TechBytes with Ayal Steiner, VP of Global Ad Revenue at Outbrain

Please tell us how Outbrain is preparing for the FIRST biggest Sales season of the COVID-19 era. We are seeing a clear trend of established brands moving into Direct-To-Consumer models and leveraging digital channels such as Search, Social and Discovery to reach customers. Historically we have always seen a surge in advertiser activity towards global sales events such as black friday / cyber Monday etc, but with Covid-19 we expect an unprecedented surge in activity. We are running workshops and online webinars to…

US Podcast Ad Revenues Near $1 Billion, According to IAB

IAB's Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly 15% (14.7%) in 2020 despite COVID-19. Prior to the downturn caused by the pandemic, podcast ad revenue was estimated to grow by as much as 29.6% in 2020. Podcasts are gaining traction as part of brand annual…

A Granular Breakdown of the YouTube Ad Revenue in 2019

Alphabet has announced annual revenue earned from YouTube, Google Search, and other Google products in its Q4 2019 financial statement. By declaring YouTube advertising's annual and quarterly revenue, the Company has reinstilled faith in its investors, technology owners, and marketing partners. In 2019, YouTube advertising earned Alphabet close to $15 Billion, up from $11.15 Billion in 2018. By 2025, we should expect YouTube ad revenue to almost double. Its Cloud sibling, Google Cloud Platform earned $9 Billion in…

Adjust Extends Ad Revenue Reporting To MAX By AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and…

Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers. “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in…

Veritone® Launches VeriAds™, a New Suite of AI-Enabled Ad Revenue Solutions for Radio and TV Broadcasters, Podcasters and Social Media…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers. The network’s three turnkey programs – VeriAds Spot Network, MicroMentions™ and Influencer Bridge™ – give media partners access to a wide range of placement…

U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during the first six months of 2019—the highest spend in history for the first half of the year—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 percent year-over-year increase from the first half of 2018. While increased growth is continuing in digital, the report also cautions that resources…

Twitter Reports 21% YoY Growth in Ad Revenue for Q2 2019

Earlier this week, leading social media advertising platform Twitter announced its Q2 2019 results. The company generated revenue totaled $841 million. This is an increase of 18% year-over-year or 20% on a constant currency basis. Out of which, ad revenue totaled $727 million, an increase of 21% year-over-year or 23% on a constant currency basis. At the time of this announcement, Jack Dorsey, Twitter's CEO, said - "Health remains our top priority and we are proud of the work we did in Q2. Our focus was on ensuring that…

US Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research

Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts in the US, an uptick of 53 percent from $314 million in 2017, according to the latest IAB/PwC Podcast Advertising Revenue Study. The report, conducted by IAB and PwC US, forecasts that US podcast marketplace revenues will double by 2021, surging to over $1 billion. Self-reported revenues by leading podcast companies show a similar trajectory, reaching $345 million, a rise of 34 percent over $257…

US Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet…

Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth US digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 billion in 2017. “The analysis in this report highlights important drivers and trends that could influence…

Adjust Introduces User-Level Ad Revenue Reporting

App Publishers Gain Valuable Data Insights into LTV and ARPU with New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion Adjust, the industry leader in mobile measurement and fraud prevention, launched User-Level Ad Revenue reporting in collaboration with one of the world’s leading ad mediation platforms, ironSource. This release enables app publishers to measure revenue generated from users who engage with in-app advertising. User-Level Ad Revenue has been the missing ingredient that enables…

Wurl Launches AdSpring for Connected TVs, Delivering New and Immediate Routes to Ad Revenue for Video Producers

With Consumer Viewership on Connected TVs Reaching More Than Eight Billion Hours per Month, OTTs 'Prime Real Estate' for Producers and Services Looking to Advertise Wurl, the leading network for internet-based video distribution and ad monetization, launched its AdSpring for Connected TVs solution. Developed to maximize advertising revenue, this cloud-based, turnkey server-side ad insertion (SSAI) solution allows video producers to insert mid-roll ads on linear and on demand (VOD) programming for distribution to any video…

Veritone One Signs Agreement to Acquire Performance Bridge Media, Will Expand Market Share to over 25% of All Us-Based Podcast Ad Revenue

Veritone One, a subsidiary of Veritone, Inc. announced that it has signed an agreement to acquire Performance Bridge Media, a leading and long-standing podcast agency. The acquisition will make Veritone One, a performance-based media agency, one of the largest entities to offer comprehensive, podcast and radio solutions, helping clients efficiently acquire new business at scale while building their brands. The acquisition is subject to customary closing conditions, and is expected to close in the next several days.…

Only 31% App Developers are Satisfied With Their Current Ad Revenues, Highlights Latest App Developer Survey Report 2018 by Chocolate

Chocolate, a global leader in mobile video advertising, announced the launch of App Developer Survey Report 2018. Focusing on app monetization, the survey report reveals insights about app developers' satisfaction with current ad revenues, perceptions towards ad mediation and impact of in-app video ads like rewarded videos in boosting ad revenues. Key highlights of the report include: In-app ad revenue miseries: Only 31% app developers are satisfied with their in-app ad revenues Non-video ads are disappearing:…

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According to a recent report, mobile advertising could see close to 70% entire digital advertising's revenue share. As traditional and digital advertising formats continue to transform around programmatic technologies and AI, advertisers are not leaving the stone unturned about spending a million…

As Ad Blockers Take a Bite Out of Cookie-Based Ad Revenue, Opinion-Based Targeting Turns Consumers into Advertising Tastemakers

The great strength – and biggest weakness – of cookie-fueled ad targeting is that demand side ad platforms don’t know when to give up. Informed by cookies that can track our browsing habits and especially activity on ecommerce sites, these ads follow us around the web like an overreaching salesperson with infinite time (and, arguably, no shame). If there’s a product you looked at days ago – and maybe even put in your shopping cart or bought – these ads will continue to appear on websites you visit. They ask, “Do you want to…

Study Shows Ad Industry Anti-Piracy Efforts Have Cut Pirate Ad Revenue in Half

Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released a new study – "Measuring Digital Advertising Revenue to Infringing Sites" – showing the impact of industry efforts to reduce ad-supported content piracy. The study found that anti-piracy steps taken by the digital advertising industry have reduced ad…

Skimlinks Launches New Solutions to Give Publishers Total Control Over Optimizing Commerce Revenue Ahead of Holiday Season

Skimlinks, a Connexity company, has unveiled its latest product - Dynamic Link Optimization - which offers publishers full control over which affiliate links they optimize as the crucial holiday season approaches. The product resolves the longstanding affiliate industry-wide problems of Out of Stock, 404 Pages and Inactive Merchants. "At any given time an average of 10% of a publishers links are broken and that adds up to a lot of lost revenue," says Skimlinks CEO Sebastien Blanc, "Publishers can increase their revenue by…

Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

The AP removed half of its vendors after Kubient audit revealed they were redundant Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…