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FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content

FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, executive vice president, advertising sales for FOX News Media. In making the announcement, Collins said, “With a reach of more than 200 million people each month across all of our platforms, FOX News Media provides advertisers a unique opportunity to reach a highly educated and loyal audience. We’re excited to partner with HEVĒ, offering our partners creative content to tell the…

Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content…

Mirriad’s Technology Integrates With Tencent to Dynamically Serve Branded Content to Large Audiences Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience. The key innovation allows only the new programme segments containing…

Comscore, ListenFirst Media Announce Partnership to Deliver Cross-Platform Branded Content Measurement

Partnership matches ListenFirst’s social analytics with Comscore’s Branded Content measurement offering Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that ListenFirst, the most comprehensive social media analytics solution for big brands, will provide measurement for Comscore’s Branded Content service. The partnership further enhances Comscore’s science-based approach to measuring brands in content and creates an unmatched ability to understand content performance…

Local Media Consortium and Local Media Association Announce Applications Available for Facebook-Funded Branded Content Project

Project Will Help Local Media Expand and Improve Branded Content Programs Through Funding Grant The Local Media Consortium (LMC) and the Local Media Association (LMA), two of the local media industry's most innovative organizations, have announced a call for applications, inviting media organizations to apply to participate in a pilot project focused on helping local newsrooms develop revenue streams through branded content. Through an innovative partnership between the LMC and the LMA and funded by the Facebook…

Shareablee Adds Industry’s First Branded Content Advertiser Search to Its Monetize Suite

Partnership Explorer Provides Branded Video Ad Intelligence for Social Marketers Shareablee Inc., announced their Monetize Suite's new Partnership Explorer, a first-of-its-kind branded content planning and ranking dashboard that provides unlimited access to search advertisers individually or by industry groupings across over 5000 global categories. To date, branded video on platforms such as Facebook, Instagram and Twitter have grown 57% since 2017, with nearly seventy percent of engagement being driven by Sports,…

New Scala-branded Content Accelerator Introduced to the Digital Signage Market

Scala Content Accelerator Helps Ensure Media Players Are Successfully Delivering Dynamically Changing Rich-Media Content to Any Screen Scala announced the addition of a powerful content acceleration device, the Scala Content Accelerator, to their digital signage portfolio. Scala, part of the STRATACACHE family of digital media/ad tech solutions companies, is including the cache server solution to help clients optimize the digital signage experience by guaranteeing reliable, timely delivery of content to media players. The…

The Most Overlooked Necessities of Branded Content

Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and that growth shows no signs of waning. In 2018, BI Intelligence estimates that native advertising revenue in the US will hit $21 billion, up from $17.3 billion in 2017. But despite growth, the development and distribution of branded content has never been as confusing and complicated as it is today. Content distribution options, both paid and otherwise, have proliferated, and yet firm…

Mastering the Science of Creating Simple-Scalable-Effective Branded Content

In 2018, Branded Content Has Changed Its Course to Driving Home Better Bespoke Creatives. These Branded Content Garner a Genuine Response to the Content Marketing Campaigns, Demonstrating a Publisher's Ability to Distribute High-Quality Content to Premium Customers Branded Content is an effective medium to promote a product or a service effectively on a website and social media. With the perils of Fake News and malvertising pushing marketers and publishers towards negative branding, it's time to lay clear ground rules for…

Branded Content Powered by Playbuzz Performs in Top 10% of All Nielsen Global Digital Brand Effect Campaigns

The Latest Nielsen Study Asserts That the Platform Is “More Successful at Providing Increased Engagement, Shifting Brand Perceptions and Ultimately Driving Preference Than Other Global Digital Content" A study conducted by global information & measurement company, Nielsen, on behalf of Disney-backed storytelling platform, Playbuzz, showcases the power of interactive content and its positive impact on branded content campaigns compared to more traditional digital content. The results support previous studies which link…

SourceMedia Debuts New Suite of Branded Content Products

Marketers Can Utilize Branded Content to Drive Marketing Outcomes, Push Customers Through the Sales Funnel SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings. The new offerings equip marketers with the ability to dynamically target B2B audiences with branded content in the form of native advertising. The products also position SourceMedia to capitalize on the demand…

ListenFirst’s Report for Media Publishing Industry Reveals Social Branded Content Nearly Doubled in 2017

Social Branded Content up 98%, Fatherly with New York Life Insurance Lands #1 Branded Post ListenFirst, the most comprehensive social analytics solution for the enterprise, today released its Media Publishing: Social Branded Content Report with key insights into the adoption, effectiveness, and strength of social branded content as a new advertising opportunity. ListenFirst's report reveals social branded content on Facebook grew by 98 percent in 2017 and outperformed all other posts published by the media publishing…

Sticky Content Launches Native Advertising Network Powered By Nativo To Monetize Branded Content Inventory

Sticky Content, the PA Group’s creative content agency, has partnered with native advertising platform Nativo to offer leading brand clients access to publisher audiences at scale Emily Shelley, Managing Director at Sticky Content, said, “In an era of increasing fragmentation, reaching a guaranteed high-value audience with engaging content is becoming harder to achieve. That’s why this new native network offers such value to our brand clients.” Shelley added, “Meanwhile publishers, many of whom have a long and…

Knotch Launches “Knowledge”, a Free Search Engine For Branded Content

Knotch, the leading independent provider of digital marketing intelligence, announced Knowledge, the second product in their ‘Intelligence Suite for Brands’. The product is now online and has a version that is free to the public as well as an enterprise version that is open to marketers purchasing the full Integrated Suite For Brands. Knowledge, a search engine and intelligence platform for branded content, provides marketers with holistic access to their competitive landscape. Brands can now easily track and follow the…

Unmetric Accelerates Time-to-Insight with ‘Outlier’ Detection for Branded Social Content

New Feature Boosts Social Signal-To-Noise Ratio by Isolating Content That Receives Unusually High Engagement and Curates Posts in a Single Visual Feed Unmetric, an enterprise solution for branded content analysis and discovery, announced new outlier detection capabilities that enable digital marketers to easily identify and mine insights from social content that generates significantly higher than average audience interactions across Facebook, Instagram and Twitter. Outlier detection allows brands to quickly find the…

Unmetric Adds Image Analytics for Branded Social Content to its Platform

New capabilities enable digital marketers to identify the objects and image colors in branded social content that drive the most positive audience engagement Unmetric, an enterprise solution for branded content analysis and discovery, announced new image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they or other brands post on social media. These insights will enable brands to make strategic decisions about the use of specific object tags and colors…

Don’t Be a Content Zombie: 4 Tips for Branded Halloween Videos

With Halloween around the corner, it’s crunch time for brands to capitalize on the billions of dollars that consumers spend annually on the holiday. In the US alone, consumer spending for Halloween is projected to hit a whopping $9 billion, and this figure also continues to soar in other parts of the world. Every year, celebrants rush to purchase costumes, candy, and so much more — marketers would be remiss if they skimped on this gargantuan marketing opportunity. Video has become a massively popular medium for marketers…

STUDY: Branded Search Highest in Travel (62%), Lowest in B2B Vertical (12%)

New Uberall report involving 22 global brands, SMBs and nearly 500,000 total locations examines key consumer search trends Uberall, Inc., the platform managing digital experiences for local businesses, released two new reports examining branded and unbranded search trends. A branded search is when a consumer looks directly for information about a particular company or product; unbranded search doesn’t feature brand-specific terms (e.g., “car insurance” vs. “Geico”). Google data reflects that 90% of consumers typically…

Degreed Partners With Kaltura to Bring Clients Market-Leading Video Management and User-Generated Content Capabilities

Partnership provides an integrated skill-building solution using live-streamed and on-demand video  Degreed, the workforce upskilling platform, is partnering with leading video cloud Kaltura, to enable quick and simple use of video in talent development. The Degreed and Kaltura partnership will enable learning and talent teams to create, unify, curate, and protect videos, and insert them seamlessly into both self-directed learning and structured training experiences through a flexible, branded portal in Degreed. The…

Bringing “Smart Content” Solutions To The Staffing Industry: Mamu Media Merges with Haley Marketing Group

Haley Marketing, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that Mamu Media LLC, a marketing firm specializing in branded content for the staffing industry, has merged its operations with them. Going forward, Mamu Media will operate as a division of Haley Marketing, with a mission to develop "Smart Content" that enables staffing companies to become more connected with employers and job seekers. Marketing…

Casted Secures $2.35 Million Seed Funding, Launches First Marketing Platform for Branded Podcasts

High Alpha Capital, Elevate Ventures, and SaaS industry leaders infuse Casted with growth capital for category-leading podcasting platform Casted, the first SaaS (software-as-a-service) marketing platform for branded podcasts, today announces $2.35 million in seed funding as it launches from the High Alpha venture studio. The round included institutional and individual investors, including High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and other leading SaaS angel investors. “In recent years, we have all seen…