NetWise Launches Industry-Leading B2B Audience Data Platform

Enables B2B marketers to target campaigns across every platform in every channelB2B marketers now have an easier time reaching just the right audiences. That’s thanks to the launch of the NetWise Audience Platform, which NetWise announced today. Marketing Technology News:MarTech Interview With Jason Wulfsohn, Co-Founder and COO of AUDIENCEX The NetWise Audience Platform enables any marketing team, no matter how big or small, simple or sophisticated, to execute well-targeted marketing campaigns across every platform in…

Webbula Audience Data Now Available for Targeting Across Mobile, Audio, and Gaming Channels

New Channels Reached with Expanded Tru Optik Data Marketplace Partnership Webbula, The Data Solutions Experts, is now offering world-leading brands, agencies, media companies, and platforms access to Webbula’s industry-leading audience data across more streaming channels through Tru Optik’s new self-service data marketplace. Webbula’s audience data includes several strategic data segments, including Demographics, B2B, Automotive, Consumer Interests, Political, and Financial. Now, customers can more easily…

G/O Media Announces Launch of G/O Veritas, the Publisher’s Proprietary First-Party Audience Data Product

Today G/O Media, a leading digital publisher, announced the launch of its new audience data product, G/O Veritas. Veritas was developed with over fifteen years of proprietary audience insights from across G/O Media's portfolio of sites, and offers marketers a direct and engaging way to connect with their target audiences, while keeping user privacy at the forefront. With an audience-first approach to targeting, G/O Veritas allows G/O Media to serve audiences and advertisers relevant, engaging content while maintaining the…

Narrative Data Streaming Platform First to Offer Access to Webbula’s Comprehensive Audience Data Solution for Hashed Email Campaigns

Partnership Gives Narrative Data Streaming Platform Users Access to Webbula's Age, Gender, Device, and ID Mapping Data in Strategic Data Segments To better assist businesses in targeting individuals and increasing advertisement relevancy in their multichannel email campaigns, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Webbula,  the Data Solutions Experts, today announced that the Narrative Data Streaming Platform will be the first external data platform to offer access to the Webbula…

SpotX Expands Privacy-Compliant Audience Data Technology for CTV

Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting SpotX, the leading global video advertising platform, today announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection…

Narrative adds Invisibly’s Approved Audience Data to its Data Streaming Platform

Contributing to the creation of a new digital world where people realize the value of their own data, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, announced its partnership with Invisibly, an innovative centralized data advocate working to fortify the future of personal data. Invisibly's approved audience and individual data is now available on Narrative's Data Streaming Platform. Narrative's Data Streaming Platform connects data users to data originators directly, and gives them the…

Inuvo’s IntentKey Generates B2B Leads at Scale by Uncovering Niche Audience Data

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey AI technology expanded the customer base of a business-to-business electronic components company at scale, while also beating their customer acquisition (CPA) goal costs by 91%. Inuvo’s client, an electronic components company, had been focused on growing their company by focusing on their existing customer base and through product expansion. When their strategy…

Quadrant Partners With LiveRamp To Expand ANZ Audience Data

Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in high-quality mobile location-based data, has partnered with LiveRamp, the leading identity platform powering exceptional customer experiences, to bring its best-in-class audience data to the LiveRamp platform and its marketplace of data buyers across the Asia-Pacific. LiveRamp IdentityLink connects people, data, and devices…

Aarki Announces Integrations With Major Audience Data Management Platforms

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

NestReady Study Finds Lenders Not Using Audience Data, Cross-Channel Marketing Platforms as Much as They Could

NestReady, a technology firm that develops platforms to put lenders at the center of the homebuying process, released its 2019 Marketing Technology Report today. The report is based on a survey of the use of digital marketing technologies by mortgage lenders this year. Study from @NestReady finds lenders not using audience data and cross channel platforms to their advantage NestReady surveyed 500 of the largest mortgage lenders in the US about 350 different digital marketing platforms in 11 categories. The categories…

V12 Launches Digital Data Licensing to Provide Brands with Unlimited Access to Privacy-Compliant, High Quality Audience Data

 V12, a leading provider of customer acquisition solutions, announced the launch of its digital data licensing solution to provide brands with unlimited access to high quality, privacy compliant data assets. V12's data licensing is available with zero restrictions on data usage at flat fee pricing. Powered by AudienceLink, V12's digital data asset is a multi-verified data source built using high quality data products that deliver both depth and breadth covering consumer and business audiences. V12 houses 215+ million…

Tru Optik Announces Agreement with Oracle Data Cloud to Make Oracle Audience Data Available to OTT/CTV Advertisers

Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences. The OTT Data Marketplace is synced to Tru Optik's OTT…

ON24 Releases ‘Content Insights’ to Help Marketers Beat Audience Data Challenges

Powered by the ON24 Platform, the Latest Intelligence Empowers Marketers to Create the Most Valuable Content With CMOs saying that their number one data priority is gaining actionable insights,  ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced the launch of Content Insights to help marketers comprehensively understand how their content is performing. The announcement was made at the company's flagship Webinar World 2019 user…

Salesforce’s Journey Builder Gets Access to Audience Data from Google Analytics 360

Journey Builder Becomes Stronger; Will Receive Vast Amounts of Audience Information from Both Salesforce’s DMP & Google Analytics 360 Google had hinted last year that it intends to combine Google Analytics 360 with Salesforce’s Data Management Platform. That news was recently confirmed, and this integration is set to go live on 13 February 2019. Now, users of Journey Builder, a part of Salesforce’s Marketing Cloud can access customer data from both — Salesforce and Google. Marketers will now be able to improve…

Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the US Hispanic Market with More Than 25 Million Profiles

Hispanic Mobile Media Company Offers Decoupled and Deterministic Data on Hispanic Profiles Adsmovil, the leading mobile advertising company targeting US Hispanics with a direct relationship with 1,200+ Latin American, Spain and US Hispanic publishers, announces the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target US Hispanic audiences via decoupled data from their preferred DSPs at scale. The platform allows brands to customize US Hispanic audiences by…

Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences that video amasses on social media pose a highly rewarding opportunity for ‘social listening.'  More than 75% of all internet traffic today is video streaming, according to a recent CISCO report.  And all those video views provide brands with a treasure trove of consumer insights, through the data. This explains why more and more brands that understand data have jumped onto the online video bandwagon. But as…

Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency

Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and Beringea, announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data…

Publishers Clearing House Delivers 92% Audience Data Match Rate

Publishers Clearing House Achieves Industry Leading Consumer Engagement At Scale Across Owned Properties, Apps And Social Media; Delivers Higher Match Rate Compared to Facebook, LinkedIn, and Adobe Ad Cloud Publishers Clearing House (PCH) has announced a series of substantial growth and engagement milestones that showcase PCH’s engagement with consumers that equals and often surpasses well-known publishers and marketers. Read More: ABM Company Azalead is Now Jabmo Currently, PCH reaches more than 70% of all US…

Datonics’ Audience Data Now Available Through The Neustar Identity Data Management Platform

Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles. Datonics offers marketers 500+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and…

US Firms To Spend Over $10 Billion On Third-Party Audience Data In 2017, says report

Research from IAB Data Center of Excellence and Data & Marketing Association Shows Largest Share of Budgets for Third-Party Activation Solutions Going to Accuracy and Brand Safety The IAB Data Center of Excellence and the Data & Marketing Association (DMA) have released “The State of Data 2017,” a study showing that U.S. companies will have spent $10.05 billion on third-party audience data in 2017 for advertising and marketing efforts. However, slightly more – $10.13 billion – will have been spent on third-party…