Report reveals 94% of U.S. households are now reachable via programmatic CTV advertising; Roku remains dominant device type with 44% programmatic CTV ad market share Pixalate, the market-leading fraud protection, privacy, and compliance…
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Year-on-Year ad spend jumps 19% globally and 10% in Southeast Asia Airline and accommodation sectors see an increase in ad spend as travel recovers Emplifi, a leading unified customer experience platform, has revealed…
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Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Growth in Issues-Related Spending to 63% of Total vs. 47% in Prior Cycles Viamedia Poised to Meet or Exceed Prior Political-Ad Records Despite Impact of…
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Streaming services to see fastest growth US television revenues are forecast to increase 3.5% per year in nominal dollars through 2026, according to Television: United States, a report recently released by Freedonia Focus Reports.…
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New Emplifi study reveals the latest social media marketing trends and metrics across brands, industries, and channels Emplifi, the leading unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media…
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Performance Marketing Engine Leader Exceeds Jewelry Brand's Goals with Advanced Text, Email Strategy Wunderkind, a leading performance marketing engine that scales one-to-one messages for top brands, today revealed the success it has…
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Majority of marketers still rely on flawed attribution methods and struggle to connect advertising to business results Measured, the leading spend optimization platform for DTC advertisers, released The State Of DTC Marketing Measurement,…
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Blotout announces its partnership with Fastly to help marketers meaningfully improve the ROI of their Meta spend amidst today's challenging online advertising landscape. Blotout, a customer data platform that solves data loss and builds…
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Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB's "2021 Video Ad Spend and 2022…
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Instagram leads in user engagement and customer care; Facebook continues to lag Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend…
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Country’s Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Triple-Digit – and Higher – Growth in “Battleground” States Viamedia, the leading fully-integrated independent cross-media local advertising…
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-79% of marketers surveyed have investigated or will investigate a clean room in the next year -71% are using incremental sales lift to measure advertising outcomes -Close to three-quarters plan to increase their spending on connected TV…
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79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s Project Brand Integrity The Trustworthy Accountability Group (TAG), an advertising industry self-regulatory organisation aimed at fighting…
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Catalina’s Unparalleled, Real-Time Shopper Intelligence with Neustar’s Optimizer Platform to Deliver Improved Marketing Insights and Outcomes for CPG Brands Neustar, Inc., a TransUnion company, today announced a strategic partnership with…
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Sila Inc., a fintech software platform that provides payment infrastructure as a service, today announced that it partnered with dash.fi, a vertical fintech company serving the multi-million digital advertising industry, to create the first…
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Some niches are experiencing major trouble. For example, the retail and ecommerce industries have suffered heavy losses because of a shipping crisis, computer hardware manufacturers are failing to meet the needs of the market because of…
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A just-released report from ClickBank shows that online retailers and e-commerce businesses are focused on five primary channels in their online ad spending, led by Facebook Ads, email marketing, and affiliate marketing. Marketing…
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Customer growth, platform innovations and new partnerships propel market momentum in record-setting year Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, announced today that 2021 resulted in…
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Emplifi’s Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers’ lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live video,…
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United States audio media advertising & marketing spending, consumer audio usage, and consumer audio spending are all on pace for record growth in 2021, amplified by new tech, changing consumer behaviors and shifting ad budgets,…
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