Brand Wings Software Takes Flight-New Platform Is Poised To Disrupt Through-Channel Marketing Automation Space

Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Offered to brands as a software-as-a-service (SaaS) solution, the Brand Wings platform brings unique new value to channel marketing. The…

AcuityAds Partners With Digiday to Release in-Depth Industry Whitepaper, “Brands Need Advertising Automation to Control the Consumer…

Leveraging Advertising Automation Can Lead to Increased Return on Advertising Investment AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, released an industry whitepaper, "Brands Need Advertising Automation to Control the Consumer Journey," in partnership with Digiday, a media company and community for digital media, marketing and advertising professionals. As the creators of illumin™,…

Smartsheet to Acquire Brandfolder Adding Content Management to Workflow Automation Offering

Smartsheet, the enterprise platform for dynamic work, announced that it has agreed to acquire Brandfolder, the market momentum leader in digital asset management (DAM), as awarded in a 2020 G2 Report. Combining Brandfolder’s world-class DAM capabilities with Smartsheet’s leading collaborative work management platform will create a dynamic solution that manages workflows around content and collaboration, and enable organizations to break down silos, execute more effectively, and make better decisions faster. Established in…

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

Totem Agency Launches My-Totem, a Branding Automation Platform

Helping you put your most professional look forward, Totem Agency is the furthest thing from a branding agency; however, they've comprised all the best parts of one. Online branding and visual marketing platform My-Totem is the latest startup from Atlanta, disrupting the way small businesses market and advertise. Ashley Richardson, CEO and Co-founder at Totem Agency is excited to announce the launch of My-Totem, a branding automation platform that uses info-driven algorithms to brand companies automatically.…

Wibbitz Launches Studio and WAVI, Meeting Brand Demand for Enterprise-Class Video Creation and Automation

New Offerings are a Major Inflection Point for Wibbitz as Brands Integrate Video Across Business Strategies and Shift Creation In-House Automated video creation company Wibbitz announced the launch of Wibbitz Studio and the Wibbitz Automated Video Interface (WAVI), two major new product and feature releases intended to support brands as they continue to bring creative production in-house and to integrate video as a strategic business lever across all aspects of their organizations. Each new offering gives brands the…

CGS Survey Reveals a Blend of Automation and Human Interaction Will Drive Meaningful Connections Between Customers and Brands

Over 70% of US Consumers Are Less Likely to Use a Brand If Customer Representatives Are Unavailable CGS, a global provider of business applications, enterprise learning and outsourcing services, announced findings from its 2019 CGS Customer Service Chatbots & Channels Survey. The results showed that consumers willingness to use AI as a go-to resource is waning as they struggle to have productive interactions. CGS surveyed more than 1,000 U.S. consumers to better understand their preferences around customer service…

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

The Talkwalker AI Engine Provides Social Media Analytics Automation to Find Relevant Brand Insights Faster

Newly Launched AI-Powered Automation Engine Will Revolutionize the Social Listening Industry, Slashing Time Spent on Manual Analytics Tasks Talkwalker, the leading social listening and analytics platform, announced the launch of the Talkwalker AI Engine. This revolutionary AI aids PR & marketing personnel by automating social data analytics, giving them more time to focus on insights, and generating impactful results for their business. As the access to big data has grown exponentially, it’s become harder and more…

Do Brands Use Email and Marketing Automation Effectively?

Let’s Get a Deeper Insight into How the Email and Marketing Automation Trend Has Developed Email marketing automation is the fastest-prancing technology that provides marketing teams with the power to optimize lead generation, drive sales conversions, and ultimately generate more ROI. Automation is a critical component in modern-day marketing stack for leading businesses and SMBs. According to the recent stats, the global marketing automation software market is expected to reach $7.63 billion by 2025. Email…

The Benefits Of A Digital Brand Refresh And A Few Tips

Last year’s surge in e-commerce sales will not be remembered as a pandemic-era phenomenon that eventually gave way to a return to brick-and-mortar normalcy. Instead, it will be marked in time as a dramatic acceleration in a trend that pre-dated COVID-19. Indeed, one study found that the pandemic had sped up the shift from physical to digital commerce by as much as five years. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… As customers grow…

BlueOcean Launches AI-Driven Brand Navigator

With Microsoft, Smirnoff, Clorox, and Panda Express as customers, new launch highlights the disruptive power of brand strategy as a service BlueOcean today launched Brand Navigator, a powerful AI-driven brand strategy platform that enlightens companies with always-on answers about their respective brand strategies and positioning. Brand Navigator strengthens companies with continuous brand insights and actionable guidance to outmaneuver less nimble competitors. Marketing Technology News: SAP.iO Foundry Tokyo Kicks Off…

HypeAuditor, The AI-powered Influence Marketing Platform, Reveals the Year’s Biggest Brand Leaders In Annual “State of…

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, released its second annual “State of Influencer Marketing 2021” report. Revealing 2020’s most influential social media leaders, as well as industry-pioneering best practices. “Unsurprisingly, 2020 was an extraordinary year in every sense, and the digital and social landscape continues to evolve so fast that it can be hard for even the most progressive brands to stay abreast of all changes,” said Alex…

CCP Announces The launch Of The CXRPMA (Customer Experience, Resources & Process, Management And Automation) Conference

CCP announces the launch of the CXRPMA (Customer Experience, Resources & Process, Management and Automation) Channel Partner Conference for Jun 10th, 2021 After successfully hosting the biggest & the most significant annual conferences for the Canadian Telecom & IT Canadian Channel Partners community for six consecutive years, Xeo Marketing and Strategic Consultancy now brings to the market – CXRPMA (Customer Experience, Resources & Process, Management and Automation) Channel Partner Conference for Jun…

PDFTron Acquires Document Automation Leader Windward Studios

Definitive technology platform extended with dynamic document automation & generation for app developers, integrators and admins PDFTron Systems Inc., the world's leading provider of document technology solutions for software developers, today announced the acquisition of Windward Studios, the Colorado-based leader in document automation and generation technology. The addition makes the PDFTron platform the world's only source of both client-side document generation and no-code document automation capabilities, and…

LivePerson And Tech Mahindra Announce Partnership Bringing The Power Of Conversational AI To Brand-Consumer Communications

Customer experience leaders combine conversational AI and digital services, empowering brands to connect with customers on their preferred messaging channels LivePerson, Inc, a global leader in Conversational AI, and Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, today announced a new partnership to help brands deliver end-to-end marketing, sales, and customer service solutions by connecting with their customers via AI-powered messaging.By…

PowerInbox Rebrands To Jeeng, Kicks Off A New Era In Personalized, Automated Messaging For Publishers

Expanded Platform Moves Beyond Monetization to Offer Digital Publishers Proven Audience Engagement & Revenue Growth Through Email, Push Notifications & More PowerInbox, the trusted email engagement and monetization partner for publishers, today unveiled a complete rebrand and new name: Jeeng, which more accurately reflects the company's expanded vision and innovation roadmap for delivering personalized, automated messaging for publishers. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted…

inMotionNow Announces Merger with Lytho, a Leading Brand and Digital Asset Management Platform

Combination of Creative Workflow and Brand Management Platforms Will Provide Customers Powerful Simplicity to the Creative Content Lifecycle inMotionNow today announced the acquisition of Lytho, a brand management and digital asset management (DAM) platform. Lytho’s advanced digital asset management capabilities, content templating automations, and customizable brand portals complement inMotionNow’s industry leading creative workflow platform, inMotion ignite. Together, inMotionNow and Lytho provide a…

UiPath Partners with Seven Historically Black Colleges and Universities to Provide Automation Education

Leading enterprise automation software company, UiPath, announced it has partnered with seven Historically Black Colleges and Universities (HBCUs) to help train students on Robotic Process Automation (RPA). As more organizations invest in digital software technologies like automation, UiPath is committed to democratizing RPA technology and skills so all people can be successful in the Future of Work. The company’s Academic Alliance partnerships with HBCUs bring workforce development opportunities, along with skills,…

Apple and Sony Tie for Top Position: Ranking of 600 Brands in Japan, 2020

Apple and Sony were both ranked in the top position in the 2020 Nikkei Research's "Brand Perception Index." Microsoft (4th), Google (5th) and Coca-Cola (10th) were also present in the top ten list, together with a number of Japanese domestic brands. In 2020, Apple again defended its No.1 position of the previous year, while Microsoft and Google each dropped in the rankings by one place. Coca-Cola experienced a great lift, rising to 10th place from 18th. Marketing Technology News: Deloitte and UiPath Team on Intelligent…