Who does not like a recommendation when it comes to a purchase decision? And if that comes from a trusted source, it does help to sweeten the buy. At the core, Affiliate Marketing is the e-commerce version of product promotion through an online influencer/marketer and has helped many a brand to connect with audiences, who they would otherwise not reach. In the context of the brand’s digital strategy, the impact of affiliate marketing has led to a flourishing e-commerce sector especially in the Asia Pacific region – which…

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing's Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering will allow the team at Purple to focus on the company's rapid growth opportunity, while experts at Rakuten Marketing help develop Purple's affiliate marketing program to best meet…

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

There are a lot of different ways to make money nowadays. On top of working everyday jobs, people are investing in the stock market. People are gambling. People are using survey sites. All of these methods can make people a fair amount of cash on the side of their normal jobs, but there are better ways to do it. We aren’t saying our method is the only one out there, but there are certainly a lot of worse ways to go about it. We’re talking about Affiliate Marketing, and chances are you’ve never heard of this before.…

Rakuten Marketing announced a new affiliate marketing relationship with Monster, a leader in connecting the right people to the right jobs, to help enhance Monster’s e-commerce reach and visibility. With a combined interest in providing a positive user experience, Monster’s work with Rakuten Marketing will help recruiters connect with the right candidates. Working together, Monster and Rakuten will develop a comprehensive online strategy to diversify publisher partners, allowing recruiters and human resources…

Key Findings Show That Google Has Lost Ground to Amazon for Product Search, Growing 54 Percent in Sponsored Product Views Since Last Year, and That the Top 10 YOUTUBE Influencer Channels Drove 21 Percent of Amazon's Influencer Conversions Jumpshot, the only company that unlocks walled garden data, released the Retail's Emerging Toolbox: Sponsored Search, Affiliate Marketing and Influencers Report, which finds that affiliate marketing sites, influencer marketing and on-site product search have all grown rapidly during the…

This New Agency Will Execute Content Marketing Strategy for Startups and Brands Utilizing a Data-Driven Strategy Aragon Advertising announced the launch of its new affiliate marketing management agency Vibrant Performance. Led by CEO Todd Stearn, Vibrant Performance—with a focus primarily in the fin-tech space—will provide mobile app affiliate management and affiliate program management to its brand partners using innovative solutions and a data-driven strategy with the aim of increasing a brand's scale while maintaining…

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. The reality is that a properly managed affiliate program can drive 10-20% of online revenue and have one of the highest ROI’s of any online channel. Today, CMOs increasingly realize that affiliate marketing is an integral part of their arsenal and increasingly investing in…

TVPage's Launch of New Influencer Video Affiliate Marketing Platform, the New Features and Functionalities Will Be Debuted at Shoptalk 2018 TVPage, the leading provider of cloud-based interactive video ecommerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing. TVPage is demoing Influencer Video Affiliate Marketing at Shoptalk 2018.…

Affiliate marketing should be part of every online business’s suite of digital products, and for good reason. In fact, the affiliate marketing industry is estimated to grow to 6.8 billion dollars by 2020. VigLink conducted a survey of 500 publishers and 100 merchants that currently use an affiliate marketing program. The survey also explored the current industry sentiment, and expectations for the future. The results showcase the high performance of affiliate service, and how publishers and merchants plan to increase their…

The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take full advantage of the opportunity and return on investment that an affiliate program is capable of producing, they need to understand and recognize certain aspects…

With a Total of Four Award Wins Throughout the Night, Rakuten Marketing's Agile and Innovative Global Network Was on Full Display Rakuten Marketing announced that they have been named "Best Affiliate Network" at this year's International Performance Marketing Awards (IPMAs). The award cited Rakuten Marketing's strategic global focus and reach, along with double-digit growth in the U.K. and an accelerating international footprint as reasons why Rakuten Marketing is "one of the most sought-after marketing platforms around."…

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. “It is thrilling that our affiliate network continues to be recognized for its dedication to technology innovation and strategic services, that together empower advertisers and publishers to thrive in their business” Every Fall, mThink conducts the biggest research…

Maritz Chief Behavioral Officer, Charlotte Blank, Keynoting Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced DealMaker 2018, its annual affiliate marketing event shaping the future of digital marketing and advertising. Taking place on 27-28 June in Brooklyn, NY, this year's conference will host 1000+ performance marketing leaders participating in a two-day event dedicated to business education and strategy, advertiser and publisher…

Innovation, Performance, and Strategy of Rakuten Marketing Affiliate Network Cited as Superior Qualities by Advertisers, Publishers, and Agencies  Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced that its affiliate network has been named the world's top affiliate network for providing superior strategy and technology to brands and publishers. This is the seventh consecutive year it has received the honor based on a survey of more than…

SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales; agencies to bundle advertising services with current offerings; and affiliates to expand revenue streams. Traffic Jet is designed to fully automate traffic acquisition and get instant access to hundreds of premium traffic sources, including Google Search & Display, Microsoft Advertising, Facebook,…

YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. If you don't have a YouTube channel for your brand, you must get one. The best part about YouTube is that you can utilize your brand channel to sign into various google accounts. In this way, a YouTube channel will streamline the work process in teams. Additionally, YouTube has a tremendous viewership. You just need to leverage it in the correct way to reach various audience segments. You need to plan a…

Market-Leading Ascend Affiliate Cloud Platform Integration Makes Onsite AI-Personalization Effortless for Growth Marketers Pepperjam, a leading affiliate marketing technology and services provider, announced an integrated partnership with RevLifter to bring turnkey AI-personalization to the affiliate channel on a performance-based payment model. The real-time personalization technology provider joins the company’s partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth…

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. With marketers planning to invest more in…

Dovetale Is Launching a New App on Shopify App Store to Help Brands and Agencies Work With Influencers Without Investing Thousands in Software Dovetale, Inc. announced that it has launched an integration and application for Shopify merchants hosting on the platform. These new features will help marketers explore influencer marketing more systematically as they continue to diversify their advertising spend. Track affiliate coupon codes, refunds, total orders and monitor sales for each influencer…