Kubient Reveals Ad Execs Are Seeking More Insights for Their Ad Spend

Ad Tech shares Industry's Perspective of Ad Fraud Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, conducted a survey of advertising professionals that sought to take a snapshot of the industry's perspective on the multi-billion dollar problem of advertising fraud, how they allocate budget based on risk, the channels that have the best ROI, as well as the overall lack of confidence in the industry's ability to…

Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers

Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020. The report reveals that global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic. Other insights from the report include a global rise in cost-per-click (CPC), expanded reach for advertisers on Facebook, a…

Madgicx Rolls Out Suite of Creative Intelligence Tools to Improve Return on Ad Spend and Other KPIs Across Facebook, Instagram, Google

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highest Return On Ad Spend, MOLOCO Report Finds

MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats Video ads have the lowest cost per payer (CPP) of all formats and drive the most installs per 1,000 impressions served. Those were among the insights revealed in a new mobile user acquisition report published by MOLOCO, a programmatic advertising and machine learning company. The report, titled “Mobile Ad Formats Performance Report: Benchmarks for Casual Games,” examines…

Don’t Let Lockdown Loosen Your Ad Spend

The COVID-19 pandemic has significantly influenced the global ad spend trends. Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she wanted for Christmas? Our bet is Google is your first port of call for an answer to any of these questions. If it is, you’re not alone. In fact, it’s estimated that Google processes 5.8 billion user searches per day. And, even though there are other search engines out there, like Bing…

TripleLift Crosses $1 Billion Dollar Lifetime Ad Spend Milestone

TripleLift, one of the fastest-growing ad tech companies in the world, announced that it exceeded $1 billion in lifetime advertising spend through its platform, attributing half of the spend to the past 12 month period. As of the milestone, more than 100,000 advertisers are currently buying programmatic ads through TripleLift, which counts direct relationships with more than 20,000 publishers. In addition to the billion-dollar threshold, the company recorded a historic performance period in Q3 2020. As of January 2020,…

Tremor Video’s Self-Service DSP Leads With Substantial Growth of 650% in Ad Spend YOY

In Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video’s Technology to Execute Campaigns With Efficiency and Flexibility Tremor Video, the leading programmatic video platform, today announced that the number of clients using its self-service DSP has more than doubled and self-service ad spend has increased by 650% since Q3 2019. Following Tremor Video’s investment in platform enhancements, increasing advertiser demand has reinforced the company’s DSP as an efficient, flexible and streamlined…

Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels During the COVID-19

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

Study: Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels

Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience…

New Numerator Halloween Tracker Shows Seasonal Candy Ad Spend Down 19%, Halloween Candy Sales Up 26%

Numerator, a data and tech company serving the market research space, has launched a Halloween Candy Tracker to help monitor and understand how brands and retailers are adapting in the midst of uncertainty. The Candy Tracker will monitor omnichannel promotions and advertising activity within the Candy category throughout the 2020 Halloween season, and will be published weekly through early November. Marketing Technology News: Momentum Expands Insight Strength With the Acquisition of Last Mile Insight LLC in North America…

Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

94% of Executives Scrutinize How Digital Media Spend Is Performing MediaMath, acclaimed independent advertising technology company for brands and agencies, released the findings of a custom Forrester Opportunity Snapshot study called "Confident Media Spending Requires A More Transparent And Addressable Supply Chain", commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the…

Digital Ad Spend Continues to Grow Despite Global Economic Hardships According to Tinuiti’s Triopoly Series: Benchmark Reports for…

Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend managed by Tinuiti Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, released their Q2 Google Ads Benchmark Report and Q2 Facebook Ads Benchmark Report to round out Tinuiti’s Triopoly Series. Every quarter, these benchmark reports from Tinuiti will focus on digital ad spend managed by Tinuiti across three primary…

ChannelAdvisor Announces Enhancements to Help Drive Ad Spend Efficiency on Amazon

New features include automated Ad Performance Rules, UX improvements, new First-Party (1P) connections, and global marketplace integrations ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced advanced automation capabilities designed to improve ad spend efficiency for advertisers on Amazon. The expanded support for brands and retailers seeking greater product visibility on Amazon can make it easier to manage underperforming…

As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less

GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr aided GumGum in responding to recent global events that have led to a surge in supply and steadily declining demand by adjusting ad operations to increase efficiency and performance. The Coronavirus continues to threaten economic stability. As a result, spending on advertising has been slashed, while time spent online has skyrocketed,…

Despite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report

Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains a bright spot, according to "IAB U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context" released at IAB NewFronts. Connected TV (CTV) is largely responsible for the sector's resilience and was least impacted by…

Programmatic Connected TV/OTT Ad Spend Bouncing Back, up 40% After Initial COVID-19 Shock

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

ADYOULIKE Advertising Barometer Reveals UK Ad Spend Trends during COVID-19 Crisis

Analysis from the UK's largest native advertising platform ADYOULIKE for the period March to mid-April reveals key ad spend trends during the COVID-19 crisis. The first in a regular series of COVID-19 Advertising Barometer data reports to be published by ADYOULIKE looking at the state of the UK ad market during the crisis. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail, The Telegraph & more – and has…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

Programmatic Advertising in the Age of COVID-19: Mobile App Ad Spend Dips 14%; ‘Sports’ Lose 95% but ‘Parenting’…

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its latest report, Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising, an analysis of how U.S. programmatic advertisers reallocated investments in March 2020 in response to the crisis. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp Key Findings: Programmatic mobile in-app ad spend drops 14% in March 2020 Mobile ad spend: Mobile in-app ad spend decreased 14% in March…

Atlanta’s Perfect Audience Offers up to $5,000 Free Ad Spend to Businesses

Atlanta based advertising platform PerfectAudience.com offers up to $5,000 in matching ad funds, opens up free Artificial Intelligence Lab to help companies optimize their ad budgets Perfect Audience, the leading next-generation advertising engine, is offering matching advertising dollars to any qualified advertiser during the month of April. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award The ad dollars can be used for any display ad, Google, Facebook or Instagram ad.…