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        MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
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        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
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        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
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        MarTech Interview with David Turner, CMO at Sidetrade
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        Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
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        TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
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        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
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        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
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        Fireside Chat with Mike Davie, CEO at Quadrant
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        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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        AI Takes Center Stage at Web Summit 2019
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        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
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        Why GDPR Changes Everything…for the Better
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        A-Z Glossary For Good TV Marketing – Part 3
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        5 Travel and Luxury Brands that Use Technology for Customer Experience
      • AI Takes Center Stage at Web Summit 2019
        AI Takes Center Stage at Web Summit 2019
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        How Marketing Automation and AI Are Transforming Customer Journey Stages
      • Turning Influencer Marketing into a Major Media Channel: How To
        Turning Influencer Marketing into a Major Media Channel
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        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
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      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: brand awareness

BRS Media Releases Industry First Quadrant Analytics for Top-Level Domain Brand Awareness
Analytics, E-Commerce and Mobile Commerce, Native & Programmatic Advertising

BRS Media Releases Industry First Quadrant Analytics for Top-Level Domain Brand Awareness

The Company Releases the Industry’s First Brand Awareness Analytics for Consumer Recognition of TLDs BRS Media, a diverse and growing …

Business WireOctober 30, 2019, 6:43 pmOctober 30, 2019 0 316
AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands
AI/ML, Technology

AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the …

MTS Staff WriterSeptember 17, 2019, 9:33 pmSeptember 17, 2019 0 411
SeQuel Response Hires New Director of Marketing to Propel Brand Awareness
Technology

SeQuel Response Hires New Director of Marketing to Propel Brand Awareness

Direct mail and digital marketing agency enhances its team with a seasoned marketing professional Direct mail and digital marketing agency …

PRNewswireJuly 8, 2019, 8:36 pmJuly 8, 2019 0 636
Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness
Content Marketing

Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can …

PRNewswireSeptember 21, 2018, 9:23 pmSeptember 21, 2018 0 850
Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing Ecosystem
AI/ML, Influencer Marketing, Social Media Marketing

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing Ecosystem

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of …

PRNewswireJuly 17, 2018, 1:28 amJuly 17, 2018 0 1069
Self Esteem Brands Appoints SOCi as New Global Platform of Record for Localized Social Marketing
Social Media Marketing

Self Esteem Brands Appoints SOCi as New Global Platform of Record for Localized Social Marketing

Parent Company of Anytime Fitness, The Bar Method, Waxing The City, and Basecamp Fitness Taps San Diego-Based Company to Drive …

Business WireDecember 3, 2019, 7:19 pmDecember 3, 2019 0 241
It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship
Guest Authors

It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and …

George StellaNovember 7, 2019, 1:00 pmNovember 4, 2019 0 547
Say It Now Drives One-To-One Conversations Between Brands and Consumers
Technology

Say It Now Drives One-To-One Conversations Between Brands and Consumers

Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director Award-winning Say It …

MTS Staff WriterNovember 5, 2019, 7:50 pmNovember 5, 2019 0 197
Qualtrics BrandXM Unlocks New Capabilities to Transform How Companies Deliver on their Brand Promise
Customer Experience Management

Qualtrics BrandXM Unlocks New Capabilities to Transform How Companies Deliver on their Brand Promise

New enhancements to BrandXM provide opportunities for businesses to monitor key touch points along the consumer journey, integrate online study …

PRNewswireNovember 5, 2019, 7:15 pmNovember 5, 2019 0 224
Reech Partners With Pinterest to Help Brands Collaborate With Pinterest Creators That Generated More Than 71 Billion Impressions in the Past 30 Days
AI/ML, Influencer Marketing

Reech Partners With Pinterest to Help Brands Collaborate With Pinterest Creators That Generated More Than 71 Billion Impressions in the Past 30 Days

Based on Reech Data, the Pinterest Creators Generated More Than 71 Billion Impressions in the past 30 Days Reech, the …

PRNewswireNovember 5, 2019, 4:46 pmNovember 5, 2019 0 309
Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content Solution
Video

Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content Solution

Mirriad’s Technology Integrates With Tencent to Dynamically Serve Branded Content to Large Audiences Computer vision and AI-powered platform company Mirriad announces a …

PRNewswireOctober 11, 2019, 1:36 pmOctober 11, 2019 0 398
TripAdvisor Introduces TripAdvisor Connect, A Data Offering for Advertisers to Reach, Engage and Activate High-Intent Audiences Off-Platform, Beyond the Brand's Website and App
Social Media Advertising

TripAdvisor Introduces TripAdvisor Connect, A Data Offering for Advertisers to Reach, Engage and Activate High-Intent Audiences Off-Platform, Beyond the Brand’s Website and App

Guided by TripAdvisor Member Data, New Solution Helps Advertisers Activate Custom Audiences Engaged with the Brand on Channels like Facebook …

PRNewswireOctober 9, 2019, 3:32 pmOctober 9, 2019 0 412
MarTech Interview with Lynn Browne and Mollie Kehoe, Co-Founders at BrandVerge
Interviews

MarTech Interview with Lynn Browne and Mollie Kehoe, Co-Founders at BrandVerge

How did you get into technology? What inspired you to start BrandVerge? Lynn: I think what really inspired us to …
Sudipto GhoshOctober 4, 2019, 1:30 pmOctober 4, 2019 1 1193
PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers
Location Data

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior …

PRNewswireSeptember 27, 2019, 3:30 pmSeptember 27, 2019 0 437
Video Marketing Strategies for Influencers and Brand Ambassadors
Guest Authors

Video Marketing Strategies for Influencers and Brand Ambassadors

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than …

Lidia HovhanSeptember 9, 2019, 5:00 pmSeptember 5, 2019 0 1171
BrandZ Top 50 Most Valuable Indonesian Brands Increase 4% in Overall Brand Value to $84 Billion as Technology-Enabled Categories Deliver Strongly
Sales Intelligence

BrandZ Top 50 Most Valuable Indonesian Brands Increase 4% in Overall Brand Value to $84 Billion as Technology-Enabled Categories Deliver Strongly

Brands tap into a strong sense of national pride and reveal a renewed understanding of what it means to be …

PRNewswireAugust 23, 2019, 9:30 pmAugust 23, 2019 2 853
TechBytes with Chris Bower, VP of Brand Partnerships at Fullscree
Tech Bytes

TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen

Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the …
Sudipto GhoshAugust 23, 2019, 3:00 pmAugust 22, 2019 0 1211
MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands
Guest Authors

MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands

The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting …

Alfonso MarinielloAugust 8, 2019, 9:00 amJuly 31, 2019 1 853
Bizzabo Study: Event Marketers See a 45% Increase In Attendee Engagement With Branded Event Apps
In App Marketing, Technology

Bizzabo Study: Event Marketers See a 45% Increase In Attendee Engagement With Branded Event Apps

Study Also Finds Event Marketers Experience a 50% Upswing in Event App Adoption with Fully-Branded Experiences Bizzabo, the world’s leading …

MTS Staff WriterAugust 6, 2019, 2:30 pmAugust 6, 2019 0 885
HireInfluence Challenges Brands to Be More Than Just Another #Ad
Influencer Marketing

HireInfluence Challenges Brands to Be More Than Just Another #Ad

Global Agency Introduces New Vision and Branding to Coincide with Instagram’s Recent Shift in Audience Engagement Methods HireInfluence, a global …

PRNewswireJuly 31, 2019, 4:16 pmJuly 31, 2019 0 440

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