Spiketrap Launches Real-Time Brand Safety Suite Addressing the Needs of Digital Advertisers and Publishers in the Creator Economy
Conversation analytics platform Spiketrap revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity user-generated content.
The solution, which uses Spiketrap’s proprietary Clair AI technology to power Natural Language Processing (NLP) for the accurate identification of unsafe content, provides clear grading across several categories of concern for advertisers and creators alike, including hateful, sexual, and profane content.
The brand…