Xcite Advertising Announces Rebranding, Changes Name to Xcite Automotive

Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services space, has today announced a complete rebranding and name change to Xcite Automotive. The Chicago-based marketing company is expanding its product offerings to the automotive industry through the recent acquisition of Car Studio Pros, which has enhanced the customer's car-buying journey for its car dealer clients. Xcite's rebranding effort is a…

Dealers United is Harnessing the Power of Facebook Advertising to Propel Its Automotive Clients to the Next Level

Dealers United is an innovative leader in the auto ad tech industry with the knowledge, connections, and expertise to drive success for its clients Dealers United has tapped into the power of social media advertising to increase sales for auto dealers across the country. Dealers United's innovative advertising solutions have been built in line with Facebook Automotive's best practices to help dealerships solve real business challenges using Facebook and Instagram. Dealers United is a Facebook Marketing Partner, which…

Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity

Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with Source Digital. The partnership entails piloting an industry-first rich media ad format with a Steve Lander's auto dealership. The new ad technology creates new interactions with typical :30s video advertising, allowing audiences to stay in the video while responding to targeted messaging, exploring vehicle information, redeeming oil service coupons, or…

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies

New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data Leading video ad platform Unruly announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range of video creative solutions across all screens. Services range from the creation of a brand’s digital assets from scratch to the optimization of existing assets to help drive better…

LG Partners With SpotX To Deliver Programmatic Advertising To LG Smart TVs

Will Serve as Primary Supply-Side Platform for LG Across the US, EMEA, and LATAM SpotX, the leading global video advertising platform, announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give buyers the ability to purchase that inventory programmatically through…

Affinitiv Announces Rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising

Reflects its unique opportunity in the automotive marketplace Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been part of Affinitiv since its acquisition in 2018 and now has rebranded the company name and logo to Affinitiv Advertising to match its parent company.…

VinSolutions Introduces Its Automotive Marketing Platform to Help Dealers Take Charge of Their Campaigns

Automotive Marketing Platform Powered by VinSolutions Uses Automation and AI to Help Optimize Marketing Efforts Across Dealership Departments Dealers share a common goal to engage customers and maximize profits but doing so efficiently while minimizing marketing spend can prove challenging. With the new Automotive Marketing Platform powered by VinSolutions, dealers can elevate their marketing without increasing their workload. Automotive Marketing Platform is a marketing tool that integrates with the CRM providing an…

Strong Automotive Merchandising Partners with Comscore Exclusively for Local Television Measurement

Strong Automotive Merchandising selects Comscore's audience- and impression-based currency Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service automotive advertising agency Strong Automotive Merchandising will be using its census-representative TV measurement at the local level. The new agreement includes Comscore's automotive advanced audiences. "We are excited to be Strong Automotive Merchandising's exclusive currency partner for television," said …

How Dianomi Boosts Native Advertising Marketplace with Cutting-edge Adtech Solutions

Native Advertising Marketplace Dianomi Fuels Growth, Onboards Additional Financial and Business Publishers as well as Premium Brands to its Native-at-Scale Environment; Unique Ability to Reach the Financial Web Drives 64% YOY Revenue Growth in US in Q3 and Underscores its Role as a Key Revenue Stream for Publishers and In-Context Solution for Premium Brands In an otherwise disruptive and challenging year in the publishing industry, Dianomi has reported 58% revenue growth on a year over year basis, as well as an expanded…

Native Advertising Marketplace Dianomi Fuels Growth, Onboards Additional Financial and Business Publishers as well as Premium Brands to its…

Unique Ability to Reach the Financial Web Drives 64% YOY Revenue Growth in US in Q3 and Underscores its Role as a Key Revenue Stream for Publishers and In-Context Solution for Premium Brands In an otherwise disruptive and challenging year in the publishing industry, Dianomi, the financial and business-focused native ad marketplace for premium brands and publishers, reported 58% revenue growth on a year over year basis, as well as an expanded roster of the world’s leading business and financial publishers as well as new…

FordDirect Selects Dealer Inspire as a Preferred Digital Advertising Provider

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales Dealer Inspire (DI), a Cars.com Inc. company that provides disruptive technology and digital advertising solutions to the automotive industry, announced a new OEM partnership agreement with FordDirect. The partnership marks DI's 30th certified OEM program to date. DI has been selected by FordDirect as a preferred digital advertising provider for its US-based Ford dealerships, who are…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic Acquisition Megaphone Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together,…

Pinnacle Advertising Partners with Comscore

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle Advertising will be using its census-representative TV measurement at both the local and national level. The new agreement includes Comscore's automotive advanced audiences. Pinnacle Advertising's motto "Never Settle" defines its performance-driven approach to client success, and their seasoned leadership team has built a culture that emphasizes curiosity and bold ideas to…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Teads, Vungle, Animoto, Digital Media Solutions and Taboola . Teads Launches Teads Conversions Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought…

100 of the Fortune 500 Choose ViralGains Software for Online Advertising that Listens to Customer Needs

ViralGains, the leader in intelligent ad journey orchestration software, announced its customer-centric advertising software has now helped 100 of the Fortune 500, and half of Fortune’s top 10, to drive more successful advertising results - a major milestone in the growth of the Boston-based technology firm.  By incorporating the voice of the customer within their advertising journeys, ViralGains’ clients create a more engaging and relevant experience for customers, and drive measurably better results. Marketing Technology…

Dealers United Leverages Facebook Click to Marketplace Ads to Boost Automotive Dealer Sales

Digital automotive agency, Dealers United, continues to guide their dealer customers to success by utilizing Facebook's newest feature for automotive, Click to Marketplace, or C2MP, Ads Facebook Click to Marketplace Ads were created to help reduce friction in the auto shopper journey, and keep users shopping without ever having to leave Facebook's platform. The new feature gives dealerships the power to connect with auto shoppers more frequently and drive leads for less money than other ad types. At the beginning of…

ADYOULIKE Digital Advertising Barometer Reveals V-Shaped Recovery Over Q2

Analysis from the UK's largest native advertising platform, ADYOULIKE, for the period before, during and after the initial stages of lockdown reveals key ad spend trends. The second barometer report, following an initial report looking at the early period of lockdown, clearly shows a V-Shaped impact of COVID-19 on the overall digital advertising ecosystem. ADYOULIKE, which integrates directly with the UK's leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail,…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…

Sincro Announces Automotive Partnership with Facebook

Sincro partners with Facebook to deliver vehicle catalogs that power Automotive Inventory Ads for auto dealers Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a result, dealers are now able to request a vehicle catalog from Sincro directly from their Facebook Business Manager, streamlining the process of creating Automotive Inventory Ads. "We are excited to partner with…

605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising Campaigns

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards Deterministic Outcome-Based Planning of Linear and Cross-Channel Campaigns 605, a leading television measurement and analytics company, today announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel audience attribution solutions to quantify the impact of TV advertising on consumer behavior. 605 IMP4CT…