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Shoppers Demand New Standards to Combat Fake Reviews as Importance of Brand Trust Grows

Almost three quarters (73%) of consumers indicate the retail industry needs a new set of standards with severe punishment for violations to combat fake reviews Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest study, exploring the role of brand trust in consumer purchasing behavior and how brands can damage that trust. The research is based on survey responses from more than 10,000 consumers from the U.S., U.K., France, Germany, and…

New Social Trust Index Measures Automotive Brand Trust in a #Fakenews Era

Converseon, a leading consumer intelligence technology and consulting firm that leverages human-centered machine learning to generate insights from unstructured social data released the Social Trust Index ("SoTI") for the automotive industry at the New York Automotive show. The index is the first to measure and rank expressed trust and distrust towards specific automotive brands in social media using advanced, accurate machine learning technology. The analysis, which ranked 18 brands on social data over the 18. Months…

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Dedicated to Understanding Consumer Interests, Passions and Motivations, the Artificial Intelligence Company Now Helps Brands Measure and Build Consumer Trust In an era where advertising is considered broken and consumers prefer to dodge interruptive brand messages across platforms, it is increasingly getting difficult for companies to measure and maintain consumer trust. However, Amazon continues to be a game-changer. Where companies waste tens of billions of dollars on ineffective traditional advertising, in the latest…

Syncsort Rebrands as Precisely, Powers Confident Business Decisions with Trusted Data

New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90…

PowerReviews Helping Shure On Road to Become Most Trusted Audio Brand Worldwide

Shure Solicits and Showcases Customer Endorsements Leveraging PowerReviews Technology to Accelerate Buyer Journey Shure Incorporated today reveals how it has, over the last year, been leveraging PowerReviews’ ratings & reviews and social curation technologies to spearhead a comprehensive website redesign, fuel product development, broadly showcase its offerings and generate exceptional customer engagement. Shure, a leading global manufacturer of microphones, headphones and audio electronics, has now captured more than…

Peer39 and NewsGuard Partner to Help Brands Avoid Fake News and Untrustworthy Sites

Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with legitimate-looking sites popping up to take advantage of programmatic buying automation while propagating misinformation. Naturally,…

How Brands Can Rebuild Consumer Trust in AdTech

The end of the Wild West of Digital Advertising is near: data is the new black gold, and advertising has been mining it recklessly. That can't go on. While the glory days of data harvesting were great for AdTech, they were less great for Advertising. Data breaches, Cambridge Analytica, and "stalker ads" that overuse targeting has all helped to undermine consumers’ trust. Back in April 2019, Kantar’s ‘Dimension’ study showed 54% of UK consumers objected to being targeted based on their past online activity (a figure I…

Latest Vision Critical Sparq Customer Insights Platform Helps Brands Excel in Customer Trust

Vision Critical, a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data and insights, today released its Sparq® Winter ‘20 platform update. The latest release of Sparq makes it easier for brands to have meaningful, transparent interactions with their customers. Available to all customers today, Sparq’s newest release includes integral features that give customers more control over their data. New Sensitive Data controls, the Power User Role and the Sensitive…

Brands Lacking A Privacy-First Culture Risk Losing Customer Trust

New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data Privacy Customer trust and data privacy go hand-in-hand, but too many marketers don't understand what's involved in this digital handshake — nor what's at stake. A data breach can reduce a company's bottom line to shreds and tarnish its brand reputation for years. The sheer amount of personal digital data – from financial records to facial recognition – flooding corporate networks has customers ready to flee brands that lose…

Brand Reputation at Risk from Consumers’ Data Distrust

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…

Follow The Disney Principle: Move From Brand Safety to Consumer Trust

At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight about her company’s approach to brand safety; they think about it as building consumer trust. Disney being the company that it is does a very good job of building consumer trust, and they have very strict guidelines to keep it that way. With such a shining example of positive brand building on the panel, the other conversations about brand safety that followed seemed, frankly, too narrow. And that’s…

Building and Maintaining Digital Trust and Brand Loyalty: A Three-Step Process

Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process. When it is achieved though, these digital enterprises have the opportunity to prosper, build customer trust and maintain brand loyalty. As we engage with customers through more digital channels, maintaining their trust, in particular, becomes a highly paramount component to keeping your business afloat and prosperous. In recent years, customer…

Study Finds 99.99 Percent Probability That Websites with Company-Branded Address Bars Represent a Legitimate, Trusted Domain

Georgia Tech Cyber Forensics Innovation Lab Studied 2.6 Million Certificates to Determine Correlation Between Online Crime and Sites with Extended Validation In 2018, phishing attacks were attempted 482.5 million times, more than doubling the number of incidents in 2017. New research conducted by the Georgia Institute of Technology Cyber Forensics Innovation (CyFI) Laboratory confirms that a website with a company-branded address bar greatly decreases the chance of internet users falling victim to a malware attack or…

Journalists Worldwide Trust Earned Media Coverage to Drive Brand Reputation

Twitter Named Most Influential Social Platform Ogilvy announced the findings of its 2019 Global Media Influence Survey at the Cannes Lions Festival of Creativity, which revealed that corporate announcements such as financial reporting, CSR initiatives and strategic business decisions are most influential in shaping earned media coverage and driving brand reputation worldwide. The survey of more than 300 journalists found that these tactics in isolation significantly outweigh the power of third-party endorsements such as…

Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands

Recent Survey Shows Broad Support for Data Privacy Legislation as Consumers Remain Leery of Brands Requesting Too Much Information Jebbit, the world’s leading declared data platform, announced the release of their most recent Consumer Data Trust Index, a report surveying consumer trust in 100 of the world’s leading public-facing companies. Adult consumers from the United States were asked to rate, on a scale of one to ten, their level of trust in brands to use their personal data in exchange for more relevant offers,…

Enterprise Bank & Trust Partners with Bounteous and Acquia to Launch Brand New Marketing and Technology Experience

Acquia Technology Facilitates Best-In-Class Website Driving Improved Customer Experience and Increased Brand Awareness Bounteous, a leading provider of big-picture digital solutions, announced that it has launched a new best-in-class website for Enterprise Bank & Trust, the second largest St. Louis-based bank with approximately $7 billion in assets. In developing a fully-integrated digital experience for Enterprise Bank & Trust, Bounteous has transformed and elevated their brand in the marketplace. The new…

79% of UK Consumers Will Switch Brand If Trust Breaks Down

Eptica Research Finds Automotive, Technology, Insurance and Government Least Trusted Sectors Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top three factor in building trust These are the headline findings of the…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

Research Indicates That Brands Are Skeptical of How Brands Use Their Data, but Omnichannel Loyalty Programs Offer Brands a Competitive Advantage and the Opportunity to Rebuild Trust Through Relevancy CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, released a research report titled "Engaging Consumers in an Age of Increasing Brand Distrust." CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping…

Trusted Media Brands Names Randy Saperstone V.P. Digital Sales

Former Meredith and Time Executive to Lead Digital Ad Sales; Company Further Expands Digital Sales, Marketing and Management Team Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader's Digest, and The Family Handyman among others, announced the appointment of Randy Saperstone to the new position of Vice President, Digital Sales for the company effective July 16, 2018. He will be based in the company's offices on Third Avenue in New York City,…