Entravision Launches New Audio Streaming Hub, El Botón

Entravision Communications Corporation, a leading global media and marketing technology company,  announced the launch of its new streaming destination, El Botón. El Botón offers listeners access to top Spanish radio influencers all in a single destination. Through the simple click of a button, users can choose from 34 radio stations across 10 different formats. Begin the morning with positive messages from Alex “El Genio” Lucas or the laugh out loud comedy of El Flaco y Su Pandilla and The Shoboy Show. During the…

Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

Castbox Launches Livecast, a Live Audio Streaming Feature for Podcast Creators

Castbox, an award-winning podcast platform, announced the launch of Livecast, a free audio streaming service that lets podcasters go live with the tap of a button. Available on Castbox mobile and desktop apps, the new feature allows podcast creators and influencers to host interactive audio shows and engage with fans and listeners in real-time. As live streaming media gains traction on platforms like Facebook and Twitch, Livecast gives podcasters an opportunity to capitalize on…

Triton Digital Activates Tru Optik Political Data Cloud for Streaming Audio

Allows advertisers to target listeners based on party affiliation, issue orientation, and more Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced  that advertisers can now purchase digital audio inventory on an audience-addressable basis according to political interests and behaviors. This capability is made possible through the targeting capabilities within the Political Data Cloud by Tru Optik, the identity resolution leader across OTT, Connected TV (CTV) and…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

BEC-Tero Radio Selects Triton Digital for Unrivaled Delivery and Monetization of Streaming Audio

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today that BEC-Tero Radio under BEC-Tero Entertainment, Thailand’s largest media company, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio content. Through this partnership, BEC-Tero Radio will utilize Triton’s robust audio streaming network to deliver their high-quality audio content online, and Triton’s Ad Server to dynamically insert highly targeted…

ADTIMA Selects Triton Digital For Streaming Audio

Triton Digital, the global technology and services provider to the online audio and podcast industry, announced today that ADTIMA, Vietnam’s Premium Publisher owned preeminent online music platform ZingMP3, has selected Triton Digital to power the monetization of its streaming audio content. Through this partnership, ADTIMA will utilize Triton’s sophisticated and intuitive ad server to maximize profitability by managing both direct and indirect revenue streams. To support their monetization goals, ADTIMA will leverage…

LiveXLive And PodcastOne Team Up For First Global Vodcast Network Combining Audio And Live Streaming

Expands Relationship with Adam Carolla to Take His Podcast to Variety Show Live LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and PodcastOne, announced another music-comedy Vodcast (video podcast) special with Adam Carolla as part of the "The Adam Carolla Show Live" taking place in Nashville June 13, 2020 at 5 p.m. PT / 8 p.m. ET. The announcement follows the record-setting viewership of 1.1 million streams for LiveXLive and…

LiveXLive And PodcastOne Team Up For First Global Vodcast Network Combining Audio And Live Streaming

Expands Relationship with Adam Carolla to Take His Podcast to Variety Show Live LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and PodcastOne, announced another music-comedy Vodcast (video podcast) special with Adam Carolla as part of the "The Adam Carolla Show Live" taking place in Nashville June 13, 2020 at 5 p.m. PT / 8 p.m. ET. The announcement follows the record-setting viewership of 1.1 million streams for LiveXLive and…

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to be the most expensive in history with an anticipated $10 billion or more being spent on advertising to influence voters across the nation. Successful campaigns will acknowledge the major changes in media consumption behavior and leverage new advanced targeting capabilities to reach specific audiences across over-the-top TV (OTT), connected TV (CTV) and streaming audio. Tru Optik,…

Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast…

Triton Digital, the global technology and services leader to the digital audio industry, announced the integration of the Triton Ad Server, Tap, with Tru Optik, the audience intelligence and data-management platform at the forefront of addressable Over-the-Top (OTT) and Connected TV (CTV), to bring enhanced audience targeting, measurement, and attribution to streaming radio and podcast advertising. Triton Digital Integrates with @TruOptik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and…

Cinedigm Launching Whistle TV Streaming Channel on the Roku Channel

Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form, and Vertical Networks, announced their OTT channel Whistle TV is coming to Roku in partnership with Cinedigm. The Roku Channel, the home of free and premium entertainment on the Roku platform, is the latest to offer Whistle TV’s sports lifestyle and entertainment network, expanding their distribution that currently includes Peacock, Samsung TV Plus, Vizio SmartCast, and Sinclair Broadcast Group’s STIRR. Marketing Technology…

AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

Loop Media, Inc. Acquires Audio Discovery Platform Spkr; Announces Formation of Loop Media Studios to be Run by Television, Radio, and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium short-form content by consumers and businesses, announced its acquisition of Spkr, the first audio platform centered on short-form content, featured as “one of the apps we love right now” by Apple when it debuted last year. The acquisition further expands Loop Media’s content offering as it continues to become a more diverse media company, expanding into audio as a complement to its extensive…

Vistar Media Launches Programmatic Audio Out-of-Home Offering

Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals. Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it…

QuantumCast and AdTonos Partnership Creates a New Era for Programmatic Audio in Germany

The integration of programmatic audio platform, AdTonos with cloud-based platform, QuantumCast extends the possibilities of audio advertising for publishers and brands QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US,  announced their partnership to extend programmatic audio advertising opportunities for brands and publishers across the German market and, in future,…

AirDroid Business Introduces Dynamic Mode: Remote Control With Real-Time Voice Calls And Adaptive Video Streaming

MDM Solution Enables Two-Way Communication and Smooth Video Quality to Remotely Access and Troubleshoot Devices Sand Studio, a mobile device management (MDM) solution provider, announced Dynamic Mode for AirDroid Business, which allows IT professionals and tech support teams to have access to audio while controlling an Android device remotely. In addition, Dynamic Mode can automatically adjust video quality by adapting to unstable network connection to give users the most fluid remote-control experience. Marketing…

AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying

AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. “We’re a small organization and can’t afford to commit a $5,000 or higher budget to each platform we advertise on, so I’m glad AudioGO gives me a way to add internet radio into our advertising mix at a budget that makes sense for us.” Digital audio listening has been on the rise over…