Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of Journey Acceleration, which allows B2B marketers to …
Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home
For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces …
Avocet Integrates With 180byTwo, Strengthening Audience Targeting Across the Americas
Avocet Integrates with 180byTwo 180byTwo data is now directly available in Avocet, the programmatic media-buying platform, to enable media buyers …
Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the Japanese Market
Taboola Doubles down on Data, Partnering with Global and Local Third Party Data Providers to Allow Brands to Better Target …
Infutor Launches ReachSmart Digital ID Audience Targeting
Adding Digital Identities Improves Quality of Custom First Party Audiences for Social and Programmatic Marketing As social media and digital …
Ogury’s New Machine Learning Algorithm Lituus, to Offer Next Level Audience Targeting for Brands and Marketeers
Ford, One of the World’s Leading Automotive Brands and a Beta Tester of This New Solution, Has Already Achieved Outstanding …
AppNexus Join Hands with Tru Optik to Power Audience Targeting, Measurement, and Attribution for AppNexus’ Connected TV Marketplace
The World’s Leading Independent AdTech Company – AppNexus Has Announced a Crucial Partnership With the Audience Intelligence Platform, Tru Optik The …
Chief Media Transforms Programmatic TV Buying With New Advanced Audience Targeting for Linear TV
New propriety technology couples the precision and power of Chief Media’s Continuum attribution engine with Futures Media T3 Technology™ Chief …
Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising
Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) …
IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video
IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video Delving into how …
DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target
New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers …
Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting
Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors …
Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting
Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their …
SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension
Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse’s new Connected TV (CTV) offering allows …
Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences
New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers Factual, …
SharpSpring Announces Acquisition of Perfect Audience from Marin Software
Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering SharpSpring, Inc., a leading cloud-based marketing automation …
Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers
Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising Amobee, a global advertising technology company, announced a partnership …
MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape
Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies MiQ, the leader in …
Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers
Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all …
Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network
New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination Boingo Wireless, the leading distributed antenna system …