BDEX Launches Streaming Media Audience Segments in Tru Optik’s Data Marketplace

Leading data exchange BDEX announced today that its streaming media data segments are now available in Tru Optik’s Data Marketplace. This data includes audiences gained from BDEX’s data collaboration with TiVo, offering TV marketers insights into millions of homes across the U.S. BDEX, the first and largest data exchange platform in the US, is pleased to announce its over-the-top (OTT) and connected TV (CTV) segments are now available in Tru Optik’s Data Marketplace. BDEX’s data will connect to devices in…

Emodo Launches Predictive Audiences, a Machine Learning Solution for Addressing Audience Segments Without Device IDs.

The all-new audience model empowers marketers with the ability to run targeted campaigns on non-ID inventory without compromising scale, quality or campaign results. Emodo, an Ericsson company focused on premium mobile advertising solutions, today announced the launch of Emodo Predictive Audiences, a new ML-powered targeting solution that enables advertisers to target audiences at scale – whether the users’ devices have IDs, or not. Predictive Audiences complement the company’s other targeting products to provide an…

Ampersand Partners with Experian to Introduce New Audience Segments into the AND Platform

New audience segments are now available for every brand marketer in Ampersand's AND Platform, powering audience-first TV investments in Linear, Streaming and Addressable TV Ampersand, the audience-first TV advertising sales and technology company, announced the availability of Experian audience segments within its AND Platform. The integration of Experian data allows Ampersand to offer multiscreen TV advertisers the ability to reach consumers and deliver relevant messages, using anonymized and aggregated data,  across every…

Data Axle Audience Segments Are Now Available in Tru Optik’s Data Marketplace

Partnership integrates high quality business and consumer data to power audience-based targeting at scale Data Axle, the leading provider of data and real-time intelligence solutions, announced today a partnership with Tru Optik, a TransUnion company, which will make Data Axle’s consumer, business and specialty data available in the Tru Optik Data Marketplace. As one of the industry’s most leveraged data marketplaces across streaming media, the Tru Optik Data Marketplace enables brands, agencies, media organizations, and…

Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions

Alliance between programmatic audience leaders delivers optimal results amid rapidly-changing consumer behavior Dstillery, the leading custom audience solutions partner for agencies and brands, and Resonate, the leading provider of A.I.-driven customer data and intelligence, have announced a partnership combining both companies’ unique data assets to form first-to-market COVID-19 perception segments. These unique psychographic, behavioral and values-based audience segments blend Dstillery’s predictive behavioral…

Experian Offers New At-Risk Audience Segments, Free of Charge, to Essential Organizations to Help Identify Those Most Impacted by COVID-19

Additionally, Experian Will Provide Free Research Insight on Consumer Sentiment During the Outbreak In an effort to help essential organizations, such as government agencies, healthcare providers and non-governmental organizations, provide resources to those most in need during the COVID-19 pandemic, Experian has created At-Risk Audiences, which leverage its data assets to identify groups of individuals that are most likely to be impacted. These new privacy-compliant segments, offered free of charge, are designed to help…

Yes Marketing Announces Partnership with Kalmbach Media to Enhance Digital Communications and Expand Growth in Key Audience Segments

Kalmbach selects Yes Marketing to activate advanced consumer insights, enable responsive template creation and enhance inboxing Yes Marketing announced that Kalmbach Media, the leading content creator serving specialty interest and hobby enthusiast markets, has selected the marketing technology vendor as their multichannel marketing services and technology provider. Yes Marketing will provide access to its multichannel marketing communications platform Yesmail360i as well as expert strategy, creative, analytics and…

Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store

Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching consumers, relevancy is a core element to marketing success — and it starts with understanding a brand’s customers. To help address this need, Experian announced that its ConsumerView data is now available through LiveRamp’s IdentityLink Data Store. This collaborative effort creates another pathway for brand marketers to access powerful insights into their…

comScore Announces Availability of Audience Segments Through Oracle Data Cloud to Amplify Campaigns Across Platforms

New Segments Enable Brands and Agencies to Extend Their TV Advertising Reach and Build Frequency with Mobile and Desktop comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced an agreement with Oracle Data Cloud to drive best-in-class audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads. “We are excited to work with…

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

Solution Solves Long-Term Industry Problem of Effectively Targeting Business Decision Makers Versium, a leading AI predictive analytics technology company, announced a new partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. As part of the agreement Versium will launch powerful new AI-driven business decision-maker segments as part of a new B2B DMP. This fills a critical market gap by enabling offline business professional data, often contained within a company’s own CRM,…

comScore Partners with PushSpring to Enhance and Expand Mobile Audience Segments

comScore Clients Can Now Activate Mobile Audiences Across 300 Million Unique Devices in the US comScore has announced a partnership with mobile audience platform, PushSpring. PushSpring is the largest independent provider of deterministic, mobile-originated data, to make it easier for advertisers to plan and activate mobile audiences. Through this new integration, comScore clients can use its core mobile measurement solution to analyze and define mobile audiences, and instantly send these audience definitions to PushSpring…

comScore Launches New Audience Segments to Maximize OTT Reach

New Offering from comScore Enables Improved Targeting of Select OTT, SVOD and Gaming Consumers Today, leading media measurement and analytics company, comScore, announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore's proprietary Total Home Panel, help marketers and media companies more effectively target these traditionally elusive consumers…

Bucksense and Lotame Join Forces to Provide Self-Serve Audience Segments for All Ad Buyers

Incorporating Lotame’s Audience Segments Into Bucksense’s Platform Will Result In More Targeted And Better Performing Campaigns Bucksense, the programmatic platform for agile marketers, has announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The…

B2B Advertisers Can Now Reach the 37 Million Americans Working from Home, via NetWise Syndicated Covid-19 Impacted Digital Segments &…

NetWise's proprietary B2B-to-Consumer ID Graph enables advertisers to target the same person at work and at home, across every channel, on every device, via any sales or marketing platform NetWise, provider of the industry's most powerful B2B Audience Data and proprietary B2B-to-Consumer ID Graph, has syndicated precise digital advertising segments to help reach Covid-19 & Economically Affected businesses and employees. These segments are immediately available via most DSPs, and can be quickly pushed to your seats…

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

Social Proof Messaging Gets Personal as N Brown Segments Product Messages by Audience Type with Monetate and Taggstar

Personalized Product Popularity, Trending and Review Messaging Drives Online Sales N Brown has seen a massive 12% uplift in new visitor conversion using the combined eCommerce software platforms Monetate and Taggstar, to optimize and personalize its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on its power brands JD Williams, SimplyBe and Jacamo, since 2017. Taggstar’s social proof…

Nielsen And IHS Markit Turbocharge Audience And Outcomes Measurement With Polk Automotive Solutions

Strategic relationship enables marketers to make smarter decisions on how and when to engage auto buyers Today, Nielsen (NLSN) announced a strategic relationship with IHS Markit (NYSE: INFO), a leading provider of automotive information and insights. Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions. Leveraging Nielsen offerings, advertisers will have a clearer understanding of today's auto…

Momentive Announces New AI-Powered Market Research Solutions That Improve Audience Targeting With Advanced Analysis

New solutions for complex analysis in consumer segmentation, product optimization, and pricing enable brand experts, product leaders, marketers, and financial services firms to better hone in on target audiences through market research that scales Momentive, a leader in agile experience management, today announced new market research solutions featuring advanced analytics capabilities and methodologies that deepen customers’ understanding of the rapidly changing markets in which they operate. The innovations leverage the…

MobileFuse and Near Announce Strategic US Partnership to Deliver Real-Time, Consumer Mobility Planning and Audience Curation Capabilities…

MobileFuse, one of the largest U.S. in-app advertising and DOOH platforms, announced a strategic partnership with Near, the largest global source of data intelligence on people and places. As part of the partnership MobileFuse will provide Near's industry leading data intelligence offering to its customers, and offer audience segmentation and activation capabilities. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds The partnership showcases MobileFuse's…

Lasso Introduces Lasso Triggers™ And Dynamically Refreshed Audiences

Lasso (lassoplatform.io), the world's first and only omnichannel platform for healthcare marketing and analytics, today announced the release of two new products, Lasso Triggers™ and Dynamic Audience Refresh. Combined, these capabilities significantly improve engagement and media efficiency for marketers within the healthcare and pharmaceutical sectors. Lasso Triggers is the next generation of sequential messaging. While most existing solutions only support basic creative rotation, Lasso empowers marketers to deliver…