San Diego-based Ignite Visibility recently surveyed over 200 marketing professionals to gain insight into how they are adjusting their digital marketing strategies, which networks they are excited to explore more, and where they are…
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Global out-of-home ad spend, including all digital, traditional and ambient media, declined 13.3% to $51.63 billion in 2020, driven down by the deep impact of COVID-19, but global OOH revenues are projected to rise 6.6% in 2021 and post…
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AdImpact Predicts $1.5 Billion – 17% of Total Political Ad Spend – Will Go to CTV in 2022 TVSquared, the global leader in converged TV ad measurement and attribution, has partnered with AdImpact, a leading provider of ad…
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The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according to Emplifi. The unified CX platform’s data findings highlight how brands are increasing their investment in social…
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Retail Media spending growth remained strong with Prime Day providing an extra boost in June Skai, -- a leading commerce intelligence platform -- is publishing its Q2 2021 Digital Marketing Quarterly Trends Infographic, an analysis of the…
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Advertising Intelligence Company, AdImpact Reports 2022 Cycle will Reach $9 Billion in Ad Spending, the Same Heights as the 2020 Presidential Campaign AdImpact, a leading competitive ad intelligence SaaS company, released its 2021-2022…
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Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies TripleLift, one of the fastest-growing ad tech companies in the world, and GroupM, the world's largest buyer of media, have partnered on TripleLift's…
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Onsite conversion platform builds Google and Facebook Ad Audience Sync feature for improved targeting and prospecting Justuno, a leading onsite conversion optimization platform, announced the launch of Audience Sync, a new feature allowing…
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Socialbakers, the leading social media marketing platform, today released its "Q1 2021 State of Social Media and CX" report, offering an in-depth look at the social media trends that had the biggest impact on customer experience during the…
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Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey AI technology was used by a national luxury home…
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Report reveals 78% of U.S. households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24% in Q420 Pixalate, a global ad fraud intelligence and marketing compliance platform, released its Connected TV…
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Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid…
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The spread of the coronavirus caused the worst economic downturn since the Great Depression. Still, new data shows that more small businesses chose to increase their advertising efforts rather than decrease to cut costs Since the start of…
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The past year’s economic downturn brought on by the COVID-19 pandemic has posed new challenges for marketers across industries. As businesses looked to protect cash flow, marketing teams were often the first to feel the impacts of…
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Ad Tech shares Industry's Perspective of Ad Fraud Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, conducted a survey of …
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Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020.…
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By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a…
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MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats Video ads have the lowest cost per payer (CPP) of all formats and drive the most…
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The COVID-19 pandemic has significantly influenced the global ad spend trends. Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she…
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TripleLift, one of the fastest-growing ad tech companies in the world, announced that it exceeded $1 billion in lifetime advertising spend through its platform, attributing half of the spend to the past 12 month period. As of the milestone,…
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