Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced …
Why Every Growth Marketer Needs to Take Ad Fraud Seriously in 2019
The Mobile Marketing industry has never been bigger, with ad spend predicted to reach $232.34 billion in 2019, according to …
Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation
Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and …
New Digital Ad Fraud Awareness Research Study by tribeOS Reveals Alarming Disconnect with Experienced Marketers
77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. …
Mobiquity Technologies and Advangelists Release AdCop to Fight Ad Fraud
Mobiquity Technologies, Inc., announces AdCop, the advertising industry’s first transparent ad fraud reporting system to be made available free to …
Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection
Digital Marketers Can Now Detect Ad Fraud and Measure, Manage and Optimize Ads Operations All in One Place, Achieving Unprecedented …
The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019
New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on …
Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud
Tappx has partnered with Pixalate in order to offer advanced invalid traffic detection technology for its over-the-top (OTT) services. The …
The Fall of Organic Installs and the Growth of App-Install Ad Fraud
The global app economy got used to the constant growth and booming numbers of downloads, consumer spend, time spent on …
Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement
Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns …
Adscend Media and Distil Networks to Host Webinar on Combating Ad Fraud
“Getting to Know Ad Fraud” Breaks Down Key Fraud Components, Empowering Attendees with Insights to Improve Campaign Performance and Fraud …
IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud
New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a …
Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting
eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That Insight Into Organizational Ad Fraud Increased Dramatically …
SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud
New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of …
Headway Partners With Ad Fraud Protection Leader Pixalate
Partnership Will Provide Headway’s Clients Ad Fraud Protection Headway, the leading data-driven media buying company for marketers worldwide, announced a …
AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality
Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company …
Persona.ly Joins Adjust’s Coalition Against Ad Fraud
Persona.ly, Global Leader in Mobile Ad Tech, Joins Adjust’s Coalition Against Ad Fraud (CAFF), Will Continue to Combat Against Ad …
Headway Joins Adjust Coalition Against Ad Fraud (CAAF)
As a Member of CAAF, Headway Will Work Alongside Other Anti-Fraud Innovators to Develop Modern Solutions and Educate on the …
Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability
Using Integral Ad Science’s Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory …
Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability
The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad …