Exults offers insight on various recent reports detailing shifts in retail and eCommerce purchasing behavior. The emergence of a global health crisis back in March affected just about every aspect of human life, and consumer behavior serves as no exception. Purchasing data now shows that concerns surrounding the health crisis, along with restrictions put in place because of it, forced consumers to rethink the way they buy goods and services. A recent report from McKinsey declares that 75 percent of consumers…

The 2020 CX Index Survey, and subsequent COVID-19 CX Index Pulse Survey, finds the pandemic prompted the majority of consumers to switch to online shopping with 57% vowing to continue this trend beyond the pandemic Prior to COVID-19, just over half (54%) of consumers reported having a better experience shopping online; however, after facing nearly three months of COVID-19, 76% of consumers moved to online shopping for items they would typically buy in store. What's more, 57% of those consumers plan to continue buying…

While some brands may have a dedicated brand loyalty team, you must find unique ways to rethink the initiative and bring back customers again and again. Consumers today have an abundance of choices. New opportunities to purchase from brands for which consumers have an affinity, such as their commitment to sustainability, or how to purchase, like 2-hour delivery or recurring subscriptions, are reshaping the modern buying process. While consumers may enjoy the variety, e-commerce companies must compete for brand loyalty in…

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

Results uncover how automakers and dealers can deliver experiences that ease the burden of vehicle ownership Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the results of a new global survey that revealed vehicle owners make aftermarket services decisions based on convenience, rather than brand or saving money. Vehicle owners are primarily driven by factors that alleviate the burden of vehicle ownership – such as great customer service (selected…

The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American consumers' sentiment towards brands, and the role of rewards programs in harnessing and cultivating that loyalty. "This year's data showing continued strong brand loyalty among consumers supports the idea of a brand renaissance, the same phenomenon fueling the rise of direct-to-consumer and growth of the…

Consumers say they want companies to be much more transparent about the way they use personal and location data. But how can brands put this into practice? Consumers are sharing more data with brands than ever before, every time they tap ‘OK’ or tick the box marked ‘Agree’, they’re handing over data about themselves, their social lives, their media usage, their shopping habits, and even their precise location. But at the back of their minds, they still harbor concerns about it – mainly because it’s not clear how much data…

It’s no secret that customer experience – both in person and online – is top of mind for every modern business. Consumers can move from one brand to another with the touch of a button and have more options than ever to obtain the product or service of their choice. If brands don’t deliver the best customer experience possible on their websites and apps, they risk consumers going elsewhere, potentially putting brand loyalty and revenue on the line. What keeps consumers coming back to a brand or, perhaps more importantly,…

Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process. When it is achieved though, these digital enterprises have the opportunity to prosper, build customer trust and maintain brand loyalty. As we engage with customers through more digital channels, maintaining their trust, in particular, becomes a highly paramount component to keeping your business afloat and prosperous. In recent years, customer…

A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig helped a leading logistics player based out of Germany to transform their business model and monitor the effectiveness of media investments and digital marketing campaigns. Quantzig's social media analytics solutions help businesses to analyze the effectiveness of company communications and…

Only 18 Percent of Consumers Search on Mobile for Brand Names MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, published a report that reinforces the value of local-mobile in the brand marketing mix. Only 18 percent of consumers search on mobile for brand names. Proximity, convenience, relevance, and quality are more important than ever. Although major brands are spending upwards of $70B in TV advertising and digital marketing…

Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report on Gen Z Marketing, Gartner found out the  top strategies for marketers that are looking to connect with Gen Z consumers. Gen Z characteristics during shopping are putting marketers and retailers in a fix. Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were…

Insights from Engine's Cassandra Reveal New Path to Loyalty Through Engagement and Experience The often underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to new data released by cultural insights and strategy agency Cassandra, part of Engine Group. The oft-forgotten Generation X leads with a massive spending power of $1.2 trillion. The latest spending power figures and new insights from…

New Spending Power Figures from Engine’s Cassandra Highlight Increasing Importance of Brand Advocacy Cassandra, powered by Engine, released new spending power figures that show Generation Y has nearly three times as much economic authority ($934 billion) compared to Generation Z ($323 billion) and Baby Boomers ($392 billion), yet still trail the oft-forgotten Generation X ($1.2 trillion). The latest figures from Cassandra signal a shift in spending power as the rise of the “attention economy,” fueled by brand advocacy and…

There’s an imbalance in the sales and marketing industry today between small business and the industry giants of the world. With deeper pockets, wider budgets, and seemingly limitless tools at their fingertips, competing against the “big guys” can seem like an insurmountable task. But it doesn't have to be this way. With the right solutions and customer insights, smaller businesses can be just as competitive at winning over their customers. Regardless of the size of your business, the most effective way to drive customer…

Consumers, businesses, and marketers are in uncharted territory. The coronavirus crisis has significantly changed the way people work, shop and live, and both brands and consumers are figuring out how to navigate the new normal. For example, shoppers are spending less and browsing more. But, as they move to online channels, they’re also consuming more digital content as they look for productive and entertaining ways to spend their time. The brands that respond to these changing purchasing patterns with new strategies will…

PK's fully integrated loyalty approach empowers clients to create moments that matter, foster customer behavioral and emotional loyalty that drives ROI and protects share of wallet PK, the global services firm that helps the world's most customer-obsessed brands design, build and run the future, announced the launch of its new Integrated Loyalty Solution, which helps clients unlock substantially greater customer engagement and retention for their brands. In today's virtual everything world, enterprise companies are…

Alliance Data's tech-forward approach, including best-in-class digital capabilities, will enhance cardmember acquisition and inspire digital brand engagement Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its card services business, a premier provider of branded private label, co-brand and commercial card programs, has signed a multi-year agreement with Sony Rewards, a division of Sony, to provide turnkey co-brand credit card services for the Sony and…

Brands Must Prioritize Sustainable and Affordable Options to Entice New Shoppers CGS, a global provider of business applications, enterprise learning and outsourcing services, announced findings from its 2019 Future of Fashion & Retail Consumer Survey affecting the apparel rental market. The results show that the sharing economy is disrupting fashion and apparel brands – start-ups and established – as well as the retail industry, as they enter the rental subscription services business. A number of brands and…

Yes Marketing survey finds most people have a go-to travel brand they consider above all else Nearly a quarter (25%) of travelers say they don't feel adequately rewarded for their loyalty to travel and hospitality brands, suggesting there's room for improvement when it comes to these brands' retention and loyalty strategies, according to a new study by Yes Marketing. In their report "Understanding the Traveler's Journey," Yes Marketing surveyed more than 1,000 travelers on their priorities as they progress along their…