Highly Sought After Video Marketer Finally Reveals The Secret Formula He Uses When Producing Videos For Some Of The Biggest Influencers…

Acclaimed Video Producer and Professional Video Marketer, Kevin Anson recently released his Video Formula Program. Kevin has been hired to produce videos for people like Tony Robbins & Dean Graziosi, Brendon Burchard, Daymond John, Russell Brunson, Grant Cardone & Costco. With more than 500 students already enrolled, his formula teaches entrepreneurs the 10 crucial ingredients every video needs in order to perform well online. Even if people have no tech skills and no video experience, anyone can use this formula to…

Upfluence Software Revolutionizes How Brands Connect with Organic Influencers with Its New One-of-a-Kind Live Capture Identification Tool

Upfluence’s newest organic influencer identification tool, Live Capture, enables eCommerce brands to analyze their website visitors’ social data and locate high-value ambassadors. This boosts the marketing process, since statistics reveal influencers who love a brand are seven times more likely to accept free collaboration or create sponsored content for less Upfluence Software announced the release of its new Live Capture tool that identifies high-value brand ambassadors thereby transforming the way brands locate organic…

Everflow Now Offers The Easiest Way For Brands To Track Performance And Results From Influencers

Unique promo codes create automatically tracking pages Everflow, the cloud-based Partner Marketing platform, today announced further enhancements to their already robust influencer tracking solutions with Coupon Code Tracking URLs, which released this week with their 2.8.0 update. "This functionality brings proven influencer marketing techniques from radio, outdoor and print media to digital marketing," says Jonathon Blais, Co-Founder & CTO at Everflow. "Coupling those with granular analytics throughout the…

Video Marketing Strategies for Influencers and Brand Ambassadors

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador. However, you can’t just simply sit in front of a camera, take a video, and…

Replacing Mega-Influencers: Why Savvy Brands Are Opting for Micro-Influencers Instead

The rise of Instagram created a new class of celebrities and ushered in the age of Influencer Marketing. Today, A-list influencers boast follower counts in the tens of millions and sponsorship prices in the hundreds of thousands. Mass-market brands might be able to justify these exorbitant fees but for most, investing in all that extra reach is just overkill. Challenges notwithstanding, Influencer Marketing is here to stay, but to keep winning big, brands have to start thinking small. That’s why savvy marketers are…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

Hypetap Launches AI Tool to Help Brands Connect with Influencers

Hypetap Has Created an AI Tool That Helps Connect Brands with the Relevant Influencers Influencer marketing agency Hypetap has created an artificial intelligence (AI) tool that helps brands connect with the most relevant influencers. Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s new AI offering will help brands identify objects, people, scenes and activities in social media content. The image search tool hunts influencers based on specific objects posted in their social posts to identify…

How Brands Can Leverage Influencers With Instagram Polls

Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have taken the public a while to realize that Instagram polls weren’t anonymous, but it didn’t take long for the new feature to garner much excitement from users. Since launching in early October, Instagram Polls been intensely popular for users — particularly among brands and influencers. How Influencers Engage Their Followers with Polls Bloglovin’ polled their 87K+ follower base of…

The Marketing Arm to Produce Exclusive Influencer Event For Top Brands, Platforms, Influencers

The Influencer Continuum Is an Exclusive Opportunity for Marketing Executives and Leadership Teams to Discover, Collaborate, and Re-Define Audience Engagement The Marketing Arm announced its production of The Influencer Continuum, an event designed to dissect the evolving relationship between brands and their audiences. The event will take place between 28-30 October at the Monarch Beach Resort in Dana Point, Cali. The Influencer Continuum is an exclusive opportunity for marketing executives and leadership teams…

Adorama INSPIRE Brings Together the Creative Industry’s Biggest Social Influencers, Artists and Filmmakers to Discuss What It Takes to…

Chris Burkard, Prince Mcclinton, Christina Raia and Alex Lindsay Join All-Star Lineup of Noted Creatives and Instagram Stars to Provide Artistic Community Insights on Finding Success Through Digital and Social Media Platforms Adorama, the trusted source for market-leading photo, video, audio, imaging and electronics products and information, invites visual storytellers to New York City this June to hear how world-renowned photographers and filmmakers have leveraged social and online platforms to build their successful…

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

Influencer marketing is the most effective brand building and sales tool right now, and if brands don’t invest in it for the 2018 FIFA World Cup they will score a massive own goal. My first insight into how incredibly effective influencer marketing campaigns are was working with Cristiano Ronaldo to drive app downloads through his social network. By comparison, we achieved the same number of downloads for a sports website, Sportlobster, through a football fan page on Twitter and Facebook, because we engaged with their…

WHOSAY Launches Platform That Matches Brands to Influencers

Marketers Can Produce Custom Reports Using WHOSAY’s Match Platform To Uncover Talent Who Have Fans That Also Like Certain Brands WHOSAY, a leading company in the fast growing Influence marketing space,  launched its newly designed WHOSAY Match platform to provide agency and brand clients with a free web and mobile application that helps them connect their campaign objectives to the best talent at every level of influence. Recommended Read: Influencer Marketing & Your Customer Journey WHOSAY Match has already…

Is Whitelisting a Win-Win for Brands and Influencers?

Social media is a primary gateway between a brand and its audience.  Many times the point of contact between a brand and its consumers is created by third parties -- publishers, paid media and increasingly influencers. Consider that 96% of people that discuss a brand online do not follow that brand’s owned social media profiles, according to a study from Brandwatch. Meanwhile, nearly 40% of Twitter users report making a purchase as a direct result of a tweet by an influencer on the site. The disconnect is clear. Owned…

Wattpad Brand Partnerships Launches Wattpad Brand Originals, a New Branded Entertainment Offering

Wattpad Brand Originals connects brands with Wattpad’s global community of diverse Gen Z writers to create branded TV and film projects As consumers spend more time in ad-free environments, Wattpad Brand Originals allow brands to partner with a new generation of Gen Z creators Wattpad, the global multi-platform entertainment company for original stories and leading social storytelling platform, today announced the launch of Wattpad Brand Originals, a new branded entertainment offering from Wattpad Brand Partnerships. …

Entercom Acquires Podcast Influencers Marketplace Podcorn

 Platform Matches Brands with the Most Relevant Podcast Creators to Scale Native Branded Content and Drive Higher ROI for Advertisers Entercom, home to premium podcast companies Cadence13 and Pineapple Street Studios, today announced the acquisition of Podcorn, the largest marketplace for brands to find and collaborate with the most relevant podcasters to create native advertising and branded content at scale. The transaction values Podcorn at $22.5 million today, with an upfront cash payment of $14.6…

Once-in-a-Lifetime Advertising Opportunity for Brands to Pole-Position Themselves on a Disruptive Magnetizer to Attract New Clients…

Alumnus Lionel Conod launches Million Dollar Billboard, a vig­orous disruptive advertisement platform that provides unlimited marketing potential to busi­nesses all around the world by supercharging a proven success concept. "Especially in a world of ferocious competition where billions are spent on social media ads, this is the most cost-effective and straightforward way to pole-position your brand right at the palm of your prospects' hands to stand out from your competitors with ease." Marketing Technology News: Domo…

Cision Brings PR, Social Media Management and Digital Consumer Intelligence Together with Category-Defining Acquisition of Brandwatch

Cision announced that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. The forces of digital transformation reward those organizations and boardrooms that listen to and quickly…

BESTSELLER Brands Embrace Live Shopping E-commerce Trend in Partnership With Bambuser

NAME IT and VERO MODA are entering the world of live shopping, in partnership with Bambuser. NAME IT became the first BESTSELLER brand to launch a live shopping broadcasting platform, which they have dubbed NAME IT LIVE. NAME IT LIVE will broadcast several times per week, with prominent Danish influencers on occasion taking part as hosts or guests. Initially limited to a Danish audience, NAME IT LIVE's debut broadcast kicked off on Monday 22 February 2021. "We are extremely proud of being the first-ever Danish…

Humanz Launches Free Online Academy for Successful Collaborations Between Marketers and Influencers

The Humanz Influencer Marketing Academy arms marketers and influencers with knowledge on how to build, optimize, and track successful collaborations for their mutual benefit Humanz, an AI-powered platform for influencer campaigns of all levels, announces the launch of The Humanz Influencer Marketing Academy, a free online course designed to facilitate the successful collaboration between marketers and influencers. The roles of influencers and marketers are converging, and influencer marketing campaigns are one of the…

The Perfect Match: What Brands Should Look Out for in an Influencer

The past year has transformed a number of industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over the last year, one thing that has become even more apparent is the need to create the perfect match between brands and influencers. Brand love is pivotal to creating a successful influencer marketing campaign, as is building trust and creating an honest and organic relationship between everyone involved. And to help brands find…