Direct mail and digital marketing agency enhances its team with a seasoned marketing professional Direct mail and digital marketing agency …
Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness
As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can …
Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing Ecosystem
5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of …
Video Marketing Strategies for Influencers and Brand Ambassadors
In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than …
BrandZ Top 50 Most Valuable Indonesian Brands Increase 4% in Overall Brand Value to $84 Billion as Technology-Enabled Categories Deliver Strongly
Brands tap into a strong sense of national pride and reveal a renewed understanding of what it means to be …
TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen
Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the …
MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands
The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting …
Bizzabo Study: Event Marketers See a 45% Increase In Attendee Engagement With Branded Event Apps
Study Also Finds Event Marketers Experience a 50% Upswing in Event App Adoption with Fully-Branded Experiences Bizzabo, the world’s leading …
HireInfluence Challenges Brands to Be More Than Just Another #Ad
Global Agency Introduces New Vision and Branding to Coincide with Instagram’s Recent Shift in Audience Engagement Methods HireInfluence, a global …
Valassis Drives Increased Product Awareness and Sales for Filippo Berio
Hyper-targeted Digital Advertising Campaign Spurs 7% Sales Lift and 11% Desktop Awareness Lift for Olive Oil Brand Valassis, the leader …
The Challenges and Opportunities of Using New Technologies to Protect Brands from Counterfeiting and Brand Abuse
The internet’s continued growth as a distribution platform is creating a new set of challenges around the infringement of intellectual …
WD-40 Brand Successfully Executes First Connected TV Campaign in Partnership with Telaria and BVAccel
Achieved High Brand Awareness Among Millennial Professionals through Advanced Demographic and Psychographic Targeting on Telaria’s Platform Telaria, the complete software …
Launchmetrics Releases Dedicated Brand Decisioning Platform, Insights, Exclusively for Fashion, Luxury & Cosmetics Industries
With it launches an interactive microsite dedicated to the Insights100 — a selection of brands and influencers such as Gucci, …
Acorn International’s Digital Services Division Adds Chef Works to Growing Roster of Brands
Acorn will Provide Social Media and Digital Management Services in China Acorn International, Inc., a leading marketing and branding company …
MSTS and SCHERMER Partner to Build End-to-End Brand and Buying Experiences
Companies launch 4Business partnership to help B2C companies expand into B2B markets MSTS, a global B2B payment and credit solutions …
Voice Assistants Land Brands in Uncharted Creative Territory
Branding on audio assistants is in its infancy, but brands should prepare for a new audio-focused world Voice assistants and …
Gartner Says Marketers for US Spirits Brands Must Tap Into Search to Gain Competitive Advantage
Report Ranks Digital Performance of 69 Spirits Brands; 44% Percent Rank Average or Below Spirits brands continue to underinvest in …
Copacino+Fujikado Helps Brands Navigate LGBTQ+ Marketing Beyond Pride Month
Seattle Creative Agency’s LGBTQ+ Employees Spearhead Pride Guide Copacino+Fujikado, an independent creative agency in Seattle, Washington, announces the launch of …
Animoto Investigates Marketing Potential For Branded Videos on Instagram Stories
74 percent of businesses post at least 2 videos on Instagram Stories each month, with 62 percent saying a Story …
Five Reasons You Should Consider Video Marketing for Your Brand
87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s …