Measure Protocol’s “MobileLife Behavior Report” Reveals Consumer Digital Behavioral Data

New insights show what people are really doing, watching and buying on their devices with data collected through Measure's proprietary Retro technology Measure Protocol has released the "MobileLife Behavior Report" based on behavioral data collected from nearly 5,000 respondents using the company's proprietary Retro technology. The new report provides detailed data on consumer digital behaviors, such as device and app usage, in-app purchases, account-level media consumption, and app-specific activities. The insights…

Edison Partners Announces Sale of Behavioral Data Intelligence Leader Jornaya

Edison Partners, the leading growth equity firm, announced the sale of Jornaya to Verisk, a leading data and analytics company. Philadelphia-based Jornaya is a leading behavioral data intelligence company that provides insights and analytics to marketers in banking, insurance, mortgage, real estate, higher education and automotive. Jersey City, N.J.-based Verisk is a leading data analytics provider serving customers in insurance, energy and specialized markets, and financial services industries. Marketing Technology News: …

Verisk to Acquire Behavioral Data and Intelligence Leader Jornaya

The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention Verisk, a leading data analytics provider, announced it has entered into an agreement to acquire Jornaya, a leading provider of consumer behavioral data and intelligence. The acquisition will add Jornaya's proprietary view of consumer buying journeys to Verisk's growing set of marketing solutions for the insurance and financial services…

Neuro-ID Raises $7 Million Series A Round to Unlock Access to Behavioral Data Globally

Round co-led by Fin VC and TTV Capital and joined by Canapi Ventures. Neuro-ID enables industry leaders in Payments, Lending, Fintech and Insurance, to reduce online fraud and friction with real-time behavioral analytics. Neuro-ID Customers have decreased fraud by 35% while increasing conversion by 200%. Neuro-ID, the pioneer in Behavior-as-a-Service (BaaS) technology, today announced that it has raised a $7 million Series-A funding round led by Fin VC and TTV Capital. Canapi Ventures also participated in the round.…

Biometrics Experts and New Study Highlight How Behavioral Biometrics Supports Strict Regulation and Offers Better Data Privacy Protections

BehavioSec, the industry pioneer and technology leader for behavioral biometrics and continuous authentication, announced new findings that organizations and consumers can feel more comfortable with wider use of behavioral biometrics to safeguard their online digital experiences and identities. Following a year of digital transformation on a societal level, the demand for better online user experience and a stronger level of digital identity protection has become essential. With a year when the world has seen a…

AccuData Launches NextGen Behavioral Targeting Solution

AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution that enables marketers to serve digital display ads to consumers based on their online search behavior. The product harnesses the power of a pay-per-click (PPC) campaign in a dynamic display advertising environment. AccuData can further refine target audiences based on demographic and geographic overlays that ensure ads are served only to consumers that meet…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

Experience Management Leader Medallia to Acquire Behavioral Analytics Startup Cooladata

Acquisition Enables Acceleration of Medallia's Predictive Journey Capability Medallia, Inc., the global leader in customer experience management, announced it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform.  Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. This…

The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results

To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session on Tues, Sep 25, at 1pm. In the world of sales, decisions are everything. What to sell, where to sell, how to sell: the future of our organizations, as well as the success of our employees, depends on how we decide (and re-decide) these questions, every day. Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018   For years, sales leaders have based decisions on experience and…

Heap Named Snowflake Data Marketplace Partner Of The Year

Heap’s unmatched approach to helping customers illuminate every part of their users’ digital journeys empowers Snowflake users with a holistic view of the customer Heap, the digital insights platform used by more than 7,600 companies worldwide, today announced that it has been named Snowflake’s FY2021 Data Marketplace Partner of the Year. Snowflake, the Data Cloud Company recognizes Heap for its integration within Snowflake’s ecosystem with Heap Connect, which helps users enrich the 360-degree view of the customer…

Spirion Expands Product Portfolio To Address Sensitive Data Protection Across Key Stages Of Enterprise Readiness

Extensible SaaS-Based Solution Platform Offers Simplified Approach to Managing Sensitive Data Security, Privacy, and Governance Spirion, a pioneer in data protection and compliance, today announced the expansion of its flagship Sensitive Data Platform portfolio with new Software-as-a-Service (SaaS) solution offerings that simplify the protection of sensitive data across the key stages of enterprise readiness—from data security and data privacy to broad data governance initiatives. The company’s new solution suite helps…

New DISQO Research: Contaminated Data In Siloed Campaign Measurement Threatens Brand ROI

DISQO’s cookieless, fully-permissioned, first-party view of consumers’ online behaviors uncovers cross-platform activity and the inaccuracy of siloed measurement methodologies Audience insights platform DISQO today released new research revealing the critical risks marketers face in understanding advertising performance when constrained by siloed measurement. As the loss of identifiers threatens to increase siloed measurement across the industry, DISQO’s cookieless measurement approach and insights show the overlapping use…

D4t4 Launches Celebrus Fraud Data Platform to Address Growing Digital Threats

Delivers Real-time Behavioral Insights to Prevent New Account, Account Takeover, and Payment Fraud to Better Protect Businesses and their Customers D4t4 Solutions Plc, a leading innovator in customer data, management, and analytics, today launched the Celebrus Fraud Data Platform (FDP) to help businesses protect their customers in real-time across all digital touchpoints using automated behavioral insights to eliminate new account, account takeover, and payment fraud. Working seamlessly with existing fraud management tools,…

BigCommerce Gives Merchants Control of Their Data with Launch of Big Open Data Solutions

BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established brands, announced the global launch of Big Open Data Solutions, a full product suite featuring both native and best-of-breed partner data solutions that give merchants the ability to aggregate, analyze, understand and use online store data to gain insight into customer behavior to enhance decision-making and improve business performance. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a…

AWS To Open Data Centers In Israel

Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced it will open an infrastructure region in Israel in the first half of 2023. The AWS Israel (Tel Aviv) Region will enable even more developers, startups, and enterprises as well as government, education, and non-profits to run their applications and serve end-users from data centers located in Israel. Additionally, the government of Israel announced that it has selected AWS as its primary cloud provider as part of the “Nimbus” contract for…

Centriply + Claritas, Now Enabling Data-driven Linear Tv Ad Campaigns At The Household Level

Advanced Linear TV advertising agency Centriply, announced a collaborative effort with Claritas to help brands maximize their linear TV ad campaigns. The agreement between the two integrates Claritas audiences with TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with audience profiling capabilities, brands can leverage the right targeting to increase growth and profitability, utilizing the scale of linear TV to…

Prove to Acquire Mobile Behavioral Biometrics Company UnifyID to Accelerate Dynamic Multi-Factor Authentication

Prove announced it will acquire UnifyID, a market leader in mobile-based passive authentication and behavioral biometrics. UnifyID is backed by leading investors including New Enterprise Associates (NEA), Andreessen Horowitz (a16z), and Stanford University’s StartX. Approving legitimate transactions while thwarting fraud is the goal of authentication technologies. Static and cumbersome techniques impede revenue while driving operating expenses and customer frustration. With UnifyID, Prove customers will benefit from…

New DISQO Research: Current Digital Ad Optimization Methods May Depress Sales Due To Increasing Data Restrictions

Audience insights platform DISQO today launched its New Foundations of Ad Effectiveness series, holistically examining consumer journeys online to illuminate what really works in the quickly evolving digital advertising environment. The first report, “X-Ray Specs for Path to Purchase Attribution,” uncovered that brands with a restricted view of their consumers’ journeys could actually drive customers away from the very destinations where they are most likely to buy. Because of the increasing limitations on third-party,…

Contextual Meets Behavioral – The Best Of Both Worlds?

What do you get if you throw contextual targeting and behavioral targeting into the mixer? Is it possible to get the best of both worlds, while boosting reach, relevance and performance at the same time? That’s the challenge we set ourselves when we created Illuma back in 2016. The same questions are being asked now, with cookies on the decline and the ad world eagerly looking for compliant alternatives which also deliver scale, without compromising on results. Marketing Technology News: Strata Introduces Identity…

Zighra Is The First FIDO Certified Behavioral Authentication Solution

Zighra, the leading solution for decentralized AI-powered continuous authentication, announced that its mobile behavioral authenticator has been certified by the FIDO (Fast Identity Online) Alliance. This represents the first continuous authentication solution powered by on-device behavioral biometrics to meet the FIDO standard. Zighra's distributed, continuous behavioral authentication provides a strong defence against phishing, fraud and remote attacks. Combining AI, biometrics and behavioral analytics eliminates…