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Search Results for: audience targeting

Madison Logic Launches Journey Acceleration to Enhance Full Funnel Audience Targeting, Account Nurturing and Sales Acceleration
Account Based Marketing

Madison Logic Launches Journey Acceleration to Enhance Full Funnel Audience Targeting, Account Nurturing and Sales Acceleration

Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of Journey Acceleration, which allows B2B marketers to …

MTS Staff WriterFebruary 26, 2019, 7:35 pmFebruary 27, 2019 0 1326
Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home
Native & Programmatic Advertising

Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home

For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces …

Viraj TJanuary 22, 2019, 2:02 pmJanuary 22, 2019 1 1763
Avocet Integrates With 180byTwo, Strengthening Audience Targeting Across the Americas
Native & Programmatic Advertising

Avocet Integrates With 180byTwo, Strengthening Audience Targeting Across the Americas

Avocet Integrates with 180byTwo 180byTwo data is now directly available in Avocet, the programmatic media-buying platform, to enable media buyers …

MTS Staff WriterDecember 14, 2018, 8:21 pmDecember 14, 2018 0 1078
Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the Japanese Market
Content Discovery

Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the Japanese Market

Taboola Doubles down on Data, Partnering with Global and Local Third Party Data Providers to Allow Brands to Better Target …

PRNewswireNovember 20, 2018, 4:07 pmNovember 20, 2018 0 1619
Infutor Launches ReachSmart Digital ID Audience Targeting
Customer Identity Management

Infutor Launches ReachSmart Digital ID Audience Targeting

Adding Digital Identities Improves Quality of Custom First Party Audiences for Social and Programmatic Marketing As social media and digital …

PRNewswireJuly 5, 2018, 10:22 pmJuly 5, 2018 0 969
ogury
Mobile

Ogury’s New Machine Learning Algorithm Lituus, to Offer Next Level Audience Targeting for Brands and Marketeers

Ford, One of the World’s Leading Automotive Brands and a Beta Tester of This New Solution, Has Already Achieved Outstanding …

MTS Staff WriterDecember 12, 2017, 11:15 pmDecember 12, 2017 0 1689
appnexus joins forces with Tru Optik
Data Management Platforms

AppNexus Join Hands with Tru Optik to Power Audience Targeting, Measurement, and Attribution for AppNexus’ Connected TV Marketplace

The World’s Leading Independent AdTech Company – AppNexus Has Announced a Crucial Partnership With the Audience Intelligence Platform, Tru Optik The …

Sudipto GhoshNovember 15, 2017, 4:26 pmNovember 15, 2017 0 1178
Chief Media
Native & Programmatic Advertising

Chief Media Transforms Programmatic TV Buying With New Advanced Audience Targeting for Linear TV

New propriety technology couples the precision and power of Chief Media’s Continuum attribution engine with Futures Media T3 Technology™ Chief …

PRNewswireOctober 30, 2017, 3:00 pmOctober 30, 2017 0 1464
Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising
B2B Commerce, Data Management Platforms

Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising

Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) …

PRNewswire5 days agoDecember 2, 2019 0 224
IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video
Video

IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video

IAB Identifies Audience Motivations & Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video Delving into how …

PRNewswireMay 3, 2019, 8:02 pmMay 3, 2019 0 664
DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target
Audience Data

DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target

New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers …

MTS Staff WriterFebruary 14, 2019, 7:46 pmFebruary 14, 2019 0 1114
Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting
Audience Data, Mobile Marketing

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors …

Viraj TSeptember 17, 2018, 8:17 pmSeptember 19, 2018 0 1284
Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting
Marketing Clouds, Staff Writers

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their …

Sudipto GhoshApril 10, 2018, 7:45 pmApril 10, 2018 2 6146
SteelHouse's Unique Targeting Technology Allows For Connected TV Audience Extension
Native & Programmatic Advertising, Video Advertising, Video Platforms

SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse’s new Connected TV (CTV) offering allows …

PRNewswireApril 4, 2018, 3:00 pmApril 4, 2018 0 1020
Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences
Location Data, Native & Programmatic Advertising

Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences

New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers Factual, …

Business Wire5 days agoDecember 2, 2019 0 203
SharpSpring Announces Acquisition of Perfect Audience from Marin Software
B2B Commerce, Marketing Automation

SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation …

MTS Staff WriterNovember 22, 2019, 4:38 pmNovember 22, 2019 0 601
Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers
B2B Commerce, Native & Programmatic Advertising

Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers

Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising Amobee, a global advertising technology company, announced a partnership …

Business WireNovember 21, 2019, 8:00 pmNovember 21, 2019 0 342
MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape
Marketing Automation, Video Advertising

MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape

Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies MiQ, the leader in …

MTS Staff WriterNovember 20, 2019, 3:08 pmNovember 20, 2019 0 515
Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers
Native & Programmatic Advertising

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all …

PRNewswireNovember 15, 2019, 10:44 pmNovember 15, 2019 0 432
Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network
Native & Programmatic Advertising

Boingo Media Adds Destination Targeting to World’s Largest Wi-Fi Advertising Network

New Proprietary Mapping Technology Enables Brands to Micro-Target Travelers Based on Flight Destination Boingo Wireless, the leading distributed antenna system …

Business WireNovember 8, 2019, 12:39 pmNovember 8, 2019 0 360

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