Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

TCG Process Advances Its Enterprise Process Automation Strategy With Latest Product Release

With its newest product release, DocProStar 2021, TCG Process brings the first platform built off BPMN standards to the expanding intelligent automation and document processing market. The release further expands on the platform's considerable strength and experience in IDP (intelligent document processing) and enhances its process automation capabilities. New and enhanced features are available in all three pillars of the platform, Capture, Understand and Automate, resulting in true enterprise process automation. With…

AutomationEdge Launches Industry’s First “Pay As You Use” RPA For Wider Automation Usage Across The Enterprises

AutomationEdge, the leading enterprise grade Robotic Process Automation (RPA) and IT Automation software provider today announced the launch of a Pay as you use  RPA as Service (RPAaaS) for general availability. Hosted on Amazon AWS cloud, AutomationEdge's RPAaaS encourages developers across small and large enterprises to pilot automating processes without the need for additional server infrastructure or the purchase of operating system licenses. All Charges are based on actual usage AutomationEdge's RPAaaS pricing…

Nucleus Research’s 2021 Marketing Automation Value Matrix Highlights Vendors Meeting New Consumer Demands

Demand for cloud-based marketing automation solutions continues to grow as consumers seek out personalized customer experiences no matter the marketing channel they’re on. With a focus on achieving true end-to-end customer experience, vendors have expanded customer visibility through customer data platforms and integrations, according to Nucleus Research’s 2021 Marketing Automation Value Matrix. Marketing Technology News: Entravision Communications Corporation Expands Global Digital Footprint Through Acquisition Of……

Marketing Technology Highlights of The Week: Featuring ON24, Teradata, Simon Data, Salesforce and more!

Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics? Catch more in this weekly MarTech Series highlight:  ______ MarTech Quote-of-the-Week! Every marketer is hyper-focused on creating a great customer experience. But without the right tools, it can be challenging to thoroughly track customer engagement throughout the entire lifecycle. For…

RegEd Reaches 3 Million Submissions Reviewed On Its Enterprise Advertising Review Solution

Adoption by scores of financial services firms, including 7 of the top 10, fueled exponential growth in volume over the last two years RegEd, the leading provider of RegTech solutions to the financial services industry, today announced that Enterprise Advertising Review, an advanced technology solution that automates the advertising compliance review process, has processed more than 3 million submissions to date. Regulators such as the SEC and FINRA are highly focused on marketing, advertising, and customer…

RainFocus Listed As A Representative Vendor In Gartner’s Market Guide For Event Technology Platforms

RainFocus, the leading event marketing and management platform, today announced that it has been identified as a Representative Vendor in the Gartner "Market Guide for Event Technology Platforms" report. Marketing Technology News: Questex’s Fierce Pharma Celebrates the Frontline Innovators and Influential Leaders In Pharma… RainFocus has worked alongside clients to deliver virtual event experiences to over 3.9M attendees from over 160 countries. The market report explains, “The rise in virtual events drove…

Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe

The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built to properly handle the nuances of long-form video,…

DRUID AI and Ubiquity Technology Have Just Consolidated A Strategic Partnership For The EMEA and North America regions

DRUID, a worldwide leader in conversational AI technology for enterprise's productivity and Ubiquity Technology, an Intelligent Process Automation specialist, are pleased to announce they have initiated a strategic partnership focused on next-generation Hyperautomation capabilities that strengthen the value of automation to help expedite the business processes in a highly efficient way across all different kinds of organizations. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance…

Black Knight to Acquire Top of Mind Networks, Adding AI-Driven Marketing Automation to Integrated Mortgage Technology Ecosystem

Black Knight, Inc. , an award-winning software, data and analytics provider to the mortgage and consumer loan, real estate and capital markets verticals, announced it has entered into a definitive agreement to purchase Top of Mind Networks (Top of Mind), developer of Surefire, a leading customer relationship management (CRM) and marketing automation system for the mortgage industry, for approximately $250 million in cash. Top of Mind was previously majority owned by Primus Capital, with significant minority…

Comcast Technology Solutions and PremiumMedia360 Integration Enables Advertisers to Automate TV Data Management Throughout the Media…

Integration Between Comcast Technology Solutions (CTS) and PremiumMedia360 (PM360) lets advertisers easily exchange data, auto-schedule information transfers, and reconcile discrepancies--from purchase order to invoice. Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and PremiumMedia360, the leading company in TV advertising data automation, today announced a new strategic relationship. The integration with the…

Marketing Technology Highlights of The Week: 24th May Featuring Bambuser, mParticle, Informatica, ZoomInfo and more!

The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan effective marketing cadences?  Catch more in this MarTech weekly highlight: ______ MarTech Quote-of-the-Week! The best marketers understand that marketing is in everything – in sales, HR, customer service, and even tech and legal. You need to make sure that the whole company is on the same page. You can’t have different messaging. -Philip…

Back At You Announces Automated Listing Video Technology For Real Estate Professionals

Back At You, the leader in the real estate software space for social media and back-office solutions, announces the release of their Automated Listing Video technology. This new feature aims at maximizing a real estate professional’s listing exposure with automated property videos to share online. Integrated seamlessly within Back At You’s Social BAY, the new Automated Listing Video feature allows agents to create aesthetically pleasing, cohesive, and effective marketing videos without the knowledge of being a…

Alteryx Introduces Innovations in Analytics Automation, Data Science and Cloud Analytics at Global Inspire Conference

Alteryx, Inc.  the Analytics Automation company, announces a series of new innovations in analytics and data science automation, analytics in the cloud, machine learning (ML) and artificial intelligence (AI) during the company's Virtual Global Inspire conference. As digital transformation accelerates the need for analytics, data science and process automation, the innovations debuted today further reinforce Alteryx's commitment to enabling millions of people globally to upskill quickly and generate breakthrough outcomes from…

PDF.co Has Released Activities Plugin for Automation Anywhere Platform

The PDF.co team created a new integration for effective data extraction and data transformation. It is a secure and scalable PDF.co Plugin for the Automation Anywhere platform. This improvement is a new step in data extraction and transformation. That is how PDF.co can claim its name as business automation experts. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns Automation…

Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform

Financing brings valuation to over $9 billion, comes only six months after its Series C Klaviyo, a leading customer data and marketing automation platform, today announced that it has raised a $320 million Series D round of funding. The round was led by new investor Sands Capital. Other new investors include Counterpoint Global (Morgan Stanley), Whale Rock Capital Management, ClearBridge Investments, Lone Pine Capital, Owl Rock Capital, Glynn Capital, and Keith Block (former co-CEO of Salesforce), with participation…

Smartly.io Acquires Viralspace.ai, Bringing AI-Powered Creative Insights to Social Media Advertising Platform

Continuing its strong growth trajectory, Smartly.io’s acquisition advances its creative optimization capabilities with AI Smartly.io today announced it has acquired Viralspace.ai, a fast-growing startup in artificial intelligence-driven creative optimization for digital advertising. Combining their advanced AI and machine learning creative capabilities with Smartly.io’s digital advertising automation platform, brands can now make more data-driven decisions about their ad creatives with an unmatched level of bespoke…

Small and Medium Businesses Turn to Automation, Digitization and Security to Emerge Stronger From Pandemic, Says New Xerox Survey

64 percent of SMBs optimistic about post-pandemic success One year after the pandemic hit many small and medium-sized businesses hard, a new global survey shows 80 percent of these companies consider the ability to automate tasks and processes key to surviving the COVID-19 pandemic. 85 percent were more reliant than ever before on communication technologies, remote IT support, and security hardware and software. Marketing Technology News: MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes…

Globaledit Introduces Creative Workflow Features Focused on Automation

Customers can now integrate their entire technical stack to create workflow automation recipes saving time and money on their creative workflow. Globaledit, the leader in Creative Workflow Management solutions, is disrupting how creative teams produce and distribute content. In 2020, Globaledit launched its cloud based Digital Asset Management platform and took big steps into solving Project Management for Creatives and Marketers focused on producing visual Assets. Marketing Technology News: MarTech Interview with Lee…

CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “By leveraging the CommScope MDC Manifest Manipulation capabilities, we are able to enhance our subscribers’ experience and increase the value of our ad inventory.…