New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…

This milestone is marked by the launch of App Studio, a developer solution that makes it easy for B2B technology providers to build and market integrated customer experience automation (CXA) applications to ActiveCampaign customers With over 85,000 customers using at least one app or integration to power their business, ActiveCampaign, the leader in Customer Experience Automation (CXA), now has more customers using integrations than any other marketing automation provider. ActiveCampaign customers can seamlessly connect to…

New platform-driven product automates complex identity processes by connecting to every part of the customer experience Okta, Inc., the leading independent provider of identity for the enterprise, at Okta Showcase, announced Okta Customer Identity Workflows, a new product that enables product builders and IT professionals to automate the most complex digital transformation identity processes. Customer Identity Workflows makes user identity extensible across the entire software stack with low-code options for developers…

Slack's Workflow Builder gets supercharged with 20+ additional apps and over one hundred Zapier actions without leaving Slack Zapier—the leader in automation for small business—announced a new integration with Slack's Workflow Builder. The integration enables users to interact with 20+ top apps on Zapier's platform, directly within Slack. Slack is the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. Zapier's integration with…

Automation Anywhere, Inc., a global leader in robotic process automation (RPA), announced AARI (Automation Anywhere Robotic Interface)  – a smart digital assistant designed for a new era of work that brings consumer experiences to the enterprise. Available via Automation Anywhere's award-winning, cloud-native RPA platform, Enterprise A2019, AARI makes it easy for anyone to participate in the automation of day-to-day business tasks, through business-friendly user interfaces. Like the popular digital assistants Siri and…

ABBYY, a Digital Intelligence company, announced that it has partnered with Alteryx, Inc., a leader in analytic process automation (APA), to deliver process intelligence capabilities that complement the Alteryx Analytic Process Automation Platform. The Alteryx APA Platform unifies analytics, data science, and data-centric process automation in one self-service platform. ABBYY brings process intelligence to both data and operational processes to automate otherwise complex hand-offs. By leveraging ABBYY Process Intelligence…

PagerDuty, Inc., a global leader in digital operations management, announced that it has completed the acquisition of Rundeck, a leading provider of DevOps automation for enterprise. The addition of Rundeck’s intelligent machine automation, including auto-remediation and self-healing, to PagerDuty’s leading incident response offering will enable teams on the digital frontline to resolve faster, reduce costs and protect customer experience. Marketing Technology News: Quartile Digital Secures Significant Investment From…

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, revealed the new, highly anticipated advertising automation platform, illumin™ ("illumin" or the "Platform"). The illumin platform is now available to advertisers, enabling planning, buying and omnichannel intelligence in a single platform for seamless visualization and management of the consumer journey. illumin allows advertisers to map…

XANT, the leading Enterprise Sales Engagement Platform, was recognized in the recent Forrester Wave™: Sales Engagement, Q3 2020 report with the highest scores in the AI and automation criteria. XANT also received the highest possible score in the category vision criteria which reflects XANT's strong point of view on revenue generation and differentiated approach. The report gave XANT the highest possible score in eleven other criteria, including CRM integration, email/calendaring integration, dialer integration,…

Customer support and account management teams now have the tools to strengthen customer advocacy through more personalized customer dialogue at every touchpoint ActiveCampaign, the leader in Customer Experience Automation (CXA), launched their CXA for Service solution, which meaningfully connects service and support interactions to the entire customer experience. Too many businesses treat success and support as an afterthought, and rely on canned responses, cold outreach, and autoresponders for post-sale customer…

Alfresco Software, an open-source, content management platform, and solutions provider announced the availability of Alfresco Process Automation, a fully managed offering that enables organizations to build content-centric process applications in the Cloud. Alfresco Process Automation, which is a core part of Alfresco’s Digital Business Platform as a Service (DBPaaS), can automate business operations enabling organizations to gain more value from their content by intelligently delivering it to a wide variety of business…

New programs, training, incentives drive transformation and partner growth Automation Anywhere, a global leader in Robotic Process Automation (RPA) announced enhancements to its global partner program to build skills, drive demand and increase opportunities for the company's 2,000 worldwide channel partners. The Covid-19 pandemic has significantly impacted organizations across the globe. As companies look towards economic recovery, many are accelerating their shift to the cloud and are looking to RPA for business…

SAP customers leverage RPA to empower employees to focus on higher-value activities and optimize processes The leading Robotic Process Automation (RPA) company, UiPath, released results of a commissioned study conducted by SAPinsider on behalf of UiPath: Integrating Process Automation and SAP S/4HANA. The study—which surveyed more than 200 SAP customers between May and June—reveals that SAP customers are increasingly deploying automation technologies to fully embrace digital transformation, maximize process efficiency, and…

The edtech startup introduces Packs, a free product folded into Element451, its powerful customer relationship management software Colleges and universities beleaguered by the pandemic can now find relief in Packs from higher education software creators Element451. Even before the global health crisis, higher education faced formidable challenges. The pool of college-bound students has been shrinking and costs have been rising. The pandemic brought added stressors, mainly reductions in tuition-paying students. Indeed,…

UiPath RPA platform combined with Sitel Group’s decades of customer service know-how delivers new CX and automation capabilities for global brands UiPath, the leading enterprise Robotic Process Automation (RPA) software company, and Sitel Group, a leading global customer experience (CX) management provider that delivers more than 4.5 million customer experiences every day, announced they have partnered to combine Sitel Group’s breadth of industry experience and customer-centric approach with the UiPath end-to-end platform…

New marketing automation application boasts extensive P&C and Benefits content library and natively integrates with Applied Epic Applied Systems announced the launch of Applied Marketing Automation, the industry’s first natively integrated marketing automation application. Applied Marketing Automation allows agents and brokers to quickly build and track marketing email campaigns, delivering relevant, timely content to P&C and Benefits clients and prospects. Leveraging Applied Marketing Automation’s industry-specific…

Snaps is proud to support the eCommerce businesses that use Oracle CX Service through seamless customer service automation Snaps, a leading provider of conversational automation for eCommerce and a member of Oracle PartnerNetwork (OPN), announced that their enterprise solution is available on Oracle Cloud Marketplace and can be integrated with Oracle CX Service. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners. The Snaps Conversational Automation…

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, provided an update on the launch date for the Company's new highly anticipated advertising automation platform. Marketing Technology News: Yubo, the Leading Social Space for Gen Z, Opens New London HQ "We are proud to be presenting our new advertising automation platform, a disruptive development within the industry that will…

Outfunnel, the revenue marketing automation tool for SMBs, has raised a pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors, including Bolt co-founders Markus and Martin Villig, Matterport CMO Robin Daniels, entrepreneur and investor Sten Tamkivi and Pipedrive co-founder Ragnar Sass. Outfunnel aims to close the gap between marketing and sales functions with a new category: Revenue Marketing Automation. It is an approach to sales & marketing…

Winshuttle, the leader in data management and process automation software, announces the availability of software bots from leading Robotic Process Automation (RPA) provider Automation Anywhere, Inc., for SAP ECC and S/4HANA from the Automation Anywhere Bot Store. The software bots are free of charge for Winshuttle customers, enabling organizations to connect and integrate their enterprise systems using Automation Anywhere’s intelligent automation to connect with non-SAP systems with Winshuttle for data automation for SAP…