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Broadvoice Unifies Acquisitions Under New Brand Strategy for New Decade

UCaaS Provider Launches New Website & Renews Promise to Make Every Connection Matter Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP trunking services for businesses, announced the launch of a new corporate brand identity, redesigned logo and website. These changes come at a time of growth and transformation for the company, which is integrating recent acquisitions, expanding its product portfolio, and renewing its commitment to providing the industry’s best service culture…

Qualtrics Empowers Companies to Take Control of Brand Strategy

Qualtrics Brand Tracking Provides Prescriptive Actions for Brand Strategy Based on the Industry Leading Qualtrics Experience Management Platform Qualtrics, the leader in experience management, announced the launch of Qualtrics Brand Tracking, a breakthrough brand monitoring solution on the Qualtrics XM Platform that promises to transform how companies manage their brand strategy across their organization. Built on the Qualtrics Experience Management (XM) Platform, Brand Tracking integrates with Qualtrics customer,…

TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group

Catherine Cook Connelly Co-founder & VP Brand Strategy, The Meet Group A few streamers on The Meet Group's apps have said they plan to quit their jobs or have taken a step back from their previous job to build themselves up as streamers. We spoke to Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group, to discuss this fascinating phenomenon. What brings you to the Mobile Growth Summit 2019? What part of the conference are you most interested in learning more about? Can you briefly discuss the…

Digitas Global Head of Programmatic Joins OpenX To Lead Agency and Brand Strategy

Experienced Agency Leader Previously Led Programmatic Media and Brand Strategy Over 15 Year Stint at Publicis Owned Digitas OpenX, the world's largest independent advertising technology provider, announced that agency and digital media veteran Carol (Chung) Reed is joining the company as global senior vice president of buyer development. In the role, Reed will lead all agency and brand relationships for OpenX. Reed comes to OpenX after 15 years at Digitas, part of Publicis Media, where she led the transformation of the…

Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn

"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to the next degree."Tell us about your role and how you got here? I grew up in the era of Friendster and MySpace, which is how I -- like many people -- was first exposed to Web 2.0. I then read a Tomi Ahonen book called “Communities Dominate Brands,” which made a convincing case for the rise of the mobile phone and community-based platforms well before most other people took those stands.…

Tiffany Vasilchik Joins Magid as SVP of Growth Strategy, Consumer & Commercial Brands

Magid today announced the hiring of Tiffany Vasilchik as Senior Vice President of Growth Strategy in its Consumer & Commercial Brands practice. She will be based in New York City. “Tiffany’s strong commitment to helping brands grow is just one of the many reasons we are excited to welcome her to Magid,” said Craig Wax, Executive Vice President and Head of Magid’s Consumer & Commercial Brands practice. “Her experience as a brand marketer and growth consultant across a wide range of industries gives her a depth of…

Source Digital Partners With LiveXLive to Create the “Brand Safe” Marketing Strategy Businesses Need to Thrive

The immersive commerce and advanced advertising platform joins with the industry's first "live social music network" to offer interactive content experiences that go beyond what social media platforms can currently offer The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no…

Savage Brands Expands Partnership with Refinery Lab to Strengthen Digital Strategy and Execution Capabilities

Savage Brands, a purpose-driven agency specializing in branding, marketing, leadership development and culture building with more than 40 years of experience, is expanding its digital marketing capabilities through an alliance with Refinery Lab. Refinery will act as an extension of the Savage team to offer clients proven, specialized expertise in digital strategy, execution and data analysis. Bethany Andell The Refinery Lab team has worked with Savage for the past year to deliver advisory services and…

Moore DM Group Names Strategy Expert and Author Nick Ellinger as Chief Brand Officer

Ellinger Joins Executive Team to Accelerate Company and Client Growth Through Advanced Marketing and Technology Moore DM Group, a leading provider of performance-driven marketing solutions, announces the hiring of marketing strategist Nick Ellinger as chief brand officer. Author of “The New Nonprofit: Six Models to Raise More Money and Accomplish More Mission,” Ellinger has mapped a path for nonprofits to succeed in the future. Ellinger brings a unique perspective on marketing strategy, having published research studies on…

BOLD Worldwide Targets McKinsey and Company by Announcing a Massive Expansion Combining Big Data and Corporate Strategy to Its Leading…

Leading creative and marketing firm announced its expansion beyond the advertising industry BOLD Worldwide, a leading creative and marketing firm, announced its expansion beyond the advertising industry to challenge the antiquated methods used by traditional consulting firms by unifying and integrating big data, corporate strategy, creative services, and marketing solutions into a predictive driven, cost-effective, end-to-end growth solution for organizations of all sizes. "For almost fifteen years, BOLD Worldwide supported…

Omnisend Research: 60% of Growing Ecommerce Brands Are Looking to Implement an Omnichannel Strategy in 2019

Growing Ecommerce Brands with 12k or Fewer Subscribers Are More Likely to Prioritize Email Marketing over Integration of Several Channels in Their Marketing Strategies. However, Most Survey Respondents Stated That They Were Very Likely to Implement an Omnichannel Marketing Strategy During This Year Omnisend, omnichannel marketing automation platform for ecommerce, has surveyed smaller ecommerce brands who have joined the platform in the past year. These ecommerce marketers were primarily focused on email marketing as a…

Lucky Brand Selects Amperity to Fuel Customer Data Strategy

Amperity Delivered Unified Profiles Across All of Lucky's Disparate Systems, and Identified 1.5 Million Previously Anonymous Customers, Resulting in the Attribution of an Additional $192m in Customer Lifetime Value (CLV) Amperity announced Lucky Brand is deploying its leading Customer Data and Identity Platform to help manage and unify the brand's first-party customer data. Lucky Brand will leverage Amperity's best-in-class data management and identity resolution capabilities to build a better customer data foundation,…

Yext Study: Only Eight Percent of Marketers Believe Their Organization’s Brand Management Strategy is Completely Effective

Research Highlights How AI-Based Search Technology Is Impacting Marketing Strategies and Why so Many Businesses Are Falling Behind Yext, Inc., the leader in digital knowledge management (DKM), announced the results of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group, surveying 400 marketing decision-makers from organizations across the United States. New advancements in AI-based search, including voice search, are fundamentally changing the way people…

Digital Marketing Company, fishbat, Shares 5 Tips to Improve Your Brand’s Email Marketing Strategy

As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing company, fishbat, shares five tips to improve your brand's email marketing strategy. Despite all of the well-deserved buzz that social media marketing receives, email marketing remains one of the most effective marketing strategies to reach current and prospective customers. Both in terms of return on investment and actual conversions, email marketing beats can often surpass social media. Not all email…

Collective Becomes Visto as Part of Rebranding Strategy to Bring Greater Control into Programmatic Ecosystem

The New Name Highlights The Company’s Focus On Developing Software And Services That Bring Greater Transparency And Control To The Programmatic Ecosystem The leading advertising technology provider, Collective is now Visto. The company announced its new branding as Visto as part of their strategy to move closer and grow the company’s flagship Visto™ Enterprise Advertising Hub. Visto Hub was launched earlier this year. The new Visto name, accompanying logo, tagline and brand design reflect the company’s technology-driven…

TechBytes with Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social

Andrew Caravella VP, Strategy & Brand Engagement, Sprout Social  Speaking at Dmexco 2017 on Wednesday, Marc Pritchard, Chief Brand Officer, P&G, said it was high-time brands start investing in adtech for brand safety, transparency, and ad viewing. We spoke to Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social, to understand how the adoption of bots in social media can also result in the success of marketing automation platform.MTS: Tell us about your role at Sprout Social and the team you work…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

IKEA, Electronic Arts and Other Global Brands Share How They Are Responding to Market Changes by Launching New Digital-First Experiences…

“Fast Forward,” the conference on accelerating digital innovation, will feature brands known for cutting-edge digital experiences Contentful, the leading content platform for digital-first businesses, announced its Fast Forward customer conference lineup featuring some of the world’s most innovative brands. More than 1,500 digital leaders and builders will attend the free virtual conference Oct. 29. They will learn how to build for the digital-first era and rapidly adapt to digital demands driven by the ongoing pandemic and…

AcuityAds Partners With Digiday to Release in-Depth Industry Whitepaper, “Brands Need Advertising Automation to Control the Consumer…

Leveraging Advertising Automation Can Lead to Increased Return on Advertising Investment AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, released an industry whitepaper, "Brands Need Advertising Automation to Control the Consumer Journey," in partnership with Digiday, a media company and community for digital media, marketing and advertising professionals. As the creators of illumin™,…

UK Digital Agency Kagool Acquires Digital Experience Agency Delete as Part of It’s Growth Strategy to Become the Leader in Marketing…

Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, announces its acquisition of Delete, a multi-award-winning digital experience agency, as part of Kagool’s growth strategy to become the leader in marketing technology and digital experience. Kagool is combining its strong engineering and technical heritage with Delete’s strategy, creative and UX expertise, in a deal that will strengthen both agencies’ offers while laying the foundations for scale and focused specialisms. The acquisition will…