Customer trust makes all the difference in building lasting brand loyalty: three steps is all it takes In an article published on Business Reporter, Katherine Calvert, Chief Marketing Officer at Khoros, explains that barriers to entry in…
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Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, launched the second edition of its Consumer Experience Sentiment Report . Within this report, several key themes emerged, including those…
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Uber announced the introduction of Uber Direct, a new and operationally efficient way for Canadian retailers to manage their delivery process, reach their customers, and quickly deliver right to their doorstep—without contact. Ahead of the…
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Exults offers insight on various recent reports detailing shifts in retail and eCommerce purchasing behavior. The emergence of a global health crisis back in March affected just about every aspect of human life, and consumer…
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The 2020 CX Index Survey, and subsequent COVID-19 CX Index Pulse Survey, finds the pandemic prompted the majority of consumers to switch to online shopping with 57% vowing to continue this trend beyond the pandemic Prior to COVID-19,…
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While some brands may have a dedicated brand loyalty team, you must find unique ways to rethink the initiative and bring back customers again and again. Consumers today have an abundance of choices. New opportunities to purchase from…
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In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by,…
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Results uncover how automakers and dealers can deliver experiences that ease the burden of vehicle ownership Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the…
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The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American consumers'…
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Consumers say they want companies to be much more transparent about the way they use personal and location data. But how can brands put this into practice? Consumers are sharing more data with brands than ever before, every time they tap…
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It’s no secret that customer experience – both in person and online – is top of mind for every modern business. Consumers can move from one brand to another with the touch of a button and have more options than ever to obtain the product…
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Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process. When it is achieved though, these digital enterprises…
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A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig…
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Only 18 Percent of Consumers Search on Mobile for Brand Names MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, published a report that reinforces…
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Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report on Gen Z Marketing, Gartner found out the  top strategies for marketers that are looking to connect…
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Insights from Engine's Cassandra Reveal New Path to Loyalty Through Engagement and Experience The often underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with…
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New Spending Power Figures from Engine’s Cassandra Highlight Increasing Importance of Brand Advocacy Cassandra, powered by Engine, released new spending power figures that show Generation Y has nearly three times as much economic…
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There’s an imbalance in the sales and marketing industry today between small business and the industry giants of the world. With deeper pockets, wider budgets, and seemingly limitless tools at their fingertips, competing against the “big…
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The former Global Customer Engagement division of cxLoyalty increases the value of loyalty programs with additional revenue-generating opportunities. Tenerity, Inc., a leader in driving profitable loyalty for companies around the world,…
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Consumers, businesses, and marketers are in uncharted territory. The coronavirus crisis has significantly changed the way people work, shop and live, and both brands and consumers are figuring out how to navigate the new normal. For…
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