Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire's Earned Media Advantage Guided Tour has achieved one of its goals. Leading industry publications are taking note of the sports nutrition retail company, sharing the values of the brand or referring to them in…

The Company Releases the Industry's First Brand Awareness Analytics for Consumer Recognition of TLDs BRS Media, a diverse and growing marketing and e-commerce firm that assists traditional and interactive companies build and brand on the power of the Internet, announced the first ever Top-Level Domain (TLD) Industry Data Quadrant Brand Analytics. BRS Media is a leading-edge firm that provides data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling to the Top-Level Domain…

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, 59% of consumers prefer to buy products from brands with which they are already familiar. AdRoll, the growth marketing platform for direct-to-consumer (D2C) marketers and…

Direct mail and digital marketing agency enhances its team with a seasoned marketing professional Direct mail and digital marketing agency SeQuel Response announced today that it has added an internal marketing leader to champion the brand and propel the agency toward serving an increased number of national clients. Jacqueline Johnson-Leister joins SeQuel Response as the Director of Marketing, a role in which she will enhance brand recognition and industry credibility, grow lead generation initiatives, and…

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demographics. In an effort to compete with YouTube in the arena of long form video content, Instagram has launched IG TV - and it's an incredibly valuable tool for marketing. Here are four ways that a company can leverage the power…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…

Survey finds consumer adoption of circular practices hinges on convenience, availability and understanding of sustainable options offered by companies A new global survey commissioned by ING shows consumer attitudes have reached a tipping point, leading them to avoid brands that don’t prioritize sustainability and environmental issues. Despite demanding change, customers will still engage in the linear ‘convenience economy’ model of ‘take, make and waste’ unless companies offer a more seamless transition towards the…

Digital Brand Expressions, LLC (DBE) and MMS Education (MMS) announced they will work together to deliver enhanced search engine marketing and related digital marketing services to clients. "For over 40 years, we have helped our clients successfully reach, engage and grow their brands with educators. This new partnership with DBE allows us to meet our clients' goals in an increasingly complex digital marketplace," said Suzanne Caimi Lynn, President of MMS. "Digital marketing has become increasingly sophisticated and true…

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce. Salsify for Social Commerce enables brands to use Salsify to manage the entire social selling journey for consumers, from product discovery to research to buy across multiple channels. This full range of capabilities, which…

New Multi-Player, Role-Playing Game (RPG) Will Activate an AR Experience Only When Played in Theatres CJ 4DPLEX, the world's leading cinema technology company, in collaboration with Resonai, creators of Vera™ an Artificial Intelligence (AI) and Augmented Reality (AR) platform that converts any physical space into an intelligent digital environment, will showcase a preview of a multi-player, RPG game that utilizes the '4DX AR' platform. A demo of the game will be available this week at CES at the Las Vegas Convention…

Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences. To succeed in Omnichannel, marketers need to roadmap the customer journey, develop a comprehensive customer view and learn to embrace new channels. With a holistic approach, omnichannel orchestration can leverage the most…

Strong Customer ROI, Investments into Data Infrastructure, New Funding, and Strategic Senior Hires Fuel Company’s Ability to Power the Next Generation of Meaningful Customer Experiences Simon Data, the market-leading customer data platform (CDP) that enables brands to deliver incredible customer experiences everywhere, has tripled its roster of enterprise clients and expanded operations fueled by its Series C. Simon Data triples enterprise client count, grows talent by 75%, unveils new brand identity #CDP #CX “It’s a…

Parent Company of Anytime Fitness, The Bar Method, Waxing The City, and Basecamp Fitness Taps San Diego-Based Company to Drive Growth on a Local Level Self Esteem Brands announces it has appointed SOCi, Inc. as its new global platform of record for localized social marketing. A pioneer in the Health & Fitness category, Self Esteem Brands–encompassing Anytime Fitness, Waxing The City, Basecamp Fitness, and recently acquired The Bar Method–operates more than 4,500 global franchise locations across 57 countries. SOCi,…

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…

New enhancements to BrandXM provide opportunities for businesses to monitor key touch points along the consumer journey, integrate online study panels for faster insights, and access complementary data sets to maximize marketing investments Qualtrics, the leader in customer experience and creator of the experience management category, announced new capabilities to BrandXM, the industry-leading solution that provides a single system of action to help organizations take control of how consumers experience their brand. New…

Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director Award-winning Say It Now has appointed Ed French as commercial director as it expands the services side of its business.  The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications that forge deeper relationships with consumers. French will be responsible for working with enterprise clients to develop voice applications…

New enhancements to BrandXM provide opportunities for businesses to monitor key touch points along the consumer journey, integrate online study panels for faster insights, and access complementary data sets to maximize marketing investments Qualtrics, the leader in customer experience and creator of the experience management category, announced new capabilities to BrandXM™, the industry-leading solution that provides a single system of action to help organizations take control of how consumers experience their brand. New…