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3DLOOK Rolls Out Body Shape Analytics To Help Apparel Companies Tackle The Problem Of Poor Fit

3DLOOK is rolling out body shape analytics as an advanced feature to their size and fit recommendation solutions to help brands and manufacturers better align their products with actual customer body shape data to reduce waste and returns. With the new feature, companies will now receive analysis on both measurement and body shape data of their actual customer base, to identify high opportunity groups. This segmented data can be used to adjust grade rules to create better fitting products and to optimize inventory planning…

COVID-19 Makes Mobile Operators, AI and Analytics as Critical as Hand Sanitizer

As the COVID-19 pandemic spreads across the world, the first thing we all did, after rushing to the store in search of masks and isopropyl alcohol, was to crawl the Internet for information.  And as the pandemic continued to grow, employees everywhere started receiving mandates to work from home, students switched to virtual learning and, in a matter of days, almost every community started to shelter-in-place or voluntary quarantine using the simplest and primordial rule of isolation. Can mobile network operators sustain…

Accenture Completes Acquisition of B2B Sales Firm N3

N3 combines specialized sales talent with AI-powered insights to deepen B2B sales interactions Accenture has completed its acquisition of N3, an Atlanta-based business-to-business (B2B) sales firm that combines specialized talent with artificial intelligence (AI) and machine learning (ML) capabilities to enable smarter, more efficient sales interactions. “Bringing N3 into the Accenture family will better enable us to help companies influence purchasing decisions at critical stages” Now part of Accenture…

IAB Ushers in New Era: David Cohen Named IAB CEO; Randall Rothenberg Named Executive Chair

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022. "In less than a year as President of IAB, David Cohen has vastly increased the size of our media marketplaces, brought an unprecedented number of industry captains into our leadership councils,…

Zeotap Announces ID+, A Privacy-Compliant Universal Identity Initiative for the Marketing Industry

Its universal identity initiative aims to overcome challenges posed by the demise of third-party cookies and other platform identifiers Global customer intelligence platform zeotap announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a fast-changing regulatory landscape. The ID+ project is an open invitation to the entire industry to collaborate on a collective…

BORN Group Receives SAP APJ Partner Excellence Award 2020 for SAP CUSTOMER EXPERIENCE

Award Presented at SAP Field Kick-Off Meeting 2020 BORN Group announced another award win: an SAP® APJ Award for Partner Excellence 2020, for SAP Customer Experience. Awards were presented by SAP  to the top-performing SAP partners in the APJ region that have made outstanding contributions to driving digital transformation for SAP customers. Recipients of this year’s awards have been – in partnership with SAP – helping customers adopt innovation easily, gain results rapidly, grow sustainably, and run more simply with SAP…

Gerber Partners with 3DLOOK to Offer Unique Digital Customer Experience

Offer the ultimate experience of the end-to-end supply chain remotely Gerber Technology and 3DLOOK, The Body Data Platform are proud to announce their partnership and integration to offer a fully-connected, digital remote supply chain experience. In a retail world in which fit is essential and working remotely due to the COVID-19 situation is the new normal, this partnership will facilitate consumers receiving personalized, high-quality garments by leveraging a fully connected, on-demand workflow. To support demand…

Dear Google…I have a Suggestion!

Dear Google,    It’s not easy being the market leader.  No matter what you do, you wind up as everybody’s villain du jour. So, in January, when the timetable for phasing out the cookie was announced, you couldn’t have been surprised when your initiative to work with the AdTech community to “maintain an ad-supported web” was widely dismissed as an anti-trust smokescreen.   However, if members of the community put aside their skepticism for a moment, they might see that in the end, we are all on the same page. Really. It…

Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

NetZoom Adds Even More Devices to the Largest Microsoft Visio Stencils Library

NetZoom recently expanded its Visio Stencils Library with a variety of manufacturers' hardware devices including Cisco Systems, Atalla, Netgear, Synology, and Veritas NetZoom, Inc., the maker of largest NetZoom Visio Stencils Device Library for documenting and diagramming network and data center assets, recently released new Visio Stencils for the following product lines: Manufacturer / Device Model Atalla Atalla Ax150 Series Aruba Networks 2930M Switch Series Cisco Systems Stealthwatch…

Unifeed, the United Nations Broadcast Quality Video News Platform, Joins Reuters Connect

Reuters announced that UNifeed, the United Nations broadcast quality video news content platform, has joined the award-winning digital content marketplace, Reuters Connect, as a content distribution partner. This is the first international government body to distribute its content via Reuters Connect, providing Reuters customers with access to broadcast-quality video covering global issues and stories from the UN network of specialised agencies, funds and programmes, Peacekeeping Operations, leaders' speeches and UN…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

MarTech Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

Gillette and Twitch Announce the Return of the Gillette Gaming Alliance

Top streamers unite to let fans earn virtual goods in return of “Bits For Blades” Gillette, the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, announced the return of the “Gillette Gaming Alliance,” a team of five Twitch streamers from around the world that will collaborate with Gillette to create content for their fans. This is a continuation of a partnership that began in 2017. Each of the Alliance members was selected to represent the brand and…

TechBytes with Christian Henschel (CEO) and Paul H. Müller (CTO) at Adjust

"Marketing automation will augment marketing teams, giving them new strengths even when their numbers are low." What kind of future are you building for your customers at Adjust?  Christian: In 2020, Context will be king — and Automation will do the heavy lifting. The right ad delivered to the right person at the right time: it’s a Marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. With consumer demand for personalized content reaching an…

WooPlus, The Dating App for Curvy People, Announces Results of Online Dating Survey Along with Most Significant Update in Five Years

Cupid's Arrow Hits the Mark as the App Announces Its Most Significant Software Update in Five Years WooPlus, the dating app which connects curvy people, as part of a commitment to deliver top tier customer experience, announced its most significant update in five years, with a fresh, new look and user experience. Launched in 2015, the WooPlus app has long been at the forefront of changing attitudes towards a body-obsessed culture and has one major goal: to provide a user experience that's a destination where curvy …

Adobe Announces Changes to Executive Leadership Team

Adobe announced a number of organizational changes to its executive team. Executive Vice President and Chief Human Resources Officer (CHRO) Donna Morris will be leaving Adobe to pursue another opportunity. Executive Vice President Gloria Chen will be stepping into the CHRO role effective immediately. A 20-year Adobe veteran, Chen was most recently Executive Vice President of Strategy and Growth as well as Chief of Staff to the CEO. In addition, Adobe Chief Technology Officer Abhay Parasnis will assume responsibility…

MarTech Interview with Thomas Saunders, Chief Engineering Officer at Nash

"As Blockchain becomes more prevalent, it will continue to enable people around the world to exchange value freely and easily without expensive or invasive intermediaries or relying on fiat currencies managed by governments." Tell us about your interaction with the latest Fintech like Crypto, Ethernet and Blockchain? I became interested in the technology behind the Ethereum Blockchain around four years ago, after which I began thinking and reading about its potential to change and shape how society approaches information,…

CCPA Insights Series Part 1: Understand the Value of First-Party Data

The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments. However, GDPR compliance doesn't mean your CCPA preparedness is unshakeable. You may still need to do…

TechBytes with Keith Pieper, VP of Product Operations at Sovrn

Tell us about your role and journey into Advertising technology My first role in Ad technology was with AdNet who built websites in Omaha, Nebraska. While there, I helped the company move from building websites to administering online display media for Ameritrade, also headquartered in Omaha. From there, I moved to Colorado to join an ad serving startup called MatchLogic. It’s been a fun and interesting road since that eventually led me to Sovrn today. What are your thoughts on the CCPA? How can the industry prepare…