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4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report "The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019," published today. For the evaluation, the 13 most significant providers in the category were assessed by Forrester across 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building,…

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet's Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in…

Digicel Ceases All Paid Advertising On Facebook Platforms In Anti-Hate Speech Stand

Digicel will cease all paid advertising activities on Facebook platforms globally for the month of July, it was announced today, as the company takes a stand against hate speech online. The move is in solidarity with a number of leading global brands who have moved to send a strong message to Facebook that enough is enough and force it into affirmative action instead of idly standing by as its platforms are used to spark and spread negative, damaging and violent messaging. Marketing Technology News: iconectiv Appoints…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Out of Home Advertising Industry Lends Platforms to Amplify Ad Council’s COVID-19 Messaging to the Public

OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), have convened Out of Home (OOH) industry leaders, including Clear Channel Outdoor, Out of Home Advertising Association of America (OAAA) and Circle Graphics, to bring critical coronavirus safety messaging to…

Anzu.io Partners With Forensiq to Bring Advanced Fraud Protection to In-Game Advertising Across Platforms

In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Ad fraud continues to be a major concern for digital advertising as a whole, with a reported risk of a loss amounting to $23 billion globally. In-game advertising…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

P&G’s Marc Pritchard and Brand Leaders from Taco Bell and LEGO Take on the Future of Advertising, Platforms and Purpose at Wake up with…

“Advertising will not exist in the future” Mark Pritchard, Chief Brand Officer, P&G  “Purpose isn't just about interesting ads that have a point of view” Julia Goldin, Global Chief Marketing Officer, LEGO “Great value has purpose” Marisa Thalberg, Global Chief Brand Officer, Taco Bell The Economist Group (TEG) has returned to the Cannes Lions International Festival of Creativity with a programme of engaging debate and discussion led by The Economist journalists. In its third daily Wake Up With The Economist At…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

NOM Launches Industry-First Brand Genome for YouTube Advertising

Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity. The ad industry has long pursued a…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Comscore, AcuityAds, Adzymic, iHeartMedia and Adwerx. Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

VIOOH and TPS Engage Announce Global Partnership to Enable Performance Driven, Self-Service Advertising on JCDecaux Inventory

In a move to unify and offer transparency in the world of Digital Out of Home (DOOH), VIOOH, a leading global marketplace and TPS Engage, the performance driven self-service DOOH Demand Side Platform, have announced a strategic partnership.  The collaboration will make VIOOH’s inventory which includes exclusive access to JCDecaux’s digital inventory globally, bookable through the TPS Engage platform, allowing advertisers to plan contextual campaigns and buy standardized hourly media slots on thousands of screens in…

Mediaocean Scales Omnichannel Advertising Platform Using Gotransverse Billing

Gotransverse Cloud Billing Solution Scales to Handle Billions in Media Spend Faster than Ever Across Complex, Multichannel Media Contracts Gotransverse, the leading provider of enterprise order-to-cash solutions, has been engaged by Mediaocean, the modern system of record for omnichannel advertising, to improve the speed and accuracy of media transactions. By standardizing on Gotransverse, Mediaocean is able to scale processing and rating of billions in yearly advertising spend with tight CRM, CPQ, and ERP integration to…

Mood Media Appoints Seasoned Digital-Out-of-Home (DOOH) Media Industry Veteran, Paul Jankauskas, to Lead Mood Content Platforms

Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content development and out-of-home (OOH) sectors, Jankauskas is now responsible for growing Mood Media’s ad sales network, further building out Mood’s world-class sales organization and expanding our retail…

Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category

Metadata.io, the autonomous demand generation platform, announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Broadbean Technology, Vistar Media, Anzu.io, and Integral Ad Science. Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by…

Jean-Paul “JP” Colaco Joins WarnerMedia as Head of Advertising Sales

WarnerMedia announced Jean-Paul "JP" Colaco as the head of Advertising Sales. With a dynamic history spanning advertising, technology and media, Colaco will lead the Advertising Sales organization at a time when the market is evolving rapidly. He will oversee a team of talented leaders focused on continuing to monetize the very important linear ad inventory driven by the well-positioned WarnerMedia linear networks and the vast existing digital products. In addition, Colaco will further build out advanced ad solutions,…