New Financing Fuels Innovation in Company's Jeengage Data Driven Platform that Curates & Delivers Personalized Content to Every Subscriber Jeeng, the trusted audience engagement and monetization partner for publishers, today announced the company has secured $5 million in new financing from Mizrahi-Tefahot, Israel's third-largest bank. The new line of credit provides working capital to fuel expansion of the company's exclusive Jeengage AI platform that helps publishers curate and deliver the personalized experiences…

Latest platform updates focus on increasing viewership of retailers' shoppable live streams Bambuser announced the launch of several new features enabling retailers to increase the impact of their Live Video Shopping initiatives. The added capabilities are designed to drive awareness and audience growth while enhancing engagement and facilitating social sharing of interactive e-commerce experiences, before, during and after live events. Marketing Technology News: Comm100 Appoints Stijn Hendrikse and Kalle Radage to Board…

APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over 662,000 tickets. New Kids On The Block founding member Donnie Wahlberg had this to say about APPIX: “Night after night, APPIX's innovation and creativity…

New Best-in-Class Partnership Delivers Integrated Mobile App Experience for Presentation Sharing and Engagement DoubleDutch, the leading Live Engagement Marketing platform, announced the partnership with Glisser, an award-winning presentation software, integrated audience response system, and event analytics platform. Glisser integrates with the DoubleDutch Event App Platform to bring an audience participation solution that shares slides from presentations to personal devices instantly, then uses audience interaction to…

Beyond Email & Social, Emerging Channels Will Give Advertisers New Options to Grow Brand Awareness & Sales PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader adoption of new channels beyond email and social media, PowerInbox engagement experts will demonstrate how these…

Viafoura, a leading provider of engagement cloud solutions specifically built for news publishers and media companies –  announced the launch of Conversations. Building on their leading real-time commenting platform, Viafoura Conversations provides, a complete set of real-time tools and capabilities to help media companies and journalists connect with their audience directly on their site and mobile applications. “The audience experience, interactions and resulting first party data belong in the hands of the content…

AI-Driven Data Insights Enable Marketers to Scale Personalized 1-to-1 Marketing Campaigns Lattice Engines, the leading provider of AI-enabled ABM solutions, has joined the Marketo Accelerate partner ecosystem, the industry's first MarTech partner accelerator. The integration of these two platforms gives marketers a way to infuse campaigns with AI-driven data insights that enable them to engage the right audiences in real-time with personalized messages. "Lattice and Marketo share many enterprise customers that…

New Widen Video Portals and Video Management Support Faster Production and Higher-Quality Storytelling Widen, a leading digital asset management (DAM) software maker, has introduced an enhanced Video Management suite. The Widen Video Portal enable marketers to curate and share videos with colleagues and partners through a branded microsite optimized for online video presentation. The Video Management solution centralizes video collections, simplifies video delivery and publishing, and measures audience engagement. Read…

Marketers Can Now Target Digital Ads Based on Proprietary Offline Word-of-Mouth Advocacy Segments Opens Door to Unlock a Powerful New Social Channel Engagement Labs, the industry-leading data and analytics firm that specializes in offline and online social data and intelligence for brands and companies, has announced a new alliance with Dstillery, the leading custom audience solutions partner for agencies and brands. The partnership opens the way for marketers across a wide range of categories to better target…

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. Sergei Izrailev joins Yieldmo as Head of Analytics and Data Science, where he will lead development of the company’s audience and analytics products. Izrailev most recently led data science teams at Beeswax, Integral Ad Science and Collective, where he focused on architecture, development, and scaling of data science-based advertising technology products. Prior to advertising, Sergei was a…

Delivers an Audience-First Approach of Accurate, Highly-Qualified Prospects Social media is a top strategy for marketers to reach audiences, but it can be challenging to target the right professional users on social media platforms. Audience Extension Social combines Informa Engage's greatest asset – it's audience of 30 million professional decision makers – with social media, a platform where a marketer's audience spends a lot of time. Audience Extension Social can be added to a marketers existing program of banner…

Innovative Campaign Spans Twitter, Facebook, Instagram, Giphy and Snapchat, Producing Record-High Social Results With Over 44 Million Impressions in Only 5 Days An innovative, multi-platform social campaign from social and digital marketing agency GLOW helped the Westminster Kennel Club set records in attracting and engaging a millennial audience for its annual dog show. The social campaign for the 2018 show last month capped five years of expanded platform presence and successful, sustained growth among millennial dog…

Combined with Nielsen SVOD Content Ratings, Nielsen now delivers comprehensive streaming performance metrics across program, platform and streaming category Today, Nielsen, announced the launch of Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen's premier audience insights platform, NPOWER, that provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers…

Brands and agencies use Audience Kitchen to discover privacy-forward audiences and enhance ad targeting Ad Bacon, a digital ad optimization solutions company, announced today the public launch of Audience Kitchen, a new web-based tool that vastly improves the ability for advertisers to reach their target audiences on Facebook and Instagram in a privacy-forward way. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk With today's launch, the roughly…

Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting SpotX, the leading global video advertising platform, today announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection…

Companies can further scale digital engagement and drive personalized experiences across marketing and sales ON24 (NYSE: ONTF) today introduced a new enterprise solution to help companies enhance audience engagement and deliver actionable insights that seamlessly integrate with sales and marketing processes. Bringing together ON24 Live and On-Demand Captioning, ON24 Intelligence, and ON24 Connect, marketers can maximize performance of their digital programs and help drive more valued sales interactions,…

Enterprise business teams now have fine-grained security control and detailed engagement data for everything they publish online. Brandcast, the first no-code content platform for enterprise, is proud to release Personal Engagement Analytics, a new platform feature that raises the standard for creating, delivering, and tracking personalized digital experiences. With Brandcast, enterprise business teams now have fine-grained security control and detailed engagement data for everything they publish online. Marketing…

The addition of RSG Media adds content rights management, audience growth and advertising revenue optimization to Naviga’s digital solution set and further diversifies its global media portfolio Naviga Inc., a leading provider of software and services powering media-rich industries, today announced it has acquired RSG Media, a New York City headquartered media-tech supplier whose customers include industry-leading TV networks, studios, distributors, VOD & OTT services and brand licensors located in 170+ countries.…

We are proud to announce that Limpid has partnered with Pharoscode and Plexpeer. We are continually looking for better ways to bridge the gap between your brand and your audience, and we believe these partnerships will further improve our services. We are committed to delivering what every company needs: engagement and increased sales. Limpid marketing platform enables brands to reach and engage their most valuable audiences. Jitesh Bisht, CEO of Limpid, said: “The Limpid user base has increased by over…