With mobile expected to account for 50% of global internet ad spending by 2021, Adjust, the leader in mobile measurement, …
Kylie Cosmetics Takes on Competing Makeup Brands Using Zero Social Ad Spend
Other competitors focused on Instagram and Facebook according to a new report by BrandTotal BrandTotal, the competitive intelligence platform for …
Marin Software Research Reveals Rapid Growth of eCommerce Ad Spend
Marketers Also Embracing New Social Ad Formats to Grow Customer Base Marin Software, a leading provider of digital marketing software …
The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning?
New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019 Growth remains a top priority for …
Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad Market a Black Eye
CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace Digital …
New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend
“The State of D2C Marketing 2019” from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As …
Stop Wasting Your Programmatic Ad Spend
Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. …
Marin Software Research Reveals Shifting Patterns in Digital Ad Spend
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global …
Addressable TV Ad Spending Expected to Grow to $3.3 Billion by 2020
New Video Advertising Bureau Guide Finds Majority of Addressable TV Advertisers Plan to Increase Investment Six out of ten advertisers …
What If the Key to Return on Digital Ad Spend Was Hiding in Plain View?
Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift …
Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to Advertise on Broadcast, One in Three Churn
New Report from Matrix Solutions Yields Churn Data Across Brand/Advertiser, Platform and Industry At a time when metrics and KPIs …
New Kenshoo Research: Mobile Ads Overtake Desktop in Paid Search for the First Time, Now Lead Spending in Both Social and Search
Social Impression Volume Increased Year-Over-Year for the First Time in Four Quarters; Mobile Shopping Ad Impressions Surged in Paid Search …
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Emodo Audiences Uses Carrier Data to Verify Data Accuracy and Improve Targeting at the Outset, Preventing Wasted Ad Spend and …
Marketing Automation Platform AdStage Raises $3 Million to Help Marketers Prove Return on Ad Spend
AdStage, a closed-loop reporting and automation platform for paid marketers, announced that it raised $3M in a strategic round of funding led by …
Elytics Launches ‘Audience-2-Consumer’ Attribution Software to Maximize Marketers’ Ad Spend
1,800%+ Increase of Direct Facebook Traffic; 130%+ On-Site Product Specific Transactions; 23%+ New Users; All Resulting from a Single Radio …
Elytics Launches “Audience-2-Consumer” Attribution Software to Maximize Marketers’ Ad Spend
1,800%+ increase of direct Facebook traffic; 130%+ on-site product specific transactions; 23%+ new users; all resulting from a single radio …
yellowHEAD Introduces New Technology to Combat Wasted Mobile Ad Spend
yellowHEAD Has Launched Alison, A Machine Learning Technology That Predicts How Mobile Advertising Campaigns Will Perform. yellowHEAD, a leading provider …
Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019
The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping …
G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%
New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching …
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online …