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Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels During the COVID-19

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

Study: Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels

Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience…

New Numerator Halloween Tracker Shows Seasonal Candy Ad Spend Down 19%, Halloween Candy Sales Up 26%

Numerator, a data and tech company serving the market research space, has launched a Halloween Candy Tracker to help monitor and understand how brands and retailers are adapting in the midst of uncertainty. The Candy Tracker will monitor omnichannel promotions and advertising activity within the Candy category throughout the 2020 Halloween season, and will be published weekly through early November. Marketing Technology News: Momentum Expands Insight Strength With the Acquisition of Last Mile Insight LLC in North America…

Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

94% of Executives Scrutinize How Digital Media Spend Is Performing MediaMath, acclaimed independent advertising technology company for brands and agencies, released the findings of a custom Forrester Opportunity Snapshot study called "Confident Media Spending Requires A More Transparent And Addressable Supply Chain", commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the…

Digital Ad Spend Continues to Grow Despite Global Economic Hardships According to Tinuiti’s Triopoly Series: Benchmark Reports for…

Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend managed by Tinuiti Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, released their Q2 Google Ads Benchmark Report and Q2 Facebook Ads Benchmark Report to round out Tinuiti’s Triopoly Series. Every quarter, these benchmark reports from Tinuiti will focus on digital ad spend managed by Tinuiti across three primary…

ChannelAdvisor Announces Enhancements to Help Drive Ad Spend Efficiency on Amazon

New features include automated Ad Performance Rules, UX improvements, new First-Party (1P) connections, and global marketplace integrations ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced advanced automation capabilities designed to improve ad spend efficiency for advertisers on Amazon. The expanded support for brands and retailers seeking greater product visibility on Amazon can make it easier to manage underperforming…

As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less

GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr aided GumGum in responding to recent global events that have led to a surge in supply and steadily declining demand by adjusting ad operations to increase efficiency and performance. The Coronavirus continues to threaten economic stability. As a result, spending on advertising has been slashed, while time spent online has skyrocketed,…

Despite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report

Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets 2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains a bright spot, according to "IAB U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context" released at IAB NewFronts. Connected TV (CTV) is largely responsible for the sector's resilience and was least impacted by…

Programmatic Connected TV/OTT Ad Spend Bouncing Back, up 40% After Initial COVID-19 Shock

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

ADYOULIKE Advertising Barometer Reveals UK Ad Spend Trends during COVID-19 Crisis

Analysis from the UK's largest native advertising platform ADYOULIKE for the period March to mid-April reveals key ad spend trends during the COVID-19 crisis. The first in a regular series of COVID-19 Advertising Barometer data reports to be published by ADYOULIKE looking at the state of the UK ad market during the crisis. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail, The Telegraph & more – and has…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

Programmatic Advertising in the Age of COVID-19: Mobile App Ad Spend Dips 14%; ‘Sports’ Lose 95% but ‘Parenting’…

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its latest report, Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising, an analysis of how U.S. programmatic advertisers reallocated investments in March 2020 in response to the crisis. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp Key Findings: Programmatic mobile in-app ad spend drops 14% in March 2020 Mobile ad spend: Mobile in-app ad spend decreased 14% in March…

Atlanta’s Perfect Audience Offers up to $5,000 Free Ad Spend to Businesses

Atlanta based advertising platform PerfectAudience.com offers up to $5,000 in matching ad funds, opens up free Artificial Intelligence Lab to help companies optimize their ad budgets Perfect Audience, the leading next-generation advertising engine, is offering matching advertising dollars to any qualified advertiser during the month of April. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award The ad dollars can be used for any display ad, Google, Facebook or Instagram ad.…

Adjust Simplifies Campaign Management and Combats Fraud Amid Soaring Mobile Ad Spend in 2019

With mobile expected to account for 50% of global internet ad spending by 2021, Adjust, the leader in mobile measurement, fraud prevention and cybersecurity, built up capabilities in 2019 to simplify marketing and battle ad fraud, helping mobile advertisers protect their budgets and maximize ROI. Sustainable growth and global expansion Adjust's 2019 in review infographic Adjust has seen substantial growth in 2019. Profitable since 2015, the company raised nearly $230 million — one of…

Kylie Cosmetics Takes on Competing Makeup Brands Using Zero Social Ad Spend

Other competitors focused on Instagram and Facebook according to a new report by BrandTotal BrandTotal, the competitive intelligence platform for marketers, released data about how the top brands in the cosmetics industry are spending across social media platforms to promote their latest products to target audiences. BrandTotal’s latest report, “Social Marketing Snapshot: How Cosmetic Brands Use Paid Social,” shows how each brand is leveraging social media marketing, analyzing all paid and organic social campaigns from…

Marin Software Research Reveals Rapid Growth of eCommerce Ad Spend

Marketers Also Embracing New Social Ad Formats to Grow Customer Base Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its global Q2 2019 Digital Advertising Benchmark Report. These findings underscore the continuing growth of eCommerce advertising, while Instagram Stories are ripe for new customer acquisition opportunities. Marketing Technology News: Alibaba.com Opens Platform to Empower US Small Businesses to Sell to…

The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning?

New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019 Growth remains a top priority for advertisers, and driving brand awareness is central to that goal. However, digital marketers face constant challenges—hitting volume targets with paid search, accurate attribution with paid social, and leveraging audience data with eCommerce—in their quest to drive business results through digital advertising. That’s according to Marin Software’s latest State of Digital Advertising 2019…

Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad…

CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace  Digital advertising is in full on growth mode across two trend-driven tracks. First, the continued growth of digital advertising which is estimated to top $348 billion dollars by the end of 2022. (That figure will nearly double what is spent on TV advertising.) Unfortunately, accompanying this proven market momentum is a corresponding increase in the largest invisible crime in the world, costing…

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

Stop Wasting Your Programmatic Ad Spend

Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. But when poorly executed it can have an adverse effect on efficiency. Almost £5.7 billion will be spent on programmatic display ads this year, nearly 90% of UK display, but just because this spend will be deployed via programmatic channels doesn’t automatically mean it will not be wasteful. Waste is likely to come from various sources. Budget will be misspent on excessive retargeting. It will be…