Ad-tech Company Buzzvil Tightens Grip in the US, Japan, Taiwan

Buzzvil, a global leader of rewarded ads platform, announced that it launched the world’s first bubble-like ad inventory, Pop, to tighten its grip in the global ad-tech market, including the United States, Taiwan, and Japan. The Softbank-backed company Buzzvil has more than 100 global publishers, including South Korea's three major mobile carriers and membership operators, such as OK Cashbag, L.Point, CJ ONE, Happy Point, Hana Members, Liiv Mate, as well as Japan’s largest railway company JRE and point operator Ponta. The…

Disney Sells Ad-Tech Firm TrueX to Gimbal

Gimbal wants TrueX’s technology to go after the ‘addressable-TV’ market, where different ads are shown to different households Walt Disney Co. has sold TrueX Inc., an advertising technology company it absorbed as part of its $71.3 billion acquisition of 21st Century Fox assets in 2019, to Gimbal, a company that provides location-based technology and ad services. Financial terms of the deal weren’t announced. Gimbal, the customer-facing name of PaeDae Inc., paid less than $100 million for TrueX,…

RTB House Wins Three Stevie Awards in 2020 International Business Awards Including Most Innovative Company of the Year

RTB House, a global company that provides state-of-the-art marketing technologies, announced the company won three Stevie Awards from the 2020 International Business Awards, highlighting RTB House’s growing global presence in over 30 locations worldwide. Marketing/Public Relations Solution - Gold Award RTB House AI full-funnel marketing solutions: deep learning-based technology fuels the sales funnel Most Innovative Company of the Year - Up to 2,500 Employees - Silver Award RTB House…

OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer

Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company's financial strategy, accounting, business intelligence and revenue performance teams. Liao comes to OpenX from Amobee, where he served as CFO for over three years. Liao has also held CFO positions at Turn and iSocket, as well as several senior roles at Yahoo! including VP of Business Operations and VP of Operations Finance for the Yahoo! Americas…

Infogroup Taps Former IRI Executive and Ad-Tech Expert Robert Konkos as Vice President of Enterprise Division

Former media buyer and innovator to build and grow Infogroup's agency solutions Infogroup, a leading provider of data and data-driven intelligence solutions, has hired ad-tech innovator Robert Konkos to expand its agency services market footprint, the company announced today. Having driven growth throughout his career by transforming media planning, buying and activation for CPG, Agency, Ad-tech and Publisher verticals, Konkos is tasked with creating innovative solutions and forging deep in-market connections for…

Big Data Ad-Tech Powers The Inc. 5000

At the End of the Decade, Startups Like Strategus Are Poised for the "Soaring '20s" With hundreds of data-driven technology companies dominating the Inc. 5000, few industries have seen as much growth and change over the last decade as advertising, marketing and media. Ad-tech startups like Denver's Strategus, which made the prestigious lnc. 5000 list of fastest-growing private companies for the second year in a row, are redefining the relationship and relevancy between brand advertising and consumers. Though Inc. 5000…

Mobile Marketing Company Madup Secures 13.4 Billion KRW Investment

Growth and Expansion of the Mobile Ad Market Are Expected Madup, an ad-tech based mobile marketing company, announced that it has secured Series B funding of total 13.4 billion KRW. A total of 5 venture capitals - Praxis Capital (a private equity fund partner), Stonebridge Ventures, ID ventures, MG investment, and Seoul Investment Partners - have funded this Series B investment. The significance of Stone Bridge Venture's decision to continue its investment after its Series A funding demonstrates Madup's growth…

Leading Ad-Tech Platform, AdLoop, Launches AdLink to Enhance Geo-Targeting in Advertising Industry

Tracking Platform Offers Smarter, More Efficient Tool for Advertisers in Ad-Tech and Cannabis Ecosystems to Commit to Brand Safety AdLoop, a leading advertising technology platform servicing both enterprise companies and consumer brands, today announced the launch of AdLink, a new tool that allows advertisers the ability to effectively target consumers for digital consumption. Coming off the heels of cannabis legalization in Canada, as well as in various parts of the United States, AdLink enables brands in both countries…

Cybersecurity Company CHEQ Raises $5 Million to Replace Ad-Verification Tech with Fully Autonomous Brand-Safety System

CHEQ is a Global Cybersecurity Company and a Pioneer of Autonomous Brand Safety, Protecting the Digital Ad Spend for the World's Leading Brands Cybersecurity company CHEQ announced the closing of $5M in Series A funding, which will help it enable digital advertisers to publish ads in a brand-safe environment and prevent ad fraud. CHEQ’s Autonomous Brand Safety solution uses military-grade AI and Natural Language Processing (NLP) to rapidly analyze content and users so that brands can prevent in real time having their ads…

Latest Martech Company for Social Media, Skorr is Now GDPR-Compliant

With Data Privacy a Priority, Skorr Redefines Social Media Influence Measurement, Empowers Individuals to Be More Effective On-Line As General Data Protection Regulation (GDPR) Compliance comes into effect across Europe this week, individuals active on social media are turning to Skorr for a safe, effective way to build and manage their online presence. Launched this month, Skorr gives users control of their digital presence by measuring, monitoring and verifying behavior to help them safely navigate social media channels…

Mapp Digital Reaps Benefit of Combining the World of Ad-Tech and Online Customer Acquisition

Mapp Digital Reports Record Q1 in New Customer Growth Pegged on the Company's Best-In-Class Marketing Software Cloud Makes Significant Strides in the Industry That Increased Customer Sales by 51% Mapp Digital, a global marketing software technology provider, has announced significant growth in its sales for Q1 of 2018 – up by 51% from the previous year's quarter. The success factor -- the capability Mapp offers to customers by consistently answering the question of how to combine the world of ad-tech and online customer…

Retargeting Ad Company Zigglio Wins Facebook’s 2017 Accelerator Program

Zigglio's Offering of Inbound Caller Retargeting for Phone Call-Driven Businesses Wins Facebook's Accelerator Program Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, is Facebook’s 2017 Accelerator Program winner. After an expansive worldwide search to find and nurture the most innovative ad-tech companies on its platform, Facebook chose Zigglio as one of three companies in September for their “Growth Track” program of the H2 2017 class. The selection…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Comscore, AcuityAds, Adzymic, iHeartMedia and Adwerx. Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are…

Adzymic Expands Into Thailand, Hong Kong and Japan, Targets USD17.5 Billion Ad Market

Names official partners Maadtech Global in Thailand and Hong Kong; Spikebrand in Thailand and Atlas Associates in Japan Adzymic, a Singapore-based ad-tech company, has expanded to Thailand, Hong Kong and Japan with official local partnerships, bringing its full suite of dynamic creative solutions to advertisers in these markets. Adzymic has named Spikebrand its partner for Thailand, Maadtech Global for both Thailand and Hong Kong, while Atlas Associates is the Japan partner. Digital advertising spend in the three countries…

Techstart Ventures Backs In-Game Ad Platform Adinmo in $500k Seed Funding Round

AdInMo appoints ex-deltaDNA co-founder Chris Wright as Chief Technology Officer AdInMo, the programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, a leading investor in start-ups across Scotland and Northern Ireland, whose previous investments include games services and liveops company ChilliConnect, which was acquired by Unity Technologies in 2019. Edinburgh-based AdInMo brings together the power of advertising with the reach and audience of video gaming. Its platform…

Mintegral Launches In-App Header Bidding Technology

Mintegral, a programmatic interactive advertising platform, has officially announced that it now supports in-app header bidding, making it the first Chinese ad-tech company to support this technology. Thanks to this new technology, mobile app publishers will have a better way to find the best buyer for each impression and increase their ad revenues. Mintegral Launches In-App Header Bidding Technology Header bidding is an advanced programmatic bidding technology that provides multiple…

Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor Program

Privacy-Preserving Brave Ads Now Available on Brave Android Browser, Rewarding Users With BAT Two months after launching the first advertising platform built on privacy for its desktop users, Brave is making it available on its Android app. Users who consent to viewing privacy-preserving ads are rewarded with 70% of the ad revenue share in Basic Attention Tokens (BAT). Brave Ads: Opt-In, Private, and Relevant When a user opts into Brave Rewards (click on the triangle at the right of the URL bar in the Brave browser…

Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better

When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no shame in admitting it—even if you’re a marketer who eats, sleeps, and breathes advertising in your day job. In fact, Pressboard recently conducted a survey that found that advertisers, of all people, are just as averse to ads as anyone else. 98% stream ad-free content on platforms like Netflix or Prime Video, for example, and 79% own a DVR they use to skip commercials. We might just be the only industry that…

Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution

NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity EdgeTM datasets to use within its mobile app targeting solution, ensuring that clients’ ads are more accurately delivered both in the United States and abroad. With more than 1.4 billion unique profiles of smartphone…

Persona.ly Joins Adjust’s Coalition Against Ad Fraud

Persona.ly, Global Leader in Mobile Ad Tech, Joins Adjust's Coalition Against Ad Fraud (CAFF), Will Continue to Combat Against Ad Fraud and Aid in Their Prevention and Detection.    Leading global mobile user acquisition and monetization firm, Persona.ly announced earlier this month its acceptance to Adjust's Coalition Against Ad Fraud (CAAF). Persona.ly's focus on developing proprietary fraud prevention technology in-house helped position it as a proficient combatant in the fight against fraudsters that can help set the…