“The State of D2C Marketing 2019” from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As …
Stop Wasting Your Programmatic Ad Spend
Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. …
Marin Software Research Reveals Shifting Patterns in Digital Ad Spend
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global …
Addressable TV Ad Spending Expected to Grow to $3.3 Billion by 2020
New Video Advertising Bureau Guide Finds Majority of Addressable TV Advertisers Plan to Increase Investment Six out of ten advertisers …
What If the Key to Return on Digital Ad Spend Was Hiding in Plain View?
Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift …
Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to Advertise on Broadcast, One in Three Churn
New Report from Matrix Solutions Yields Churn Data Across Brand/Advertiser, Platform and Industry At a time when metrics and KPIs …
New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and Search
Social Impression Volume Increased Year-Over-Year for the First Time in Four Quarters; Mobile Shopping Ad Impressions Surged in Paid Search …
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Emodo Audiences Uses Carrier Data to Verify Data Accuracy and Improve Targeting at the Outset, Preventing Wasted Ad Spend and …
Marketing Automation Platform AdStage Raises $3 Million to Help Marketers Prove Return on Ad Spend
AdStage, a closed-loop reporting and automation platform for paid marketers, announced that it raised $3M in a strategic round of funding led by …
Elytics Launches ‘Audience-2-Consumer’ Attribution Software to Maximize Marketers’ Ad Spend
1,800%+ Increase of Direct Facebook Traffic; 130%+ On-Site Product Specific Transactions; 23%+ New Users; All Resulting from a Single Radio …
Elytics Launches “Audience-2-Consumer” Attribution Software to Maximize Marketers’ Ad Spend
1,800%+ increase of direct Facebook traffic; 130%+ on-site product specific transactions; 23%+ new users; all resulting from a single radio …
Digital Ad Spend Increases 23% YoY Hitting Record-Breaking High of $40.1 Billion
According to IAB Internet Advertising Revenue Report, Significant Advertising Investments from Small & Medium-Sized Businesses is Fueling the Growth of …
yellowHEAD Introduces New Technology to Combat Wasted Mobile Ad Spend
yellowHEAD Has Launched Alison, A Machine Learning Technology That Predicts How Mobile Advertising Campaigns Will Perform. yellowHEAD, a leading provider …
Native Ad Spend Increased by 600% Between 2014 and 2016; US Market to Touch $28 Billion in 2018
Nativo unveils Industry-First Report on Native Ad Spend Study Across Entire Marketplace. The study finds 600% growth in native ad spend …
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online …
Dosh Declares War on Wasted Advertising Spend with $40 Million Series B Financing
Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in …
AdMaster: 79% of China Advertisers to Increase Digital Marketing Spend in 2019
According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology …
Study Examines 44 Billion Instagram Ad Impressions; Spending Skyrockets While CPM Holds Steady
In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising …