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Content Management Software Company Content Catalyst Announces New Brand Identity and Website

New branding reflects the company’s mission to become the first-choice content workflow system for analysts Content Catalyst Ltd, a privately owned software company based in Leeds, announces a rebrand and unveiling of a new corporate website focused on content delivery and management solutions for market analysts and business information providers. “By becoming Content Catalyst, we not only retain over 17 years of history and reputation, but we also move forward to ensure we succeed in our mission of building great…

Eka Unveils New Brand Identity and Corporate Website

Eka Software Solutions today announced the launch of a new corporate identity that matches the company’s vision to help clients accelerate digital transformation. Eka’s Cloud Platform provides an integrated portfolio of solutions with one data and security model and one version of truth, that enable digital value chains for businesses across agriculture, energy, metals and mining industries, and help them gain tangible value. Companies are replacing manual and cumbersome processes with modern, more digitally advanced…

WTS International Unveils Refreshed Brand Identity

WTS International (WTS) unveiled its new brand identity. The rebrand was the result of a two-year-long strategic planning process led by the WTS International Board of Directors, under the leadership of Maggie Walsh, Chair of the International Board. The launch is a culmination of over a year of member and chapter leader feedback and stakeholder engagement to identify important brand attributes. The attributes and qualities of the new WTS brand identity echo the forward-thinking, inspiring, inclusive nature of WTS. The…

Pluto TV Accelerates Its Mission to Entertain the Planet Introducing New Features, Brand Identity and Campaign

New Brand Campaign Debuts With Tagline “Drop In. It’s Free,” Highlighting Pluto TV’s Ease of Use, Zero Cost and Unrestricted Access to Infinite Hours of Entertainment Pluto TV Releases Most Significant Product Upgrade in Years — “Project Venetia” Introduces New Features, Interface Design and More Pluto TV, the leading free streaming television service in the U.S., is rolling out a series of key initiatives in an ongoing effort to enhance user experience and increase brand awareness and resonance amongst consumers. “And…

Mastercard Unveils its First-Ever Music Single, Delivering Latest Evolution of its Sonic Brand Identity for the Next Decade

Company Opens Sonic Brand Architecture to Global Artists for Custom Curation Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the consumer, Mastercard is designing consumer journeys that cater to the senses and reinforce the brand in new and differentiated ways. “I’m thrilled to be collaborating with Mastercard on its first-ever single. The uniquely…

Simon Data Triples Enterprise Client Count, Grows Talent by 75%, and Unveils New Brand Identity

Strong Customer ROI, Investments into Data Infrastructure, New Funding, and Strategic Senior Hires Fuel Company’s Ability to Power the Next Generation of Meaningful Customer Experiences Simon Data, the market-leading customer data platform (CDP) that enables brands to deliver incredible customer experiences everywhere, has tripled its roster of enterprise clients and expanded operations fueled by its Series C. Simon Data triples enterprise client count, grows talent by 75%, unveils new brand identity #CDP #CX “It’s a…

Emogi Rebrands to Holler; Inks First Major Platform Partnership Under New Brand Identity With MagicLab’s Badoo

Introducing Holler, a technology company that creates and delivers useful, entertaining, expressive, original visual content that adds texture and emotion to messaging environments and digital communication. The company, formerly known as Emogi, announced a new brand identity, created in partnership with branding and design company Dear Future, and an integration with MagicLab to bring animated content to 425 million users across the world’s largest dating app, Badoo. The team at Holler is made up of digital animators,…

Nuance Unveils Name and Brand Identity for its Automotive Spin-Off: Cerence Inc.

Nuance Communications, Inc., a leading provider of conversational AI, announced the name for its upcoming Automotive spin-off: Cerence Inc. This new brand and identity will become official when the business separates from Nuance on October 1, 2019. At that time, Cerence Inc. will become an independent, publicly traded automotive software company. Cerence is an invented name and word, coined from powerful visual and linguistic associations with intelligence, experience, serenity and control. The word has smooth, visually…

Monetate Exceeds $2 Billion in Influenced Revenue and Unveils New Brand Identity and Leadership at Cannes Lions 2019

As of H1 2019, Monetate has influenced more than $2 billion in purchases and its broader growth strategy includes new branding and leadership to serve rising demand for smarter personalization technology Monetate, the worldwide leader in personalization, at Cannes Lions reported strong H1 momentum including passing the milestone of $2 billion in revenue influenced and unveiled a new brand identity, technology investments and expanded leadership team. These successes mark the company’s next phase of growth, driven by the…

QVC Unveils New Brand Identity to Elevate Mobile and Social Shopping

New Visual Expression Reflects QVC's Leadership as a Digital Destination for Inspired Shopping QVC unveiled a new visual identity and logo and a new app for iPhone devices, designed to enrich the immersive, engaging, video-based shopping experiences QVC offers, particularly in the mobile world customers love. "Consumers have embraced QVC as a leading digital destination for product discovery and inspirational shopping, and our new brand identity and video app reflect this reality," said Mary Campbell, Chief…

81% of Consumers Would Stop Engaging with a Brand Online After a Data Breach, Reports Ping Identity

According to Annual Survey, Consumers Hold Companies Responsible for Data Protection Ping Identity, a pioneer in Intelligent Identity, released results from its 2019 Consumer Survey: Trust and Accountability in the Era of Breaches and Data Misuse. The results expose how today’s environment—ripe with data misuse and large-scale security breaches—is impacting consumer behavior and relationships with service providers around the world. “There’s no question, businesses risk losing customers and damaging their brands if they…

Infobip Welcomes Trusted Partner Role in The GSMA’s Identity Revenue Acceleration Initiative

The GSMA has conferred global cloud communications specialist, Infobip with Trusted Partner status to help create opportunities and revenue growth for mobile network operators (MNOs) using digital identity technology. A recent Juniper Research report - Digital Identity: Technology Evolution, Regulatory Analysis & Forecasts 2019-2024 indicated unique mobile identifier services which provide identity verification through SIMs, will generate over $7 billion for mobile operators in 2024. This is up from an expected $859…

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Survey: Identity and Access Management Eats up a Month Each Year for It

1Password research finds 20% of workers don't follow company security policies all the time, enabled by IT departments who empathize with pursuit of productivity IT personnel burn a full month of work (21 days) managing Identity and Access Management (IAM) each year on mundane tasks such as resetting passwords and tracking app usage. According to a new survey from 1Password, the world's most loved enterprise password manager (EPM), IAM continues to be a significant productivity bog for IT and employees alike, with 57% of…

PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp. LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue.…

Stephen Arnold Music and TradeCafe Leverage the Power of Sonic Branding

Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. It had to appeal to a global clientele of…

NEC and Sita Announce Global Aviation Partnership Agreement to Deliver the Future of Digital Identity at Airports

Companies to unlock the potential of a truly walk-through airport experience NEC Corporation and SITA announced a global partnership to develop market-leading solutions that enable a secure walk-through travel experience at airports, leveraging NEC's I:Delight identity management platform together with SITA Smart Path and SITA Flex. The partnership comes as airports and airlines increasingly look to low-touch and automated passenger processing in order to comply with new hygiene requirements following the global…

Experian Partners With Global Data Consortium To Bolster International Customer Identity Verification

New solution provides comprehensive package for clients with global customer bases to quickly and efficiently confirm identity Experian and identity verification provider Global Data Consortium (GDC) have announced a new partnership which will transform customer onboarding journeys for both international and new-to-country customers. The agreement enables Experian clients to onboard customers rapidly, as well as strengthening anti-fraud measures and meeting Know Your Customer (KYC) and Anti Money Laundering (AML)…

FOCUS Brands Consolidates Gift Card Programs for all Brands under Givex

Givex, the cloud-based customer engagement solution that helps to streamline business operations from end-to-end, announced today their partnership in providing FOCUS Brands their first united gift card processing platform for their U.S. business Givex, the cloud-based customer engagement solution that helps to streamline business operations from end-to-end, announced their partnership in providing FOCUS Brands their first united gift card processing platform for their U.S. business. Atlanta-based FOCUS Brands is the…

As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…