Litmus Launches New Features to Streamline the Creation of Personalized Brand Experiences

New capabilities empower marketers to create personalized, agile, and scalable brand experiences Litmus, a leader in email marketing, announces new capabilities to empower marketing teams to create personalized brand experiences quickly without any additional resources or headcount. New capabilities include Dark Mode Detection, tools for brand consistency and advanced user permissions, and additions to the Email Previews testing suite. Now, practitioners can utilize advanced insights to make data-driven segmentation and…

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…

Building Trust During a Pandemic: Ensuring Reliable Brand Experiences

As the COVID-19 pandemic continues to impact the lives of millions of global consumers throughout 2020, brands are tasked with being in touch with their prospects and customers in a deeper, more one-to-one way, which builds more trust. This coupled with a challenged economy means that brands will need heightened levels of efficiency in advertising and creative strategies that address both the short and long-term changes in how people live and consume. While the “north star” for brands establishing relevant experiences…

Study: Data Security Is the New Table Stakes for a Positive Brand Experience

According to a new study released today by Infogroup, a leading provider of data and data-driven intelligence solutions, 80% of consumers say they're more concerned about privacy than they used to be — a tendency marketers ought to keep in mind. In its report, "How Different Generations Think About Their Data", Infogroup surveyed more than 1,000 consumers on their data privacy priorities. The survey showed that 65% of consumers consider it risky to give a company their personal information. Marketing Technology News:…

CJ 4DPLEX Partners with Resonai to Offer Consumers Immersive AR Brand Experiences in Movie Theatres, Shopping Malls, and Retail Spaces

New Multi-Player, Role-Playing Game (RPG) Will Activate an AR Experience Only When Played in Theatres CJ 4DPLEX, the world's leading cinema technology company, in collaboration with Resonai, creators of Vera™ an Artificial Intelligence (AI) and Augmented Reality (AR) platform that converts any physical space into an intelligent digital environment, will showcase a preview of a multi-player, RPG game that utilizes the '4DX AR' platform. A demo of the game will be available this week at CES at the Las Vegas Convention…

Using AI and Personalization to Provide a Complete Brand Experience

These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent special offers. With this statistic in mind, it should be clearer than ever to businesses that Customer Personalization needs to be a top priority. But how can companies accomplish this mass personalization without a huge budget? In this respect, implementing Artificial Intelligence (AI) has the potential to spearhead personalization and ensure the delivery of an effective brand…

Hall & Partners Announces Partnership with Qualtrics to Help Organizations Transform their Brand Experience

The Collaboration Brings Hall & Partners' Industry-Leading Strategic Brand Consulting Services Together with Qualtrics BrandXM to Redefine Brand Experience Management Hall & Partners, a leading global brand strategy consulting agency, announced they are partnering with Qualtrics, the leader in customer experience and creator of the experience management category, to build a global delivery and advisory service that transform organizations' brand experience for their customers and other stakeholders. By joining the…

Mood Media Unveils Harmony, Its New, Next-Generation End-to-End Brand Experience Platform

Gives Brands Unprecedented Ability to Manage All In-Store Media Content off One User-Friendly Digital Dashboard New ‘Harmony’ Audio & Video Player Also Launches; Now Available on Mood’s New Harmony Platform Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, unveiled Harmony, its new all-in-one multimedia Brand Experience Platform. This proprietary technology platform enables brands to connect and manage all of their in-store content – including music,…

Mitsubishi Motors Extends “Small Batch” Marketing Initiative With Innovative Consumer Brand Experience Pilot

Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, announced an expansion of its "Small Batch" marketing effort with a new direct-to-consumer test-drive pilot program called the Small Batch Drive Experience. Powered by BirdDog, the first-of-its-kind tour combines the power of experiential marketing with advanced targeting technology to deliver a relevant, convenient and curated brand experience for consumers.…

Ceros Raises $14 Million Series C to Inspire and Empower Better Digital Brand Experiences

Series C Funding Will Fuel Continued Product Innovation, Strategic Acquisitions and Further Growth as Ceros Surpasses 400 Brand and Publisher Customers Ceros announced that it has raised $14 million in Series C funding led by Greenspring Associates. The financing will serve as the next building block in executing on Ceros’ mission to empower marketers and designers everywhere to move beyond the static digital realm and create deeply engaging digital experiences. The round included participation from existing investors…

Data-Based Customer Experience or A Humanized Brand Experience: What Would CMOs Choose?

CMO Council Research Lists Amazon, Starbucks, Apple and Google as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further More Meaningful "Human" Relationships Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omni-channel engagement as a means to guide and inspire customers on a journey, and not just push them forward in…

Brand Experience Agency, Cramer, Hires Industry Veteran to Partner with Its Expanding List of Global Clients

In a Newly Created Executive Team Role, Ian Mcgonnigal Joins Cramer as Senior Vice President of Strategic Accounts Events and Experiential marketing agency Cramer has hired Ian McGonnigal as senior vice president of strategic accounts, a newly created position that corresponds with the continual exponential growth for both Cramer's business and the meetings and events industry overall. The meetings and events industry is projected to see an increase of five to ten percent in 2019, according to the recently released CWT…

Over a Fifth of UK Consumers Feel Brands Are Failing to Live up to Expectation When It Comes to Online Experiences

And 46% of consumers are now less forgiving of poor digital experiences since the pandemic New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Marketing Technology News: Conversational Marketing Trends: Chatbots Are Still Missing…

IKEA, Electronic Arts and Other Global Brands Share How They Are Responding to Market Changes by Launching New Digital-First Experiences…

“Fast Forward,” the conference on accelerating digital innovation, will feature brands known for cutting-edge digital experiences Contentful, the leading content platform for digital-first businesses, announced its Fast Forward customer conference lineup featuring some of the world’s most innovative brands. More than 1,500 digital leaders and builders will attend the free virtual conference Oct. 29. They will learn how to build for the digital-first era and rapidly adapt to digital demands driven by the ongoing pandemic and…

Cloudinary And Contentful Partner To Help Brands Create Visual-First Experiences More Efficiently, Easily

Contentful-Cloudinary Integration Brings Headless Dam to Users to Streamline the Media Management Process and Ensure a Flawless and Fast Digital Experience Every Time Cloudinary, the media experience platform for many of the world’s top brands, announced its partnership with Contentful, a pioneer and global leader in headless content management systems (CMS). With dozens of shared customers already benefiting from the relationship, the new partnership offers Contentful users seamless access to Cloudinary’s award-winning…

Camera IQ Integrates with Adobe Creative Cloud to Give Brands the Power to Create AR Experiences

New integration with Adobe Creative Cloud Libraries enables designers and, marketers, to create and collaborate on augmented reality experiences at scale Camera IQ, the world’s first camera marketing platform, announces a new integration with Adobe Creative Cloud Libraries to lower the barrier to entry for augmented reality (AR). The integration gives designers and marketers a single point of connection to unify their workflows, by making  creative elements managed in Creative Cloud Libraries available in Camera IQ. The…

Merkle Enters into Strategic Collaboration Agreement with AWS to Help Brands Deliver the Total Customer Experience

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced that it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). Through this collaboration, Merkle can help enterprises accelerate data transformation using AWS, reinforcing its commitment to helping brands deliver the total customer experience. This relationship will serve clients undergoing data modernization by providing an end-to-end accelerated cloud transformation solution. The move…

InMoment Appoints Graham Tutton Global Head of Consumer Products to Accelerate Experience Improvement for the World’s Top Brands

Seasoned veteran brings track record of success to help clients, promotes strategic and tactical focus on ‘owning moments that matter’ through unique InMoment solutions InMoment, the leading provider of Experience Improvement (XI)™, announced that Graham Tutton, a seasoned executive with over 25 years of leading customer experience and insights at several global brands, has joined the company to lead clients through more strategically oriented and impactful programs focused on experience improvements.…

Airkit Launches with $28 Million in Funding to Fix the Last Mile of Digital Customer Experience for Leading Brands

Airkit, the world’s first Low-Code Platform for Customer Engagement, announced general availability of its solution for building customer experiences with $28M in funding from Accel, Emergence Capital, and Salesforce Ventures. Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. Airkit already counts SkipTheDishes, Turo, Agero, EZR, a Fortune 500 Insurance Company and a Fortune 1000 Bank…

Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most

Many pandemic-induced behaviors are here to stay, presenting digital transformation opportunities, according to a study conducted by Sinch. A new global study, commissioned by Sinch, finds COVID-19-induced behaviors such as avoiding crowds, flying, and dining out are here to stay, even in a post-pandemic world. According to the study from Sinch, a global leader in cloud communications for mobile customer engagement, even when the pandemic is over, 58% of people will continue to avoid crowds, 52% will avoid unnecessary…