Audience Town Enhances Real Estate Advertising Platform

New Self-Service Features Enable Efficiency and Improved Audience Performance Audience Town, the advertising platform for real estate, moving and home, announced today a comprehensive update of its core product that will allow real estate advertisers to plan, build and buy digital advertising campaigns across channels while reaching audiences who are searching for real estate or in the process of changing homes. The product update, which Audience Town will begin upgrading current customers to in the coming months, features…

Skillz to Acquire Aarki to Form First Integrated Esports Advertising Platform

Skillz , the leading mobile games platform bringing fair and fun competition to players worldwide, announced it has entered into an agreement to acquire Aarki, a leading technology-driven marketing platform. The highly complementary acquisition will broaden Skillz’s footprint across the rapidly expanding mobile gaming industry by combining its competitive platform with Aarki’s advanced advertising capabilities. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities…

VidCrunch Secures $2.5 MM in Growth Capital from Silicon Valley Bank (SVB) To Enhance Its Content Advertising Platform And To Fuel European…

VidCrunch, a leading web and app video content-based monetization provider and a Google MCM Partner, announced that it secured a multi-million-dollar financing facility from Silicon Valley Bank (SVB), the bank of the world's most innovative companies and their investors, to expand the company's global sales team, enhance its engineering resources, and continue its ongoing investments in product development, content curation and creation for its publisher portfolio. The investment provides additional layer in the company…

Smartly.io Acquires Viralspace.ai, Bringing AI-Powered Creative Insights to Social Media Advertising Platform

Continuing its strong growth trajectory, Smartly.io’s acquisition advances its creative optimization capabilities with AI Smartly.io today announced it has acquired Viralspace.ai, a fast-growing startup in artificial intelligence-driven creative optimization for digital advertising. Combining their advanced AI and machine learning creative capabilities with Smartly.io’s digital advertising automation platform, brands can now make more data-driven decisions about their ad creatives with an unmatched level of bespoke…

Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers…

Adtomic Gives Amazon Sellers Full Control with Sophisticated, New Optimization Technology - Helping Sellers Maximize Their ROI - Easily and Efficiently Cementing its position as the leading all-in-one software and analytics solution for Amazon sellers, Helium 10 today unveils Adtomic, an industry-defining solution for Amazon PPC advertising management. Marketing Technology News: Wipro Achieves Google Cloud Partner Specialization in Application Development Helium 10 Chief Revenue Officer, Ryan Iyengar, explains: "We've…

Bell and Xandr Join Forces to Create Canada’s First Self-Serve Advertising Platform for TV and Digital

Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero “Xandr champions a collaborative approach to creating open platform solutions in scaled, premium marketplaces around the world. We’re thrilled to work with Bell…

Digital Remedy’s Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award

Flip Named Best New TV/Streaming Ad Sales Program/Product for Its Full-Funnel Attribution Tracking & Automated Campaign Optimization Digital Remedy, a leader in data-powered technology and services for marketers, today announced its Flip platform, has been named the Best New TV/Streaming Ad Sales Program or Product in the 2021 Digiday Video & TV Awards. The platform is a revolutionary OTT platform that delivers full-funnel attribution by connecting ad views to measurable results in order to provide transparent ROI…

Adverty Announces Collaboration With Oracle Moat to Enhance Measurement Across Its in-Game Advertising Platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Adverty’s mission is to deliver seamless advertising which connects brands and audiences…

Jun Group Launches Self-Service Advertising Platform for SMBs

Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses called Business+. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive user interface.…

tvScientific Launches Connected TV Performance Advertising Platform

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for businesses of all sizes that value performance media. CTV represents the fastest growing segment of a $72 billion TV advertising market, which is dominated by roughly 300 national advertisers. tvScientific aims to eliminate the high barriers of entry around TV advertising by making it accessible…

Advertising Platform AUDIENCEX Experiences 78% YoY Revenue Increase in Q1 2021

Team Expansion, Revenue and Acquisitions Underscore Ongoing Growth AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, experienced 78% year-over-year revenue growth in the first quarter of 2021, positioning the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth, product development and ongoing M&A following their recent acquisition of Bigbuzz Marketing Group. First-quarter numbers…

Monaker Group Partnership Acquires Award Winning Digital TV Technology Provider; Plans to Accelerate Global Expansion of HotPlay Advertising…

Monaker Group, Inc. , a technology solutions company, announced that Reinhart Interactive TV, a Monaker-funded strategic partnership, has acquired a leading and award winning Interactive TV supplier, founded in 2001 by former employees of Philips Media. One of the key drivers behind Monaker’s entry into the Digital TV space, is the planned integration of HotPlay’s advertising platform with the TV and broadcaster eco-systems. With this acquisition, Reinhart Interactive TV combined with HotPlay’s offering becomes an…

Mediaocean Accelerates Product Transformation Into Omnichannel Advertising Platform

Industry Standard Software Unifies Media Management, Media Finance and Media Intelligence with Omnichannel Data Warehouse Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company will accelerate the consolidation of all its…

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies

New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data Leading video ad platform Unruly announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand’s digital assets from scratch to the optimization of existing assets to help drive better…

Ideoclick Extends Strategic Ecommerce Expertise Beyond Amazon to Include Leading Advertising Platforms Instacart, Walmart and Target

Single vendor solution now supports Amazon, Instacart, Walmart and Target for cohesive cross-platform online advertising strategies Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announced its strategic e-commerce expertise now extends beyond Amazon to include leading advertising platforms Instacart, Walmart and Target. The move will provide Ideoclick's customers with a single vendor advertising management solution and comprehensive, API-driven-view of digital performance across…

Outbrain Named Native Advertising Platform/Network of the Year at the Native Advertising Institute 2021 Awards

Outbrain won Gold for the company’s innovative technology and new product offerings Outbrain, the world’s leading discovery and native advertising feed for the open web, has been selected by the Native Advertising Institute as the Gold winner of the Native Advertising Platform/Network of the Year. David Kostman, Co-Founder and Co-CEO of Outbrain, commented on the achievement: “We’re very excited to have won the award for the Native Advertising Platform/Network of the Year. The events of 2020 have shown that independent…

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform Across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021 Cadent, the advanced TV platform company, announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global, one of the world's leading converged video, broadband and communications companies. Cadent has now expanded its automated addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow…

TRONADZ Announces the World’s First Decentralized Advertising Platform

The advertising industry is a multi-billion global business that connects consumers and content creators. The industry creates and manages the link between consumers, products, companies, and translates contents into effective campaigns. In a bid to give more to advertisers and content creators, the team behind TRONADZ is happy to announce to members of the public that it has launched its advert platform to enable content developers to place their ads with ease and be rewarded. Marketing Technology News: Comviva and…

AudioGO Self-serve Audio Advertising Platform Now Features In-app Banner Design Using Canva

AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest-growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform during campaign setup, enabling anyone to complement their audio ad campaigns with professional-looking banner ads. In addition, if an advertiser does not have an audio ad, AudioGO will create one for them in under a day. The new Canva integration comes on the…

ads4change, First Digital Advertising Platform for Social Enterprises and Non-Profits, Announces Official Launch

With More than $20M Committed in Digital Ads, ads4change Offers Affordable Access to the World’s Top Websites; Helps Cause-Related Organizations Change the World ads4change, the first cause-related digital advertising platform, announced its official launch. Offering access to ad space on the world’s top websites, the company helps social organizations harness the power of digital advertising to broaden their reach and help deliver on their long-term missions of driving change across the world. Created by Mark Levin, chief…