Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …
What’s Happening to Brand Loyalty?
In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty …
Spending Power in the “Attention Economy” Brings New Age of Brand Loyalty into Focus
Insights from Engine’s Cassandra Reveal New Path to Loyalty Through Engagement and Experience The often underestimated Generation Y has nearly …
Beating the Big Guys Is All About Brand Loyalty
There’s an imbalance in the sales and marketing industry today between small business and the industry giants of the world. …
Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded Credit Card Program For Interval International
Alliance Data’s card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide …
Loyalty Brands Announces Partnership with Textellent To Deliver Innovative SMS Sales & Marketing Capabilities
Loyalty Brands announced a partnership with Textellent, Inc., a leading SMS marketing and campaign platform to serve their family of …
2018 State of Consumer Loyalty Proves How Much Brands Matter in an Amazon World
Yotpo Survey Highlights Opportunities to Build Relationships As 90% of Consumers Declare Equal or More Brand Loyalty Compared to Last …
Narvar Raises $30 Million Series C Funding Round as Global Brands Increase Investment in Customer Loyalty and Engagement
More Than 500 Global Retailers Rely on Narvar to Deliver World-Class Customer Engagement to 300 Million Consumers Worldwide Narvar, the …
CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement
Research Indicates That Brands Are Skeptical of How Brands Use Their Data, but Omnichannel Loyalty Programs Offer Brands a Competitive …
Brands Must Show Loyalty To Earn Loyalty, According To Alliance Data’s New Consumer Study
Gen Z and Millennials Play by Their Own Set of Rules, and Now Loyalty Does, Too NextGen consumers are leading …
Yello Joins Thunderhead ONE Engagement Hub to Drive Customer Loyalty and Brand Advocacy
Thunderhead, the leading technology provider for customer engagement, announced that Yello has signed up for ONE Engagement Hub. This will …
Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly
The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers …
Epsilon Named a Leader for Loyalty Services; Only Provider Also Recognized as a Leader in Loyalty Technology by Independent Research Firm
Epsilon, a global leader in interaction management, announced that it was named a Leader in the July 2019 report “The …
Inte Q Receives a Top Rating for Measuring Emotional Loyalty by Leading Research Firm
A Key Pillar of Inte Q’s Agency Vision to ‘Create Customer Love Is a Proprietary Score. This Proprietary Score Leverages …
Merkle/HelloWorld Named a Strong Performer Among Loyalty Service Providers
Ranking Is Complemented by Q2 2019 Recognition of Merkle/Helloworld as a Strong Performer for Loyalty Technology Platforms Merkle, a leading …
Launchmetrics Releases Dedicated Brand Decisioning Platform, Insights, Exclusively for Fashion, Luxury & Cosmetics Industries
With it launches an interactive microsite dedicated to the Insights100 — a selection of brands and influencers such as Gucci, …
Engagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019
Today’s technology-driven digital economy has led to there being more opportunities now than ever for marketers to engage with their …
SeQuel Response Hires New Director of Marketing to Propel Brand Awareness
Direct mail and digital marketing agency enhances its team with a seasoned marketing professional Direct mail and digital marketing agency …
Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?
For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At …
New Benchmark Report Confirms the Power of Localized Social Marketing in Franchise Brand Growth
Top franchise brands that are succeeding in localized social marketing grow three times faster than competitors Local Search Association (LSA) …