServiceNow was evaluated for its Customer Service Management (CSM) workflow product. The company improved its position on the ability to execute and completeness of vision axes compared to the previous year. With CSM, ServiceNow is the only…

Verint Only Vendor Recognized by Gartner in the 2020 Magic Quadrants for the CRM Customer Engagement Center

Verint Systems Inc., The Customer Engagement Company, today announced its recognition in Gartner, Inc.’s Magic Quadrant for the CRM Customer Engagement Center* (CEC) report, published June 4, 2020, by the research and advisory firm. In addition to being recognized in this report, the firm also named Verint a Leader in its Magic Quadrant for Workforce Engagement Management (WEM) research earlier this year. In this month’s CEC report, Verint was evaluated on 15 criteria across two key areas—ability to execute and completeness…

Zendesk Joins Salesforce and Microsoft in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Zendesk has been named as a leader in Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center. Gartner has named Salesforce as a clear leader in the quadrant, with other CRM systems like Pega, Oracle, ServiceNow and Microsoft also maintaining their leadership positions. In recent times, we have seen significant innovations and investments into the CRM Customer Engagement Centers. Interestingly, Gartner has named SAP as a challenger, and SugarCRM, and Zoho CRM as the niche players in its latest report.…

Freshworks Named a Visionary in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Freshworks is only vendor to be recognized as a Visionary for its Freshdesk Omnichannel helpdesk software Freshworks Inc., the customer engagement software company, announced it is the only company named a Visionary in the 2020 Gartner Magic Quadrant for CRM Customer Engagement Center.* Freshworks was evaluated for its cloud-based omnichannel customer support software, Freshdesk Omnichannel. This comes on the heels of Gartner evaluating multiple products across Freshworks' portfolio for Magic Quadrants including the CRM,…

New Study Finds Evolving Customer Expectations, Ineffective CX Toolsets Drive Adoption of Visual Engagement Technology

LogMeIn today announced the results of a new global commissioned study conducted by Forrester Consulting that explores how businesses are leveraging visual engagement technology to create a more personal, trustworthy and secure customer experience (CX). The study, Evolving Customer Expectations Drive Adoption of Visual Engagement Tools: How Visual Engagement Technology Can Solve Top CX Priorities in an Increasingly Remote World, surveyed 300 respondents at the manager level or higher in customer experience/support,…

OneSignal brings Enterprise-Grade Privacy & Security Advancements to World’s Most Popular Customer Engagement Platform

OneSignal, Inc., the leading global provider of push notifications and in-app messaging solutions, has announced it is now Privacy Shield Certified and has shipped new security features, including Two-Factor Authentication (2FA), to all its users. With nearly one million users and organizations relying on OneSignal's customer engagement platform, these newest security features illustrate OneSignal's overarching commitment to maintaining the trust and safety of its customers' privacy. "Ensuring our customers' privacy and…

Templafy Acquires Napp to Add Collaboration and Engagement Tracking to Its Enterprise Document Creation Infrastucture

The acquisition follows recent $25M Series C funding and enables Templafy to accelerate its product roadmap Templafy, a global leader in enterprise document creation and automation, has announced today that it will acquire Denmark-based Napp, a B2B sales enablement platform. The acquisition extends Templafy's document creation platform, empowering users with enhanced abilities to collaborate with recipients of business documents and track document performance. Marketing Technology News: Alana CityStyleBot is the…

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands Report highlights best practices that marketers can implement immediately in today’s shifting advertising climate Innovid, the only independent advertising and analytics platform built for television, announced its Global Video Benchmarks Report, which represents the most complete view of video advertising data available in the industry. The study reveals that nearly half of advertisers…

Phunware Offers Free Mobile Engagement Software Development Kit to Small and Midsize Businesses to Address COVID-19 Challenges

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that it would offer qualifying small and midsize businesses (SMBs) a free 60-day license to its Mobile Engagement software development kits (SDKs) at no cost if they complete the Phunware Phenom Certified Developer Program within the next 60 days. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels According to the …

Email Advertising is No Joke! PowerInbox & The Motley Fool Host April Fool’s Day Webinar to Show How e-Newsletter Ads Drive Brand…

New Data Proves the Power of e-Newsletter Advertising for Engaging Target Audiences PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April Fool's Day webinar demonstrating the power of email newsletter advertising to drive audience engagement. The webinar, "No Foolin' - How Motley Fool Successfully Uses Email to Meet Their Marketing Goals" is set for 1 p.m. ET on Wednesday, April 1. Registration is now open for…

VanillaSoft Earns a 2020 Top Rated Award in Sales Engagement from TrustRadius

VanillaSoft, a leading sales engagement technology, announced that they have been recognized by TrustRadius with a 2020 Top Rated Award in the Sales Engagement category.  With a trScore of 9.5 out of 10, VanillaSoft is recognized by the TrustRadius community as a valuable player in the Sales Engagement space. “VanillaSoft has earned a Top-Rated award for Sales Engagement software based on customer feedback,” said Megan Headley, VP of Research at TrustRadius. “Reviewers praise VanillaSoft's easy-to-use sales lead…

Thunderhead Announces Thunderbay – The First Comprehensive AI for Journey-Driven Engagement

Thunderhead, the global leader in enterprise technology for customer engagement and journey orchestration, announced , at the Constellation Ambient Experience Summit (#AXS2020), the impending launch of a new suite of journey-based AI capabilities named ThunderBay. Speaking at the event, Thunderhead’s Chief Product Officer, Ray Gerber, revealed that over the past three years the company has been investing heavily in its AI strategy and has developed a new set of ground-breaking journey and customer behavior analytics for…

Verint Positioned as a Leader in Gartner’s Magic Quadrant for Workforce Engagement Management for the 12th Consecutive Time

Verint Systems Inc., The Customer Engagement Company, announced that Verint has been named a Leader by Gartner, Inc. in the research and advisory firm’s Magic Quadrant for Workforce Engagement Management (WEM) report*. Gartner indicates that WEM Magic Quadrant Leaders “provide functionally broad and deep WEM solutions that can be deployed and supported globally. Their software is suitable for enterprises of all sizes and complexity, and they have broad industry coverage. Their revenue is strong and new references are…

Enterprises Still Failing to Adopt Digital-first Globalization Strategies Despite Customer Engagement Benefits and Opportunities, SDL…

80% of Respondents Have Global Expansion Plans Over the Next Three Years, but Only a Third Would Deploy a Digital-First Strategy A report published today by SDL, a global leader in content creation, translation and delivery, reveals the majority of brands are still ignoring the benefits of a digital-first globalization strategy, and instead focus their efforts on deploying a local sales team when entering new markets. “Global enterprises are hindering their expansion plans by focusing on a sales-first approach, before…