Advertise Purple, Inc. Shares Data on Effectiveness of Affiliate-Only Business Strategy

How Advertise Purple differentiated themselves from a sea of marketing agencies, and, along with their clients, hit it big Advertise Purple, one of Inc. magazine's Best Workplaces for 2019 and one of its fastest growing companies, has found that research agrees, the affiliate-only business strategy is effective for agencies. Data shows that the affiliate channel is too complex and growing too quickly to shift focus away from it.  And as the historic and forecasted data proves in this article, 'betting the farm'…

Study: 55 Percent Say API Integration Is “Critical” to Business Strategy

Cloud Elements Issues Third Annual “State of API Integration” Report; Highlights Trends, Challenges and Opportunities for the API Economy API integration is increasingly an important element of digital business strategy, fueling customer loyalty, partner ecosystems and new revenue opportunities, according to a new study issued today by Cloud Elements. The third annual “State of API Integration” report contains insights and predictions from API industry experts, as well as more than 350 API enthusiasts from 27 distinct…

Metacake Launches New Ecommerce Growth Plan Tool to Assist Businesses with Ecommerce Strategy

Metacake, an ecommerce growth team to some of the world's most renowned brands, has launched the Ecommerce Growth Plan, a new tool for businesses looking to strengthen their direct to consumer (DTC) ecommerce channel. As a result of stay-at-home orders, social distancing, and store closures brought on by COVID-19, ecommerce is growing at an unprecedented rate. In fact, ecommerce is projected to grow 18% in 2020, reflecting a substantial lift in the number of digital transactions and the average spending per buyer. …

CXInfinity To Take A Leap In Redesigning Businesses Digital Customer Service Strategy

In 2020, customer service is drifting from calls to digital engagement. CXInfinity is here with its customer engagement solution targeting digital transformation. Their powerful solution is designed for businesses to engage with customers when and where it matters Digital customer service creates highly engaged customers who are likely to buy 90% more frequently and spend 60% more on every purchase. There’s more to it. Digital customer service helps in creating an emotional connection with customers, removing chances of…

Source Digital Partners With LiveXLive to Create the “Brand Safe” Marketing Strategy Businesses Need to Thrive

The immersive commerce and advanced advertising platform joins with the industry's first "live social music network" to offer interactive content experiences that go beyond what social media platforms can currently offer The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no…

83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds

New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia, the television industry’s largest independent local cross media management company. Based off US responses of Viamedia small business customers and local agencies nationwide, the results…

Talkdesk Accelerates Growth Strategy, Business Continuity Support for Customers With Appointment of Nathan Cobb as First Chief Revenue…

Experienced customer-first revenue strategist strengthens Talkdesk executive management team Talkdesk appoints Nathan Cobb as the company’s first chief revenue officer (CRO) Cobb will work with Talkdesk leadership to identify and scale global opportunities for the company while ensuring full business continuity support for customers New CRO position added to Talkdesk’s executive management team to guide the company through the next phase of growth Talkdesk, Inc., the cloud contact center for innovative…

Leaders Failing B2B Marketers Due to Lack of Strategy and Business Vision

Insight 2020, a recent research report conducted by leading B2B PR consultancy, EC-PR has revealed that more than half (53%) of UK B2B companies do not have a communication strategy, hampering their ability to accelerate business goals, increase brand awareness and promote cross-team collaboration.  1 in 4 marketers also noted the senior leadership team see no value in a communication strategy. EC-PR’s Managing Director, Lorraine Emmett comments: “It’s staggering to think that there is still such a high percentage of…

Why Your Business Needs a Digital Content Strategy

There was a time when a professional-looking website was the only digital asset a business needed to worry about. With that in place, a multi-location retail brand or restaurant could rest assured that when people found their business online, they would see a polished, controlled digital presence. Then came review sites and geo-specific content hubs like Yelp and TripAdvisor. As this gained traction, they started to rise to the top of search results for local businesses. Suddenly, every guest or customer was also a…

CIO Leadership: Driving Towards the Future: Digital Transformation and Business Transformation to Take Center Stage at the Upcoming HMG…

Leading technology executives speaking at the 2019 Stamford CIO Executive Leadership Summit include Harriet Edelman, Vice Chairman, Emigrant Bank; Matthew Lagana, CISO, MBIA; Tom McCurley, CIO, The Chefs’ Warehouse; Shamla Naidoo, Managing Partner, IBM Global Security Services; David Pogue, technology columnist, TV correspondent and author; Frank Price, VP and CISO, CVS Health; and Colette Rubio, SVP, Enterprise Technology, WWE Digital disruption and technological innovation are forging a brand-new future for business, and…

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Most businesses recognize that online reviews are important, but may not…

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. As it turns out, the opportunities for small businesses in particular to profit from SEO are huge: 35% of product searches start on Google, and every year, somewhere between 16% and 20%…

AttackIQ Deepens Leadership Bench, Appoints Dariush Afshar as VP Business Development and Corporate Strategy

 Former Head of Hewlett Packard Enterprise Platform Ecosystem Joins AttackIQ to Help Accelerate the Growth of the Continuous Security Validation Market AttackIQ, the leading, independent player in the emerging market of continuous security validation, announced Dariush Afshar has joined the company’s executive team as vice president of business development and corporate strategy. “The security market has been struggling for years to help its customers calculate ROI and prove product efficacy, but AttackIQ is now in a…

How to Create a Customer-Centric Strategy for Your Business

According to research, 80 percent of global businesses recognize the importance of having a customer-first approach. However, many struggles to create a positive Customer Experience at every stage of the buying process. This is mostly due to inefficient communication between the product, IT and marketing departments, as well as their inability to process or make sense of their customers’ data. Moreover, most businesses lack a clear understanding of what it means to be customer-centric, so let us look into that first.…

Eggplant Commissioned Research Finds Business and It Divided on Software Strategy

Improving the customer experience is the number one goal for organizations when planning and orchestrating their software strategy. However, as far as testing practices are concerned, 47% of development teams on average across businesses are not testing the real user experience. This is according to research released today from Eggplant, the customer experience optimization specialist. The study also highlights a gap between IT and business leaders thinking when it comes to testing strategy. The commissioned study,…

MicroStrategy Scores Highest in Four Use Cases in Gartner’s Critical Capabilities for Analytics and Business Intelligence Platforms Report

MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, announced that Gartner, Inc., the leading provider of research and analysis on the global information technology industry, has recognized the MicroStrategy platform, MicroStrategy 2019, with the highest product scores across four uses cases in the “Critical Capabilities for Analytics and Business Intelligence Platforms” report. “Critical Capabilities for Analytics and Business Intelligence Platforms” According to…

Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses

Many Small Businesses Still Not Convinced Social Media Is a Valuable Way to Reach Their Audiences, but Some Are Reconsidering That Position: 22% Plan to Invest in Social Media in the Future More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms around the world. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Most small businesses…

Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not Omnisend, omnichannel marketing automation platform for E-Commerce, released new research on the effect of the number of channels used by a brand on customer relationship. Results favored using an omnichannel campaign for E-Commerce: when an E-Commerce brand used three or more channels in an automation workflow campaign, that campaign…

CAPCOM Selects Domo to Accelerate its Business Growth Strategy and Digital Transformation Across Global Offices

Domo announced that CAPCOM Co., Ltd., the Japanese video game developer and publisher known for creating numerous multi-million selling game franchises, including Street Fighter, Monster Hunter,Mega Man and Resident Evil, has selected Domo to accelerate its business growth strategy and digital transformation across its global offices. “In today’s world, everyone has to be able to access, understand and leverage data on their own,” said Shigenori Araki, managing corporate officer and head of the eSports group at CAPCOM.…

Businesses Invest in Social Media Marketing to Support SEO Strategy

Clutch Survey says that More Than Two-Thirds (68%) Of Businesses That Focus On Paid Search Hire An SEO Company, Compared To Just 37% That Rely On In-House Staff Social media marketing is the leading SEO service priority among U.S. businesses in 2018, according to new research from Clutch and Ignite Visibility. Over 90% of businesses that invest in SEO also invest in social media. The survey of 303 marketing decision-makers at US businesses reveals that most tend to shape their SEO strategy based on the SEO services…