Copyright Management: Copibec Adopts Blockchain Technology

Copibec is leading the way by embracing blockchain technology through a partnership with Montreal start-up Scenarex, the leading developer of digital publishing solutions built on blockchain technology. The goal of this partnership is to deliver an automated copyright management platform for businesses that use copyright-protected content. This new platform will meet a key need for Copibec’s clients who are committed to complying with copyright while ensuring that content can be shared smoothly within their organizations.…

Robin8 Partners with Kantar Media CIC to Use Blockchain Technology to Disrupt China Influencer Marketing

Robin8, Inc., China's leading social media influencer search engine has announced strategic partnership with Kantar Media CIC (KMCIC), China's leading social intelligence consultant firm on KOL profiling to bring a revolutionary change to China's influencer market. As part of the partnership, KMCIC will leverage Robin8's enterprise blockchain solution to evaluate KOL's performance, thus enabling better evaluation of China's KOL market and bringing transparency to advertisers. Blockchain as the answer to influencer's…

Bitcoin for Beta Testers of SRAX’s Blockchain Technology BIG Platform

Sign up Now to Secure Opportunity to Win When BIG Opens in Beta Next Month; Top Three Most Active BIG Platform Testers Will Be Rewarded with Bitcoin Social Reality, Inc.'s blockchain identification graph platform, BIG, enters the Beta testing phase next month, and Beta testers will have the unique opportunity to earn Bitcoin for participating. The most active Beta tester will be rewarded with five Bitcoins. The second most active Beta tester will receive two Bitcoins and the third will be rewarded with one Bitcoin.…

Conquering Data Veracity and Privacy Concerns with Blockchain Technology

Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and launch campaigns that resonate with consumers. Brands need to be more clear with consumers about utilization of data for a greater customer experience but transparency also helps to ensure data veracity surrounding campaign reach and spend,  which helps mitigate ad fraud. To overcome data transparency and veracity concerns, brands are taking a new approach to digital marketing by leveraging incentivized social…

Partnership Between DataBlockChain.io and Virtual DBS Enhances Power of Blockchain Technology Using Predictive Analytics

Tech Startup Datablockchain.io Presents an Ultimate Use Case for Blockchain Integration Through Their DBCC Token Ecosystem DataBlockhain.io, a revolutionary platform combining big data, blockchain technology, and artificial intelligence has announced a partnership with Virtual DBS. A marketing industry innovator, Virtual DBS offers customer profiling and predictive analytics to deliver highly targeted digital marketing campaigns. The companies have combined forces to give clients the benefits of the blockchain, fortified by…

How Blockchain Technology Could Disrupt Social Media’s Stronghold on Data

Will Blockchain come into its own next year? Blockchain is like the internet in the 90’s. People have heard of it, the buzz is growing, and there is a sense that it is important -- but few understand the size and scope of its future impact. Right now we see hundreds of competing blockchain protocols and very little standardization. 2017 was the year that brought awareness to the concept of blockchain. I expect 2018 to be the year we start to see consolidation, regulation, and more widespread early adoption. Also Read:  …

SRAX Announces Alpha Release of Blockchain Technology BIG Platform

Limited, by Invitation Only, Alpha Users to Be the Original Participants in Building the First Consumer-Powered Data Marketplace Where People Will Own, Verify and Sell Access to Their Data Social Reality Inc.'s blockchain identification graph platform, BIG, recently announced the release of the Alpha version of its consumer data management and distribution system to a limited, by invitation only group of users. The announcement represents the first direct engagement for BIG with users and the next step in creating the…

Marketing Technology Provider Aqilliz and Telecoms Giant MyRepublic Create Blockchain-Based Loyalty Programme

The pilot looked to explore promising blockchain-based business model innovations for the telecommunications sector Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, completed a loyalty programme pilot in partnership with multinational internet service and telecommunications provider, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme application was developed as part of the IMDA Blockchain Challenge which looks to explore the applications of…

Deloitte Blockchain Platform ‘Eduscrypt’ Uses QEDIT’s Privacy-Enhancing Technology

QEDIT’s Privacy-Enhancing Technology To Be Leveraged in Deloitte Blockchain Platform – Eduscrypt; To Transform the Process for Storing, Validating, and Sharing Education Qualifications While Maintaining User Confidentiality QEDIT, a Privacy-Enhancing Technology provider based on zero-knowledge proof cryptography, has announced that its privacy solution has been integrated into Deloitte’s ‘Eduscrypt’ platform. The Eduscrypt solution uses blockchain technology to enable organizations to track, share, and validate the…

Ternio Blockchain Framework Accepted as Amazon Advanced Technology Partner

Ternio, a Leader in Scalable Blockchain Architecture for Enterprise Organizations, Has Announced Its Acceptance as an Amazon Advanced APN Technology Partner Ternio, a leader in scalable blockchain architecture for enterprise organizations, has announced its acceptance as an Amazon Advanced APN Technology Partner. Ternio’s patent-pending Lexicon framework has made headlines in recent months as the only scalable blockchain framework capable of supporting over one million transactions per second, fully decentralized and…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

AppSwarm to Launch Blockchain Research Lab in Tulsa and New York in Partnership With AI Venturetech

AppSwarm, Corp., a software development company and aggregator of mobile applications, announces plans to launch a blockchain research lab in Tulsa, OK and New York City to develop new applications utilizing different blockchain protocols. The Company announces plans to launch a Blockchain Research Lab and consulting firm in Tulsa, Oklahoma focused on the development and utilization of current blockchain protocols in partnership with AI Venturetech. Blockchain is a decentralized transaction and data management…

Blockchains Strengthens Decentralized Identity Capabilities with Acquisition of evan GmbH

Blockchains, Inc., a Nevada-based blockchain technology company committed to protecting and empowering individuals, today announced its acquisition of evan GmbH. Headquartered in Dresden, Germany, evan focuses on building for the new economy through its blockchain-based decentralized identifier solutions. Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s Fastest-Growing Private… “Developing a trust infrastructure based on digital identity is key for cooperation on the…

Discussions.app to Launch Reputation System Exclusively on Telos Blockchain

Decentralized media platform Discussions.app is developing its infrastructure and reputation system on Telos, completing a full migration from EOS Telos, one of the most active blockchain platforms in the world according to Blocktivity and CryptoDiffer, today announced that decentralized media platform Discussions.app will be using Telos as the primary infrastructure and development platform for its Aura, a decentralized reputation system aimed to provide DApps a sense of the value of their interactions by providing an…

SESSIA to Expand Alliance to Help Enterprises With Blockchain Marketplace Solutions

The one-of-a-kind blockchain-based marketplace SESSIA plans to expand its alliance for aiding enterprises with their blockchain marketplace solutions. Owing to its rapid surge to global prominence, SESSIA successfully is looking forward to helping global enterprises with their marketplace solutions, thereby assisting businesses in publishing their ads and news. The blockchain-based marketplace of SESSIA contains a feed with product catalogs, thereby aiding businesses in publishing their advertisements. SESSIA provides…

VTB and Gazprom Neft Launch Blockchain-Enabled Payments

VTB Bank has implemented a new method of making online payments by connecting to the blockchain platform, Smart Fuel, provided by Gazpromneft-Aero (operator of Gazprom Neft’s aviation refuelling business). The technology has reduced the transaction time from 4-5 days to just a few minutes, while also significantly cutting down on airlines’ costs. With the new payment system, based on smart contracts, airlines can instantly pay for the fuel directly through fully secure financial transactions in real time, 24/7. The…

Blockchain App Factory becomes an Entrepreneur’s Choice of Investment by Developing its Futuristic DeFi Exchange Platform

The significance of blockchain excels in enormous industries, and its contribution to modernizing traditional finance offers remarkable changes in the financial sector. DeFi trading is an efficient resource for investors to invest and manage their assets in a decentralized medium. Blockchain App factory develops a deFi exchange platform that offers security, speed, and transparency for every exchange with the power of distributed ledger technology. Marketing Technology News: Tru Social Offers A New Solution to the…

ZW Data Action Technologies Invests in SaaS Software Operator Weiyouxin Technology

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

Virtually Human Studio Signs Three-Year Agreement With ATARI Boosting Entertainment Experience on the Blockchain

Video game industry pioneer ATARI and entertainment startup Virtually Human Studio (VHS) announce they have signed a three-year deal to further bring the beloved and iconic ATARI brand into blockchain and NFT gaming.  VHS, creators of ZED RUN, a game of skill and strategy built on the Ethereum network, allows players to interact with non-fungible tokens in the form of cryptographically unique racehorses. VHS and ATARI will work together to introduce rare and collectible in-game items designed to reflect ATARI's most…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…