ADK, Japan’s third-largest ad agency has chosen military-grade ad-verification firm CHEQ to provide AI-based brand safety, viewability and anti-fraud prevention …
Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers
Sign-Ups and Training for First BSO Accreditation Program Now Underway; Adobe, Facebook, OpenX, Oracle Data Cloud Join as Founding Sponsors …
Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content
First-of-its-kind Integration Will Use Oracle’s Contextual Intelligence to Help Advertisers Avoid Unsafe User-Generated Content Oracle Data Cloud announced a first-of-its-kind …
DoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile
Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify (“DV”) the leading independent provider of …
OpenSlate Launches YouTube Brand Safety Solution In Six Additional Languages
Global Offering Provides In-Language Content Controls for Marketers OpenSlate, the leading independent provider of video content data across the world’s …
Nearly Two-Thirds of Advertisers Say Brand Safety Tools Are Not Fit for Purpose
Brand Marketers Say They Would Forgo the Use of Solutions If They Were Not Achieving Adequate Reach Though almost all …
DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories
New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment DoubleVerify (“DV”), the leading independent provider of marketing …
GroupM and The 614 Group Announce Agency Partnership on The Brand Safety Series
GroupM Has Partnered with the 614 Group to Produce the Only Executive-Focused Event Dedicated to Addressing Brand Safety’s Toughest Challenges …
ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles
ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. …
ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles
ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. …
OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale
OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across …
Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum
New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources The Brand Safety Institute (BSI) named two dozen …
Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls
Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters Oracle Data Cloud announced Moat Yield Intelligence, a new feature …
RTB House Announces Multi-Layer Brand Safety Mechanism Powered By NLP
RTB House is a leading provider of technology powered by natural language processing that addresses the brand safety dilemma RTB …
Fullscreen Launches Fullscreen Shield to Bolster Brand Safety on YouTube
New Tool First to Leverage Image and Audio Recognition; Allows Ad and Media to Perform 2.5X Better than Standard Topic …
4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk
Brand Safety Floor Included in Media Rating Council’s Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad …
DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign Performance
DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety …
RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language Processing
RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced …
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against Viewability, Brand Safety and Fraud
Publishers using FreeWheel‘s video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral …
Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry
Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of “Brand Safety Officer” …