Third Annual Benchmark Study from The 614 Group Confirms Low 0.69% IVT Rate in TAG Certified Channels Despite Surge in Attacks During Pandemic The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal…
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Connected TV (CTV) and Mobile Apps remain the fastest-growing channels for programmatic advertising even as ad fraud eats roughly 25% of spend, according to recent Pixalate estimates. The continued lack of transparency in CTV and mobile…
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Escalated.io  has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud. The service supports Desktop, Mobile, and CTV. It is an innovation over the typical blocklist creation method making…
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Adtelligent teams up with Pixalate to combat fraudulent ad activity across mobile In-App and Connected TV (CTV) Adtelligent, a fully-featured ad monetization platform, announced it has begun a business relationship with Pixalate, Inc., a…
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H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels Integral Ad Science (IAS), a global leader in digital ad verification, today released its H2 2020…
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Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG's…
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Marking Kubient's First Programmatic OTT Desktop Partnership Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its…
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Scalarr continues the fight against mobile ad fraud, implementing machine learning for detection The firm saved its customers over $22million in ad fraud refunds in 2019-2020 Customers include Joom, ZiMAD, Futureplay, Goodgame Studios,…
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BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilizing Pixalate's pre-bid ad…
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“StreamScam” Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed…
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Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced the identification of previously undetected fraudulent synthetic…
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Fraudulent activity in gaming increased by 172.95% between August 2019 and 2020, with the US seeing a surge of 310.29% in the same timeframe Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only…
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‘Perfect storm’ of recession, complexity, and ‘unaccountable’ political spending sees record ad-fraud rates Marketing losses due to ad fraud will rise to $35 billion in 2020, a global economic study by CHEQ has revealed. The…
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DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their…
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Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the…
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In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had…
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2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and…
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Aniview Inc., a leading technology provider of video ad-serving, playing and premium monetization capabilities, announced its recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal,…
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Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic.…
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TAG UK Fraud Snapshot Conducted by the 614 Group Finds 76 Percent Less IVT in TAG Certified Channels vs. UK Industry Average The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal…
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