New features include automated Ad Performance Rules, UX improvements, new First-Party (1P) connections, and global marketplace integrations ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced advanced automation capabilities designed to improve ad spend efficiency for advertisers on Amazon. The expanded support for brands and retailers seeking greater product visibility on Amazon can make it easier to manage underperforming…

GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr aided GumGum in responding to recent global events that have led to a surge in supply and steadily declining demand by adjusting ad operations to increase efficiency and performance. The Coronavirus continues to threaten economic stability. As a result, spending on advertising has been slashed, while time spent online has skyrocketed,…

Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains a bright spot, according to "IAB U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context" released at IAB NewFronts. Connected TV (CTV) is largely responsible for the sector's resilience and was least impacted by…

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

Analysis from the UK's largest native advertising platform ADYOULIKE for the period March to mid-April reveals key ad spend trends during the COVID-19 crisis. The first in a regular series of COVID-19 Advertising Barometer data reports to be published by ADYOULIKE looking at the state of the UK ad market during the crisis. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail, The Telegraph & more – and has…

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its latest report, Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising, an analysis of how U.S. programmatic advertisers reallocated investments in March 2020 in response to the crisis. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp Key Findings: Programmatic mobile in-app ad spend drops 14% in March 2020 Mobile ad spend: Mobile in-app ad spend decreased 14% in March…

Atlanta based advertising platform PerfectAudience.com offers up to $5,000 in matching ad funds, opens up free Artificial Intelligence Lab to help companies optimize their ad budgets Perfect Audience, the leading next-generation advertising engine, is offering matching advertising dollars to any qualified advertiser during the month of April. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award The ad dollars can be used for any display ad, Google, Facebook or Instagram ad.…

With mobile expected to account for 50% of global internet ad spending by 2021, Adjust, the leader in mobile measurement, fraud prevention and cybersecurity, built up capabilities in 2019 to simplify marketing and battle ad fraud, helping mobile advertisers protect their budgets and maximize ROI. Sustainable growth and global expansion Adjust's 2019 in review infographic Adjust has seen substantial growth in 2019. Profitable since 2015, the company raised nearly $230 million — one of…

Other competitors focused on Instagram and Facebook according to a new report by BrandTotal BrandTotal, the competitive intelligence platform for marketers, released data about how the top brands in the cosmetics industry are spending across social media platforms to promote their latest products to target audiences. BrandTotal’s latest report, “Social Marketing Snapshot: How Cosmetic Brands Use Paid Social,” shows how each brand is leveraging social media marketing, analyzing all paid and organic social campaigns from…

Marketers Also Embracing New Social Ad Formats to Grow Customer Base Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its global Q2 2019 Digital Advertising Benchmark Report. These findings underscore the continuing growth of eCommerce advertising, while Instagram Stories are ripe for new customer acquisition opportunities. Marketing Technology News: Alibaba.com Opens Platform to Empower US Small Businesses to Sell to…

New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019 Growth remains a top priority for advertisers, and driving brand awareness is central to that goal. However, digital marketers face constant challenges—hitting volume targets with paid search, accurate attribution with paid social, and leveraging audience data with eCommerce—in their quest to drive business results through digital advertising. That’s according to Marin Software’s latest State of Digital Advertising 2019…

CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace  Digital advertising is in full on growth mode across two trend-driven tracks. First, the continued growth of digital advertising which is estimated to top $348 billion dollars by the end of 2022. (That figure will nearly double what is spent on TV advertising.) Unfortunately, accompanying this proven market momentum is a corresponding increase in the largest invisible crime in the world, costing…

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. But when poorly executed it can have an adverse effect on efficiency. Almost £5.7 billion will be spent on programmatic display ads this year, nearly 90% of UK display, but just because this spend will be deployed via programmatic channels doesn’t automatically mean it will not be wasteful. Waste is likely to come from various sources. Budget will be misspent on excessive retargeting. It will be…

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report. Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels and devices. Marin Software presents its full Q1 2019 research and takeaways in an interactive format that allows…

New Video Advertising Bureau Guide Finds Majority of Addressable TV Advertisers Plan to Increase Investment Six out of ten advertisers (62 percent) using addressable TV believe it is a valuable part of their media buy and are planning to increase their investment according to Address For Success, a new, comprehensive guide for marketers released by the Video Advertising Bureau (VAB). Forty percent of US addressable TV agency and marketing professionals say they are now making a significant investment in the platform.…

Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift (OCL) from Integral Ad Science (IAS) ties verification metrics to digital campaign ROI, providing advertisers with tactical insights that help them reduce campaign waste and optimize performance. Proving return on digital ad spend with Online Conversion Lift @integralads Maintaining the integrity of campaign success measurements in the face of rapidly changing technology and…

New Report from Matrix Solutions Yields Churn Data Across Brand/Advertiser, Platform and Industry At a time when metrics and KPIs rule all decision making in the media buying process for advertisements, a new report examining churn across broadcast, digital broadcast and radio found that broadcast is least likely to experience churned accounts at a 36.34 percent churn rate; followed by radio with a churn rate of 43.76 percent; with digital broadcast proving the most volatile with a churn rate of 50.09 percent.   However,…

Social Impression Volume Increased Year-Over-Year for the First Time in Four Quarters; Mobile Shopping Ad Impressions Surged in Paid Search in Q2 2018 Kenshoo, a global leader in marketing technology, released a new infographic, Kenshoo Digital Marketing Quarterly Trends Report: Q2 2018, detailing spending growth in social (40%) and paid search (10%) year-over-year (YoY) in Q2 2018. Key findings include: Social spending increased 40% YoY and decreased 1% quarter-over-quarter (QoQ) Social impressions increased 15%…