ZINFI Ends 2020 with Rapid Growth and Recognition from Analyst Firms and Customers as a Leading Partner Relationship Management Software…

ZINFI’s Growth Accelerates in Response to Increased Demand for Partner Relationship Management Applications That Enable Collaboration with Channel Partners in a Remote, Work-from-Home Environment ZINFI Technologies, Inc., a leading provider of partner relationship management (PRM) software solutions, announced its software business has ended 2020 with a 60% year-over-year increase in the total number of customers for its partner relationship management (PRM) solution and a 42% increase in customers for its partner marketing…

Blue C Introduces Signature BrandPWR Platform

Branding Agency Catapults National BrandPWR Launch with Aggressive Television Campaign Blue C, a leading Southern California-based branding and marketing agency, is proud to announce the public launch of its tested and proven BrandPWR platform. After a highly successful pre-launch period resulting in accelerated growth, brand clarity and improved audience resonance for the early client adopters, Blue C has rolled out its proprietary BrandPWR platform to help brands identify value propositions and more effectively connect…

Canon Leaves Influencers Mind-Blown with Innovative Mobile Ad; EOS M200 Mirrorless Camera campaign uses Sound Recognition Technology to…

Encouraging users to blow into the phone’s microphone to reveal the camera, the ad is engaging users with an innovative experience mCanvas, the experiential storytelling ad platform for small screens, in collaboration with Merkle Sokrati, a Dentsu Group agency and a leading performance-focused, technology-enabled data-driven customer experience management (CXM) company, created a rich-media mobile ad for Canon India’s Mirrorless Camera, EOS M200. Using cutting-edge technology like sound recognition, the ad is engaging…

Brand Safety Institute Names Louis Jones as Incoming Brand Safety Officer in Residence

Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession,  announced that longtime agency and 4A's executive Louis Jones will be its next Brand Safety Officer (BSO) in Residence. Jones will become the second person to serve in the six-month role advising other BSOs and helping the organization advance its mission, and he brings an unwavering focus on…

InMoment Appoints Graham Tutton Global Head of Consumer Products to Accelerate Experience Improvement for the World’s Top Brands

Seasoned veteran brings track record of success to help clients, promotes strategic and tactical focus on ‘owning moments that matter’ through unique InMoment solutions InMoment, the leading provider of Experience Improvement (XI)™, announced that Graham Tutton, a seasoned executive with over 25 years of leading customer experience and insights at several global brands, has joined the company to lead clients through more strategically oriented and impactful programs focused on experience improvements.…

IntelligenceBank Launches Facial Recognition

IntelligenceBank - the leading marketing operations platform - announced the launch of Facial Recognition. As an add-on to IntelligenceBank's Digital Asset Management offering, Facial Recognition brings advanced facial identification with auto-tagging by matching files to people. Within IntelligenceBank DAM, users can add a master file with a person's name to 'train' the AI engine. Then whenever a new asset is added featuring that person, his or her name will automatically be added in the keywords. Marketing Technology…

Affinity Answers Rebrands AudiencePlanner to FanFinder360°

Affinity Answers, the leader in social-powered audience insights and activation, announced it has rebranded its all-in-one, tune-in marketing solution, AudiencePlanner, to FanFinder360° in recognition of its growing market leadership in media and entertainment. FanFinder360° provides an unprecedented view into the shared, positive affinities between the true fans of shows, movies, or music artists, and everything else they love across the world of social media. The FanFinder360° advantage is in the potent combination of its…

Heard about Sonic Branding: What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also instantly familiar. These simple sonic signatures are easy to recall and exert a powerful influence over your emotions and behavior. Yet it’s a wonder…

Engine Media Exchange Onboards Inscape Data For CTV “Incremental Reach Measurement” Product For Brands

ENGINE Media Exchange (EMX), ENGINE's fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today's digital marketplace, announced the launch of its Connected TV (CTV) "Incremental Reach Measurement" product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign delivery data in a proprietary data warehousing, reporting, and analytics solution. The CTV "Incremental Reach…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

BrandMaker Named A Representative Vendor In Gartner 2020 Market Guide

BrandMaker, a global provider of marketing resource management and work management software, has been recognized as a Representative Vendor in the Sophisticated Work Management Category for Marketing in the Gartner Market Guide for Marketing Work Management Platforms. Gartner defines sophisticated MWM platforms as "work management platforms robust in features and functionality for a variety of use cases to support a complex marketing environment and provide insights for executive decisions." Marketing operations leaders…

How Financial Companies can use Sound Branding To Communicate With Customers

Digital payment technology was already rapidly removing the need to physically exchange money long before the COVID-19 crisis came along. Recently published data suggests a significant decline in the use of cash in recent months as people concerned with associated health risks turn to the burgeoning array of digital services enabling people to control their income or expenditure such as mobile apps, websites and e-commerce experiences. But, consumers are also switching in large numbers to contactless payments in-store…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

New Numerator Data Shows Which Brands Spend TV Ad Dollars on Racial Justice

NASCAR, P&G, Dove, YouTube Lead TV Racial Justice Messaging Numerator, a data and tech company serving the market research space, is launching a new Social Equality and Awareness Flag enabling brands to track socially responsible ad messages as they are happening. The flag covers Gender Equality, Racial Equality, Socio-Economic Equality and Financial Equality topics. Numerator is launching this capability in time to understand advertising support of the racial justice conversation that swept the country in June.…

Launchmetrics Named a Strong Performer and ‘Should Be on the Shortlist for Any Luxury or Fashion Brand’ by Independent Research…

Launchmetrics, the leading marketing platform and analytics solution for the Fashion, Luxury and Beauty industries, announced that independent research firm, Forrester Research, Inc., ranked Launchmetrics as an Influencer Marketing Solutions "Strong Performer" in The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020 report. Forrester evaluated the emerging market for Influencer Marketing Solutions, examining 12 top providers, and amongst the various criteria, Launchmetrics received a differentiated rating, the…

ListenFirst Brand Reputation Index Recognized by SIIA as Best Emerging Technology

ListenFirst Brand Reputation Index Earns Prestigious Industry Recognition ListenFirst, the most comprehensive enterprise social analytics solution, today announced that the ListenFirst Brand Reputation Index has been named the Best Emerging Technology of 2020 as part of the annual SIIA CODiE Awards. The prestigious CODiE Awards recognize the companies producing the most innovative business technology products across the country, and around the world. Marketing Technology News: Programmatic Job Advertising Leader Joveo…

Infogroup, via Its Yes Marketing Division, Receives Industry Recognition From the Internet Advertising Competition (IAC) and Horizon…

Data and real-time intelligence solutions provider honored for its work on behalf of five clients across twelve different categories Infogroup, today announced its work on behalf of five clients earned twelve industry awards from the Horizon Interactive Awards and Internet Advertising Competition (IAC). The Horizon Interactive Awards, now in its 18th year, recognize and promote the best website designs, videos, online advertising, print media and mobile applications. Four Infogroup clients were chosen from a field of…

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…