PGA TOUR Selects AWS As Its Official Cloud Provider

PGA TOUR uses AWS machine learning and analytics to bring fans closer to the course and transform how they experience the world’s greatest golf tournaments AWS, First Tee, and the TOUR will partner to empower children and teenagers to build inner-strength, confidence, and resilience through the game of golf Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that the PGA TOUR (TOUR) has selected AWS as the Official Cloud Provider of the TOUR. AWS and the TOUR are partnering to transform the way golf…

Redbox Selects SpotX for Video Monetization Across its Free Streaming Platform

Leading Global Video Advertising Platform Connects Advertisers with Redbox's Free Live TV and Free On Demand AVOD Content SpotX, the leading global video advertising platform, announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox's free live TV and AVOD content. "As a company that's focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, we partnered with SpotX to support the…

Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP

As the growth of audio continues to accelerate, a new partnership between Adform and AdsWizz will provide audio inventory at scale for advertisers on the Adform DSP Adform, the Integrated Advertising Platform (IAP), has announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the Adform DSP.  Audio has become one of the fastest growing channels,…

Sony Announces Expansion of 360 Reality Audio Ecosystem

Customers and creators offered suite of new services and devices Sony announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools. Through these efforts, Sony will continue to expand the 360 Reality Audio ecosystem. Introduced in 2019, Sony's 360 Reality Audio makes it possible for artists and creators to produce music by mapping sound sources such as vocals, chorus and instruments with positional information and placing…

AvePoint, The Largest Microsoft 365 Data Management Solutions Provider, Announces $2 Billion Merger

Transaction includes a fully committed PIPE of $140 mm anchored by top-tier investors AvePoint co-founder and current CEO Tianyi (TJ) Jiang to lead the combined company AvePoint, the largest data management solutions provider for the Microsoft cloud, announced that it has entered into a definitive business combination agreement with Apex Technology Acquisition Corporation, a publicly traded special purpose acquisition company. Upon closing the transaction, it is expected that the combined company will be named AvePoint…

SMBs Are Widely Adopting IaaS, Look to Resellers as Their Preferred Providers New AppDirect Study Finds

Report finds 80% of small- and medium-sized businesses will increase IaaS spending over the next three years; nearly 60% prefer resellers over going direct to providers As the “as-a-service” cloud model revolutionizes the way businesses of all sizes use technology, a new study released by AppDirect, the leading subscription commerce platform company, reveals that small- and medium-sized businesses (SMBs) are eagerly adopting infrastructure as a service (IaaS) and that they prefer to purchase IaaS solutions from resellers.…

Experian Acquires Tapad, a Leading Digital Identity Resolution Provider

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets. Marketing Technology News: Fuze Named A Visionary In The 2020…

AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

Vistar Media Launches Programmatic Audio Out-of-Home Offering

Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals. Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it…

QuantumCast and AdTonos Partnership Creates a New Era for Programmatic Audio in Germany

The integration of programmatic audio platform, AdTonos with cloud-based platform, QuantumCast extends the possibilities of audio advertising for publishers and brands QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US,  announced their partnership to extend programmatic audio advertising opportunities for brands and publishers across the German market and, in future,…

AirDroid Business Introduces Dynamic Mode: Remote Control With Real-Time Voice Calls And Adaptive Video Streaming

MDM Solution Enables Two-Way Communication and Smooth Video Quality to Remotely Access and Troubleshoot Devices Sand Studio, a mobile device management (MDM) solution provider, announced Dynamic Mode for AirDroid Business, which allows IT professionals and tech support teams to have access to audio while controlling an Android device remotely. In addition, Dynamic Mode can automatically adjust video quality by adapting to unstable network connection to give users the most fluid remote-control experience. Marketing…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

Image Audiovisuals Launches the e-Attend™ Virtual Experience, Making ImageAV Your Single Source for Virtual, Live and Hybrid Events

Image Audiovisuals, one of the most recognized providers of audiovisual event services, announced the launch of enhancements to its e-Attend™ technology platform: a new Virtual Experience platform for virtual and hybrid events. The e-Attend™ Virtual Experience is the cost-effective, fully customizable one stop solution to take virtual experiences and attendee engagement to the next level. The e-Attend™ Virtual Experience is available today and can be fully customized to fit your branding.  The platform includes a main…

BEC-Tero Radio Selects Triton Digital for Unrivaled Delivery and Monetization of Streaming Audio

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today that BEC-Tero Radio under BEC-Tero Entertainment, Thailand’s largest media company, has selected Triton Digital to power the delivery, monetization, and measurement of its streaming audio content. Through this partnership, BEC-Tero Radio will utilize Triton’s robust audio streaming network to deliver their high-quality audio content online, and Triton’s Ad Server to dynamically insert highly targeted…

Product Launch: Amazon Interactive Video Service (Amazon IVS) with Live-Streaming Capabilities

User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime Videos Series!” How would you feel if someone from Amazon Web Services informs you can actually do this now? OK, joking right? Oh, really, it’s awesome. I like watching videos, but can’t create one. I want to do it… let’s do it. That’s OK… The truth is, AWS has actually…

The American Council of the Blind Honors Disney+ for Immersive Audio Description

Popular subscription Video on-demand (VOD) streaming service provider Disney+ is entertaining millions of users with great content. But, the platform has earned special recognition from an unexpected quarter. The American Council of the Blind (ACB) has recognized Disney+’s immersive content delivery campaigns and honored it with the 2020 Achievement Award in Audio Description. The ACB is an independent US-based organization which strives to provide security and equality of opportunity to all blind and visually-impaired…

ADTIMA Selects Triton Digital For Streaming Audio

Triton Digital, the global technology and services provider to the online audio and podcast industry, announced today that ADTIMA, Vietnam’s Premium Publisher owned preeminent online music platform ZingMP3, has selected Triton Digital to power the monetization of its streaming audio content. Through this partnership, ADTIMA will utilize Triton’s sophisticated and intuitive ad server to maximize profitability by managing both direct and indirect revenue streams. To support their monetization goals, ADTIMA will leverage…

Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Adelphic, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be…

LiveXLive And PodcastOne Team Up For First Global Vodcast Network Combining Audio And Live Streaming

Expands Relationship with Adam Carolla to Take His Podcast to Variety Show Live LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and PodcastOne, announced another music-comedy Vodcast (video podcast) special with Adam Carolla as part of the "The Adam Carolla Show Live" taking place in Nashville June 13, 2020 at 5 p.m. PT / 8 p.m. ET. The announcement follows the record-setting viewership of 1.1 million streams for LiveXLive and…

LiveXLive And PodcastOne Team Up For First Global Vodcast Network Combining Audio And Live Streaming

Expands Relationship with Adam Carolla to Take His Podcast to Variety Show Live LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and PodcastOne, announced another music-comedy Vodcast (video podcast) special with Adam Carolla as part of the "The Adam Carolla Show Live" taking place in Nashville June 13, 2020 at 5 p.m. PT / 8 p.m. ET. The announcement follows the record-setting viewership of 1.1 million streams for LiveXLive and…