Combination of Creative Workflow and Brand Management Platforms Will Provide Customers Powerful Simplicity to the Creative Content Lifecycle inMotionNow today announced the acquisition of Lytho, a brand management and digital asset management (DAM) platform. Lytho’s advanced digital asset management capabilities, content templating automations, and customizable brand portals complement inMotionNow’s industry leading creative workflow platform, inMotion ignite. Together, inMotionNow and Lytho provide a…

Asana tops Enterprise Grid® Leader quadrant for the sixth consecutive quarter Asana, Inc., a leading work management platform for teams, has been named the leader in G2’s Spring 2021 Grid® Report for Project Management, marking six consecutive quarters in the prestigious ranking’s Leader quadrant. Based on more than 7,000 customer reviews on G2, 91% of respondents rated Asana with a 99 out of 100 score on user satisfaction and market presence for project management, the highest of all 146 vendors…

Raydiant's First Key Investment of 2021 Establishes the Company as a Key Player in the Digital Transformation of the Future of Work Raydiant, the leading digital experience platform provider, today announced its acquisition of Hoopla, a performance management and motivation platform. With hundreds of customers across multiple industries, Hoopla is the pioneer in data-driven, gamified, motivation solutions. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users…

Bridgeline Digital, Inc., provider of cloud-based marketing technology software, announced the launch of a new website and digital experience for a nationally recognized and top-ranking academic medical center on the Bridgeline Unbound Platform. Marketing Technology News: How to Rethink Your Social Media Strategy The medical center, which operates several hospitals and outpatient locations in the Northeast United States, leveraged the Unbound platform and Bridgeline’s user-centered design, digital strategy and…

The round is a minority investment to extend Creatio’s leadership position in projected $187B+ low-code platform market Creatio, a global software company that provides a leading low-code platform for process management and CRM, announced a $68M capital raise led by Volition Capital, a US-based growth equity firm investing in high growth companies, with participation from Horizon Capital, a private equity firm investing in Europe. The funding is a minority investment to fuel the company’s growth, with Creatio’s strategy,…

New Capabilities and Ease of Access Will Fuel Advanced Advertising Performance on Every Platform and Screen Advocado, a cross-media data management platform (DMP) fueling advertising performance, announced a suite of new capabilities and features for its platform that deliver entirely new data, analytics, attribution and advanced applications to advertisers worldwide. With a focus on uncovering new and actionable real-time, real-world data, the updates not only simplify how advertisers, agencies and channel partners can…

Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…

Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards. ISO 27001 is currently the most authoritative, rigorous and widely used information security management system (ISMS) certification. It performs a full range of assessments from the aspects of organizational…

Industry’s First Offering Specifically Designed to Help Create an Enterprise-wide Interaction Data Hub Open Cloud Architecture and Usage-based Pricing Model Make the Solution Ideal for Enterprise IT Organizations and System Integrators Verint Systems Inc., The Customer Engagement Company, launched its Engagement Data Management (EDM) solution, part of the Verint Cloud Platform. Verint EDM™ is the first solution to enable organizations to gain a uniform and cohesive view of interaction data across the organization’s many…

Confirmit achieves a top rating for supporting CX teams with insights across the customer journey Confirmit has been named a Leader in the Omdia Market Radar Report on AI-enabled Experience Management Platforms. The market radar report provides a comparative analysis of nine leading enterprise experience management platforms (EXMs), their evolution from enterprise feedback management systems into EXMs through advanced AI, and how to use them to improve the customer experience. Marketing Technology News: Intuiface-Sightcorp…

Questback, the enterprise experience management technology company, announced the availability of its solution on the Oracle Cloud. Questback is a powerful, yet easy-to-use solution that allows organizations to run decentralized feedback initiatives over the course of the employee, customer, and product journey. It is used by over 1,700 top brands in 27 countries, in 133 languages. As part of Questback's strategic move to the public cloud and focus on expanding its reach, Questback has been listed on the Oracle Cloud…

Platform enables easy access to trusted sales and marketing data for optimized engagement Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, announced the launch of D&B Connect, a self-service data management platform that intuitively connects, manages and visualizes critical data across an organization using the Dun & Bradstreet® Data Cloud. D&B Connect provides an easy-to-use portal for managing sales and marketing data, allowing users to quickly…

With 20+ years of experience, including roles at Interwoven, Oracle and OpenText, Michael Snow joins ER as Director, Product Marketing, Creative Asset Management Extreme Reach (ER), the complete asset management solution for TV and video ads, announced that Michael Snow has joined the company as Director of Product Marketing to enhance product development, sales and marketing for ER's cloud platform, AdBridge, with a specific focus on creative asset management. Snow brings to the newly-created role a wealth of knowledge…

Manetu, which recently launched its radical Consumer Privacy Management (CPM) platform and added over 250,000 user identities as of mid-August, announced it had signed global recruiting firm Odgers Berndston as a flagship client. Manetu's cutting-edge platform empowers consumers to directly self-manage their personal data, including providing or revoking consent to the use of that data. This enables Manetu's customer to be in greater compliance with new global data-privacy regulations. Marketing Technology News: Study:…

Continues to be recognized as a Leader in both evaluations based on completeness of vision and ability to execute MuleSoft, provider of the world's #1 integration and API platform, announced that Gartner has recognized the company as a Leader for the sixth time in the 2020 Magic Quadrant for Enterprise Integration Platform as a Service (iPaaS). In addition, MuleSoft has been named a Leader for the fifth consecutive time in the 2020 Gartner Magic Quadrant for Full Life Cycle API Management. Marketing Technology News:…

Medallia, Inc., the global leader in experience management, announced it has entered into a definitive agreement to acquire Stella Connect, the real-time feedback, coaching, and quality management platform for customer service teams. Stella Connect plays a significant role in optimizing efficiencies and increasing employee engagement as contact centers shift to effective virtual working environments. Brands that range from disruptive startups to billion-dollar public companies, including ESPN, Lemonade, Lululemon,…

Digital Remedy announced the launch of AdReady+, an industry-changing self-service platform designed to support independent agency success in navigating digital advertising management, from campaign planning, RFPs, media execution, to insightful reporting. AdReady+ offers a single source of truth for agencies seeking to balance demands of the marketplace with the pressure to provide clients with real-time, intelligent campaign performance reports. Built with media planning and execution in mind, Digital Remedy—a leader in…

Assembly's latest acquisition adds to its expanding family of e-commerce software products Assembly, an e-commerce technology company backed by Providence Strategic Growth ("PSG"), announced its acquisition of New York-based Refersion, the leading affiliate and influencer marketing platform. Refersion joins Assembly's growing family of e-commerce software companies, which includes Helium 10 and Order Metrics. Marketing Technology News: Digitalkites Signs up Saurabh Singh as the Data Protection Officer "We are…

ZINFI’s Industry-Leading PRM Platform Now Has Automated Onboarding and Advanced Learning Management Capabilities ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched more advanced partner onboarding and learning management capabilities in its PRM solution. The updated Partner Onboarding Management module of ZINFI’s partner relationship…

Initial Round, Led by Progress Ventures with Participation from BDMI, Revel Partners and Dublin Capital will Help Scale Tenovos’ Operations, Enabling Continued Growth Tenovos, the company helping brands tell stories that matter, announced that it has secured a series A investment led by Progress Ventures with participation from Bertelsmann Digital Media Investments (BDMI), Revel Partners and Dublin Capital to help the company build on increasing market momentum for its award-winning story management technology. The $4…