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NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

InMoment Announces Distinct Employee Experience (EX) Cloud, Bringing First-time Intelligence, Comprehensive Solution to this Critical…

EX Cloud Key Element in Inmoment’s New Experience Intelligence (XI) Platform InMoment, the leading provider of Experience Intelligence (XI), announced the Employee Experience (EX) Cloud, a key element of the company’s pioneering Experience Intelligence (XI) Platform, which also launched. The introduction of a distinct environment to address employee experience is an extension of InMoment’s 10+ years of expertise in the discipline and gives HR professionals powerful new tools to understand employee perception, including…

Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to connect with companies, like email, SMS, and social media. However, the world as we know it has changed drastically over the years. 87% of consumers today say that they wish organizations would work harder at delivering consistent customer experience across channels. Another 35%…

AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference

Industry leaders discuss the campaign that leveraged AdDaptive's B2B advertising technology to provide superior targeting amid industry changes AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs,…

AUDIENCEX Named #40 Fastest-Growing Private Company in California from The Inc. 5000 Series

Largest independent trading desk grew 441% in last 2 years AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, was named the 40th fastest growing private company in California by Inc. magazine. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within California’s most dynamic segment—its independent small businesses. Marketing Technology News: Axiomatics Presents Data Security Trends Emerging in 2020 AUDIENCEX is…

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

ENGINE and Clickagy Partner to Deliver High Performing Target Audiences

“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently…

Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences

Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today's launch of Rakuten Advertising. "Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today's competitive consumer…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, PMG is doing more to consolidate data from disparate channels, giving customers one source of truth and the tools necessary to run better ad campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry,  announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli, giving…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, Pmg Is Doing More to Consolidate Data From Disparate Channels, Giving Customers One Source of Truth and the Tools Necessary to Run Better Ad Campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, today announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli,…

Quintesse Launches Advanced Contextual Intelligence Platform to Meet Market Demand For Pro-Privacy Targeting Solutions

Rooted in Proven, Patented Contextual Technology Adopted by Some of the World’s Greatest Brands, Quintesse Advances Brand Safety, Suitability and Contextual Targeting for Brands, Agencies, and Publishers With 13 patents from 20 years of contextual technology development, Quintesse has launched as an advanced contextual intelligence platform to meet the accelerating market demand for pro-privacy targeting solutions. As a new business from Vibrant Media, Quintesse provides brands and agencies complete transparency into the…

Click Intelligence Launches SEO Scholarship Program

Click Intelligence, an expert white label digital marketing agency based in London, Cheltenham and the States, is opening their doors this year for the first time to one lucky US based student. With clients across the globe, Click Intelligence takes digital marketing to a whole new level and is looking for a passionate, eager student to join their team on a two-week-long internship. Promising financial help to help them take their career to new heights, the student will gain not only a Digital Marketing Accreditiation but…

6 Unexpected Uses for Artificial Intelligence

There is no question that Artificial Intelligence is a transformative technology – so much so that we can’t even begin to imagine the impact it will have in the next five, ten, or even twenty years. At the same time, AI is already being used in innovative and unexpected ways across a variety of industries. The following are just some of the interesting applications that have emerged over the last few years: 1. Building Robot Bees to Help Pollinate Crops Bees perform an important ecological function, especially for farmers…

Get Ahead of Competition With New SocialPeta Advertising Intelligence Database

Essential Advertising Marketing Spy Tool - SocialPeta In today's hyper-competitive marketing environment, digital marketers need all the help they can get. For marketers looking for a foolproof tool to improve their marketing strategy without incurring high testing costs while gaining leverage over competitors, there is SocialPeta — an advertising spy tool designed to help digital marketers make smarter marketing decisions. How Does SocialPeta Work? So how exactly does SocialPeta manage to…

Comscore Television Viewing Data Helps Predict Advertising Audience Decline

New Research Utilizes Artificial Neural Networks, Harnesses Comscore's Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings. The partnership has…

Dun & Bradstreet Acquires Orb Intelligence

Acquisition Expands Dun & Bradstreet's Portfolio of Digital Solutions and Enriches the World's Most Comprehensive Commercial Database to Integrate Offline and Online Data Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the acquisition of Orb Intelligence, a prominent digital business identity and firmographic data provider. The acquisition, in combination with the July 2019 acquisition of Lattice Engines, furthers the commitment and investment Dun & Bradstreet…

How Artificial Intelligence Is Regulating Live Video Streams

Video streaming is everywhere. We all have a camera in our pockets, and nearly anyone can live video chat with minimal barriers to entry. Today, the ability to connect to anyone in the world through video is easier than ever — and it will only get easier as technology advances. One emerging trend in the video space is live-streaming, or streaming video simultaneously captured and broadcast in real-time. But live video has a dangerous downside: the lack of control. There’s no “oops” button when live-streaming — anything…

How Artificial Intelligence Can Transform Influencer Marketing

Power of AI Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion this year and projected to rise to up to $10 billion by 2020. Now a mainstay of Marketing organizations, the key success factor is figuring out how to get the most from it. Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are revolutionizing the way brands conduct…

Tru Optik Enters Partnership with JamLoop to Enhance OTT Campaign Audience Targeting Capabilities

Partnership Offers Insights into Real-Time, Transparent Audience Segments Across OTT/CTV Campaigns for Advertisers Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across over-the-top (OTT) and Connected TV (CTV), announced a partnership agreement with JamLoop, a streaming TV (OTT) and video advertising buying platform, to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage…

Sandline Discovery Leverages NexLP’s Cognitive AI to Deliver Leading Behavioral and Linguistic Intelligence

Sandline Discovery, a premier litigation support and eDiscovery service provider, has selected NexLP's cognitive AI platform to assist in delivering new innovative analysis services to its growing global client base. Leveraging powerful data analytics and machine-learning driven tools are at the heart of today's discovery needs and Sandline recognized the need to stay ahead of the curve. Specifically citing its behavioral analytics capabilities, Sandline is leveraging NexLP's Story Engine platform to help clients uncover…