Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

VentureBeat’s VB Transform Sets New Records for Virtual Event Audience, Powered by AnyClip’s Luminous Video Platform Technology

Holistic video distribution strategy with long-tail VOD hub increases viewership 24X vs VentureBeat's prior virtual event execution, raising value for attendees and sponsors alike AnyClip Inc., the video content data and technology company, announced the results of a successful technology partnership with VentureBeat, in which an innovative and multifaceted distribution strategy powered by AnyClip's Luminous Video Platform delivered strong outcomes, raising the value of the Transform 2020 event presentation for viewers…

The New Audience Intelligence Social Data Technology Category Set to Disrupt the Industry

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

AUDIENCEX Ranks #162 on Deloitte’s 2019 Technology Fast 500 of Fastest Growing Companies in North America

Attributes 709% Revenue Growth to Full-Funnel Digital Performance Solutions as well as High-Impact Creative for Brands and Agencies AUDIENCEX  announced it ranked 162 on Deloitte’s 2019 Technology Fast 500, a ranking of the 500 fastest growing tech companies in North America. AUDIENCEX grew 709% in the last three years. AUDIENCEX works to streamline the complex world of digital marketing for marketers and agencies through a unified and transparent approach to omnichannel marketing campaigns, designed to reach target…

APPIX Officially Launches Incredible Broadcast Technology That Creates Immersive Experiences And Audience Engagement At Concerts And Events

APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over 662,000 tickets. New Kids On The Block founding member Donnie Wahlberg had this to say about APPIX: “Night after night, APPIX's innovation and creativity…

Watch4 Leverages Brightcove Technology to Expand Audience Reach and Improve Overall Viewer Experience

Video on Demand Portal Hosts More Than 10 Million Visits per Month in German Markets with Future Expansion Plans Brightcove Inc., the leading provider of cloud services for video, announced that Watch4, a free video on demand portal, is leveraging Brightcove to expand its reach while delivering a seamless viewing experience to audiences. Providing European shows to German markets, Watch4 has a robust library of movies, television series, reality TV, crime stories, and live sports. “The online video market is exploding…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

Publishers Apply Audience-Based Pricing to Boost Revenue Using Roxot’s AI Technology

Roxot's Beta Customers Report up to 35% Increase in Google AdExchange Revenue Advertisers spend more on programmatic channels each year. In 2018, 82.5% of all US display ads will be bought via automated ad buying. Next year that number will grow to 86%. Programmatic advertising attracts buyers with reach audience targeting capabilities - they buy impressions to specific audiences on a variety of websites. Automatic algorithms purchase ads based on where the identified target audience is. The buy-side technology…

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology 

The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage the right audiences, in an efficient, and…

SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse's new Connected TV (CTV) offering allows brands to reach the growing number of cord-cutters with the efficiency and data-driven precision of a digital channel. They now offer sophisticated targeting that allows brands to find new, highly-qualified users and serve them television ads. Also Read: SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands With SteelHouse, brands are able to identify…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 3radical (Customer Engagement), SalesHood (Sales Enablement), Agora (Customer Experience), netsapiens (Unified Communications), and ZetaDisplay (Content Management System). 3radical Wins Contract with Mediacorp 3radical, the leader in audience engagement and earned data solutions, announced the signing of its newest client, Mediacorp, Singapore’s national media network and largest…

Shutterstock Announces First Ever Integration with Dynamic Creative Technology Partner, Spirable

New integration with Spirable, a dynamic video advertising platform, makes it easy to insert Shutterstock assets directly into any video project Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced an integration with Spirable, a global leader in dynamic data-driven video advertising. Unlike traditional Media Asset Management platforms, Spirable is Dynamic Creative technology that enables users to create personalized, real-time video ads…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 1WorldSync (Content), Walmart (E-commerce), Comscore (Analytics), Jifflenow (Marketing Automation), and Rakuten (Customer Experience). 1WorldSync to Acquire CNET Content Solutions 1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to…

Lumen and Zoom Combine Technology and Collaboration Platforms

At a time when the world needs to be closer while being apart, Lumen Technologies and Zoom have been bringing together their technology capabilities and communications expertise to help businesses keep their vital conversations going. Today, they are expanding that partnership and offering customers Zoom delivered by Lumen. This solution provides an enhanced collaboration experience for businesses around the world, combining the speed and reliability of the platform with world-class collaboration platform. Marketing…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

Nielsen Advances The Next Frontier Of Measurement And Technology

New ID Resolution System Covering Audience and Outcomes Measurement to Power Cross-Media Measurement, Next-Gen Digital Methodologies Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a cookieless world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate devices, content and ad…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…

80% Of Marketers Report Shift to Virtual Events Drives Greater Audience Reach

Event marketers agree (97%) -- going forward, the most rewarding events will have a virtual component Bizzabo, the world's leading Event Success Platform, released its Evolution of Events Report. The company analyzed responses from nearly 400 event marketing professionals in mid-senior level positions. The analysis uncovered valuable insights, including how virtual events are impacting audience reach, the future of hybrid events, budget increases in the coming year, and more. Marketing Technology News: Baidu to Acquire…

Eyeota Expands Equifax Digital Audiences into Argentina

Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it will expand Equifax digital audiences into Argentina. The audiences will now be available in a total of five markets worldwide which also includes the United States, United Kingdom, Australia and New Zealand. As a result of the pandemic, consumers across the globe are paying closer attention to their personal finances and creating sustainable…