News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added to an extensive connector network to simplify data ingestion and support any martech stack. A new, in-store SDK delivers a rich set of connected shopper data to marketers, store associates and customer service representatives. Treasure Data introduced new product capabilities for its…

INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs. Today's announcement brings the total capital raised by BrandTotal to $20 million to date The company plans on…

Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq's data from over 2,600 TV stations across more than 85 countries into the Brandwatch Consumer Research platform alongside the world's largest social data archive and its suite of AI-powered analytics, alerting and reporting tools. This new integrated solution lets…

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced new advanced analytics capabilities to their industry-leading BrandXM solution. New Brand Driver Analysis built into BrandXM gives organizations of all sizes the power to quickly prioritize which actions will improve consumers' brand preferences and perceptions. Typically brand driver analysis is time and resource-intensive, with much of the work completed by a data scientist or outside consultant. Qualtrics'…

MarkMonitor to focus exclusively on Domains Management Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the completion of the previously announced agreement to sell the MarkMonitor brand protection, antipiracy and antifraud business to OpSec Security, a global leader in anti-counterfeiting and brand protection solutions. As a result, MarkMonitor and its domain management business will continue to be an integral part of Clarivate's…

Nearly half of U.S. employees say their company has embedded AI into their standard business processes, and more than half of employees fear that they’ll lose their jobs to advanced automation and robots. However, in the midst of the chatter around how AI may be taking jobs away, we’re neglecting a very important discussion: how can AI actually improve jobs? This is a particularly necessary conversation for brands and marketers looking to use technology to boost sales or reduce customer churn, but what areas are important…

The Company Releases the Industry's First Brand Awareness Analytics for Consumer Recognition of TLDs BRS Media, a diverse and growing marketing and e-commerce firm that assists traditional and interactive companies build and brand on the power of the Internet, announced the first ever Top-Level Domain (TLD) Industry Data Quadrant Brand Analytics. BRS Media is a leading-edge firm that provides data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling to the Top-Level Domain…

Scoop Has Been Incubated by Netcore Solutions, a Global Marketing Automation Provider In a recent development that highlights how rep-customer interactions can be leveraged to gain market intelligence, Scoop, a Netcore incubated startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization. Scoop leverages machine learning to mine insights from customer conversations across voice, video, and text sources to discover sales…

A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig helped a leading logistics player based out of Germany to transform their business model and monitor the effectiveness of media investments and digital marketing campaigns. Quantzig's social media analytics solutions help businesses to analyze the effectiveness of company communications and…

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups. Marketing Technology News: TA Digital Welcomes Brian Meade as the Sr. Director Digital Commerce Channels…

New capabilities enable digital marketers to identify the objects and image colors in branded social content that drive the most positive audience engagement Unmetric, an enterprise solution for branded content analysis and discovery, announced new image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they or other brands post on social media. These insights will enable brands to make strategic decisions about the use of specific object tags and colors…

Following the announcement that Lowe’s Companies Inc. has acquired the Retail Analytics platform of Boomerang Commerce, Inc., Boomerang has announced it will rebrand and operate as CommerceIQ focusing on helping consumer brand manufacturers succeed on Amazon. Boomerang Commerce Rebrands As CommerceIQ after retail analytics platform is acquired by Lowe's Boomerang Commerce was founded in 2012 by Guru Hariharan, an Amazon and eBay veteran, and is based in Mountain View, CA with offices in Seattle, Chicago and Bangalore.…

Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Going forward, Nativo will support SimpleReach’s leading advertiser…

For the First Time in Social Listening History, Companies Can Monitor Their Brand Mentions, in Text, Image, and Now in Motion with Video Recognition by Talkwalker Talkwalker, the world’s leading social listening and analytics platform, became the first and only solution in the industry to offer brands and agencies AI-powered video analytics. This, combined with Talkwalker’s advanced social media analytics and award-winning image recognition, can discover up to 3x the number of brand mentions. Providing clients with a…

TotalSocial Now Includes First-of-Its-Kind Advanced Analytics for Predicting Brand Equity, Full Reddit Content for Brands and YouTube Video Shares, while Increasing Versatility of Diagnostic Analysis to Guide Better Marketing ROI for Brands Engagement Labs Inc. announced a major development in its TotalSocial platform with the release of Version 3.2 which enables marketers to predict movements in their brand equity metrics months in advance, taking advantage of the predictive power of consumer conversations on long term…

CS Live Allows Companies to Glean Instant Best Practices Insights in the Time it Takes to Browse Their Site Continuing to provide marketers and brands with deeper analytics and insights into how and why online users do what they do, ContentSquare, a digital experience insights platform, announced a new solution – CS Live – that delivers customer experience (CX) information in real-time with one click. "Because digital is a mission critical channel today, we want to make sure that, for companies we support, key…

Newly Launched AI-Powered Automation Engine Will Revolutionize the Social Listening Industry, Slashing Time Spent on Manual Analytics Tasks Talkwalker, the leading social listening and analytics platform, announced the launch of the Talkwalker AI Engine. This revolutionary AI aids PR & marketing personnel by automating social data analytics, giving them more time to focus on insights, and generating impactful results for their business. As the access to big data has grown exponentially, it’s become harder and more…

The Report, Published by Customer Data Platform, Lexer, Has Revealed High Performing Brands Use Data Much More Often The finding comes from the 2018 Data Culture Study, an industry report on the challenges marketers face in operationalizing data to improve the customer experience.  The report, published by Customer Data Platform, Lexer, has revealed high performing brands use data much more often. Key findings include: Over 75% of high performing brands have in-house analytics and insights. Low performing…

Harvard Business Review Analytic Services Study Provides Insight into Leading Analytical Strategies from H&R Block and TelefóNica Chile With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied…

The Platform Actively Captures Sentiment and Audience Perception VINCI360, a breakthrough social analytics platform delivering real-time awareness of customer sentiment and brand impact was released by MSRCOSMOS, marking a new era in the ability to proactively capture and respond to market opportunities and competitive threats. Companies deploying VINCI360 are able to define a vibrant lexicon of keywords and phrases they want to monitor-both as they happen live and also over time across all major social…