Socialbakers, the leading social media marketing platform, today released its "Q1 2021 State of Social Media and CX" report, offering an in-depth look at the social media trends that had the biggest impact on customer experience during the first quarter of 2021. Socialbakers' data showed Facebook and Instagram ad spend was up 60% year-over-year — an impressive growth rate after a record-setting year for social media ad spend. Facebook's ad reach grew around the world, up 8% globally and 23% in North America. Advertising…

Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey AI technology was used by a national luxury home retailer to generate an 88:1 return on its ad spend (ROAS). Reports this week from the Conference Board revealed that consumer confidence is at the highest it has been since the pandemic began last March. While consumers are feeling positive about the vaccination rollout and the government…

Report reveals 78% of U.S. households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24% in Q420 Pixalate, a global ad fraud intelligence and marketing compliance platform, released its Connected TV (CTV) Ad Supply Trends Report 2020, a comprehensive look at programmatic CTV advertising throughout 2020. The report analyzes the state of programmatic CTV advertising and provides a deep dive into programmatic CTV ad spend trends by global region, ad fraud (or invalid traffic, "IVT")…

Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

The spread of the coronavirus caused the worst economic downturn since the Great Depression. Still, new data shows that more small businesses chose to increase their advertising efforts rather than decrease to cut costs Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to…

The past year’s economic downturn brought on by the COVID-19 pandemic has posed new challenges for marketers across industries. As businesses looked to protect cash flow, marketing teams were often the first to feel the impacts of tightening budgets and resource constraints, with 44% of CMOs reporting budget cuts in 2020. But, while their resources were constrained, businesses leaned even harder on their marketing teams to drive leads — and ultimately revenue — for business growth. This pressure is forcing marketers to…

Ad Tech shares Industry's Perspective of Ad Fraud Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, conducted a survey of advertising professionals that sought to take a snapshot of the industry's perspective on the multi-billion dollar problem of advertising fraud, how they allocate budget based on risk, the channels that have the best ROI, as well as the overall lack of confidence in the industry's ability to…

Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020. The report reveals that global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic. Other insights from the report include a global rise in cost-per-click (CPC), expanded reach for advertisers on Facebook, a…

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats Video ads have the lowest cost per payer (CPP) of all formats and drive the most installs per 1,000 impressions served. Those were among the insights revealed in a new mobile user acquisition report published by MOLOCO, a programmatic advertising and machine learning company. The report, titled “Mobile Ad Formats Performance Report: Benchmarks for Casual Games,” examines…

The COVID-19 pandemic has significantly influenced the global ad spend trends. Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she wanted for Christmas? Our bet is Google is your first port of call for an answer to any of these questions. If it is, you’re not alone. In fact, it’s estimated that Google processes 5.8 billion user searches per day. And, even though there are other search engines out there, like Bing…

TripleLift, one of the fastest-growing ad tech companies in the world, announced that it exceeded $1 billion in lifetime advertising spend through its platform, attributing half of the spend to the past 12 month period. As of the milestone, more than 100,000 advertisers are currently buying programmatic ads through TripleLift, which counts direct relationships with more than 20,000 publishers. In addition to the billion-dollar threshold, the company recorded a historic performance period in Q3 2020. As of January 2020,…

In Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video’s Technology to Execute Campaigns With Efficiency and Flexibility Tremor Video, the leading programmatic video platform, today announced that the number of clients using its self-service DSP has more than doubled and self-service ad spend has increased by 650% since Q3 2019. Following Tremor Video’s investment in platform enhancements, increasing advertiser demand has reinforced the company’s DSP as an efficient, flexible and streamlined…

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience…

Numerator, a data and tech company serving the market research space, has launched a Halloween Candy Tracker to help monitor and understand how brands and retailers are adapting in the midst of uncertainty. The Candy Tracker will monitor omnichannel promotions and advertising activity within the Candy category throughout the 2020 Halloween season, and will be published weekly through early November. Marketing Technology News: Momentum Expands Insight Strength With the Acquisition of Last Mile Insight LLC in North America…

94% of Executives Scrutinize How Digital Media Spend Is Performing MediaMath, acclaimed independent advertising technology company for brands and agencies, released the findings of a custom Forrester Opportunity Snapshot study called "Confident Media Spending Requires A More Transparent And Addressable Supply Chain", commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the…

Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend managed by Tinuiti Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, released their Q2 Google Ads Benchmark Report and Q2 Facebook Ads Benchmark Report to round out Tinuiti’s Triopoly Series. Every quarter, these benchmark reports from Tinuiti will focus on digital ad spend managed by Tinuiti across three primary…

New features include automated Ad Performance Rules, UX improvements, new First-Party (1P) connections, and global marketplace integrations ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced advanced automation capabilities designed to improve ad spend efficiency for advertisers on Amazon. The expanded support for brands and retailers seeking greater product visibility on Amazon can make it easier to manage underperforming…

GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr aided GumGum in responding to recent global events that have led to a surge in supply and steadily declining demand by adjusting ad operations to increase efficiency and performance. The Coronavirus continues to threaten economic stability. As a result, spending on advertising has been slashed, while time spent online has skyrocketed,…