Taboola Launches Taboola High Impact, A New Brand Awareness Solution for Agencies and Brand Advertisers

New offering brings together ad format innovation in placements of high impact, complete control for ad adjacency and exclusive readership data Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness. Marketing Technology News: SnapCell Collaborates With eLead On Dealer Suite Integration According to industry…

RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling. Video is a key component of branding exercises, helping…

PowerBuy’s New SaaS Solution to Help Online Merchants Drive More Brand Awareness and Skyrocket Their Revenue

Online Merchants attracting new customers and reducing their customer acquisition costs using PowerBuy PowerBuy is putting theory to practice and is proud to announce the launch of the PowerBuy app on Shopify. PowerBuy’s Shopify app provides a premium selling and purchasing experience to both the Shopify merchant and to their shoppers by helping achieve direct conversions as a result of social and viral sharing stemming from a single consumer. From the placement of the “PowerBuy” on the product detail page to all of the…

Newswire’s Earned Media Advantage Guided Tour Helps Sports Nutrition Retail Company Expand Brand Awareness

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire's Earned Media Advantage Guided Tour has achieved one of its goals. Leading industry publications are taking note of the sports nutrition retail company, sharing the values of the brand or referring to them in…

BRS Media Releases Industry First Quadrant Analytics for Top-Level Domain Brand Awareness

The Company Releases the Industry's First Brand Awareness Analytics for Consumer Recognition of TLDs BRS Media, a diverse and growing marketing and e-commerce firm that assists traditional and interactive companies build and brand on the power of the Internet, announced the first ever Top-Level Domain (TLD) Industry Data Quadrant Brand Analytics. BRS Media is a leading-edge firm that provides data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling to the Top-Level Domain…

AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, 59% of consumers prefer to buy products from brands with which they are already familiar. AdRoll, the growth marketing platform for direct-to-consumer (D2C) marketers and…

SeQuel Response Hires New Director of Marketing to Propel Brand Awareness

Direct mail and digital marketing agency enhances its team with a seasoned marketing professional Direct mail and digital marketing agency SeQuel Response announced today that it has added an internal marketing leader to champion the brand and propel the agency toward serving an increased number of national clients. Jacqueline Johnson-Leister joins SeQuel Response as the Director of Marketing, a role in which she will enhance brand recognition and industry credibility, grow lead generation initiatives, and…

Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demographics. In an effort to compete with YouTube in the arena of long form video content, Instagram has launched IG TV - and it's an incredibly valuable tool for marketing. Here are four ways that a company can leverage the power…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

SurveyMonkey Launches AI-Powered Brand And Industry Tracking Solutions To Provide A More Agile Approach To Market Research

The new solutions empower marketing, research, and financial services professionals to uncover timely insights fast and keep up with the pace of change SurveyMonkey, a leader in agile software solutions for market research, customer experience, and survey feedback, today announced the availability of SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker, two new solutions that enable brands and financial services firms to continuously monitor shifts in market perception and quickly react to fuel growth. Digital…

HypeAuditor, The AI-powered Influence Marketing Platform, Reveals the Year’s Biggest Brand Leaders In Annual “State of…

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, released its second annual “State of Influencer Marketing 2021” report. Revealing 2020’s most influential social media leaders, as well as industry-pioneering best practices. “Unsurprisingly, 2020 was an extraordinary year in every sense, and the digital and social landscape continues to evolve so fast that it can be hard for even the most progressive brands to stay abreast of all changes,” said Alex…

Filippo Berio, Media Horizons, and Aki Technologies Drive 34% Brand Lift with a Moments Campaign During Pandemic

Olive oil brand targeted the right moments for people cooking at home Mobile moment ad platform Aki Technologies announced today new results from a moment-targeted campaign with mobile ads featuring Filippo Berio. The mobile campaign leveraged digital ad formats to increase brand awareness among 25- to 44-year-old women and moms in the Northeast, Southeast and Midwest during the 2020 pandemic. Aki Technologies moment marketing platform delivers personalized advertising to consumers at the times they're most…

23 Brand Success Stories Using Audience-based Tv Buying To Drive Business Outcomes

VAB shares 23 real-world brand case studies VAB's Proven Strategies & Tactics In Audience-Based TV Buying provides advertisers with 23 brand case studies across 16 different product categories demonstrating the business impact of shifting from a demographic-based TV buy to an audience-based buying approach. Business outcomes include KPIs like incremental reach, website visits and in-store foot traffic. Audience-based buys drive upper funnel metrics like incremental reach, awareness and recall Audience-based buying…

Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of COVID-19

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen, today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve Strategies In Wake Of COVID-19

Marketers prioritize customer acquisition, CTV and addressable budding opportunities Nielsen today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic. It found that while marketers at organizations of all sizes rank customer acquisition as their top objective in 2021, smaller companies are more focused on customer retention than large companies. To achieve both of those…

BELatina Merges With BrandStar

With acquisition of multimedia platform for Latina/Afro-LatinX audience, BrandStar will expand its production and marketing services to reach the growing US Hispanic Market BELatina, a leading Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar, a solutions-driven content machine, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production. Marketing Technology News: B2B…

Brands are Redefining the Customer Experience by Adopting a Digital-first Approach

Frost & Sullivan finds that an integrated digital platform offers a truly unified view of the customer   Consumers are more empowered and knowledgeable than ever before. Each customer expects the brand to anticipate their needs and securely deliver relevant content on the channel and device of their choice. Contact centers are responding by providing a "single pane of glass" to display historical customer information and predictive responses without an agent having to toggle between systems. This combination of enhanced…

Brand Metrics Expands In UK, Hires Sumran Kaul And Dhruv Roy

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities Its UK office now includes Dhruv Roy, as Integrations Manager, who brings vast experience in publisher integrations and ad operations, across audio, video and TV; and Sumran Kaul, Client Lead, who…

Wattpad Brand Partnerships Launches Wattpad Brand Originals, a New Branded Entertainment Offering

Wattpad Brand Originals connects brands with Wattpad’s global community of diverse Gen Z writers to create branded TV and film projects As consumers spend more time in ad-free environments, Wattpad Brand Originals allow brands to partner with a new generation of Gen Z creators Wattpad, the global multi-platform entertainment company for original stories and leading social storytelling platform, today announced the launch of Wattpad Brand Originals, a new branded entertainment offering from Wattpad Brand Partnerships. …

Advertising On Hulu: 5 Reasons Your Brand Needs This – Peter Belbita

It’s not exactly a secret that the current media landscape is in the midst of a drastic change. Pay Per View TV is now the best way to reach the TV audience. It’s not exactly a secret that the current media landscape is in the midst of a drastic change. Traditional television, once the most reliable and surefire way to reach people, is no longer the force it once was. This has sent businesses and marketers scrambling to find the most effective ways to get their message out. Marketing Technology News: NetApp Joins Aston…