LivePerson Announces Executive Hires to Further Accelerate Conversational AI Growth, Scale, and Partnerships

Andrew Hamel, EVP, Operations and Emerging AI Businesses, and Shani Higgins, SVP, Global Partnerships, join executive team LivePerson, Inc., a global leader in Conversational AI, announced the hiring of Andrew Hamel as EVP, Operations and Emerging AI Businesses, to lead day-to-day operations with a focus on optimizing the company's ability to grow and scale, and Shani Higgins as SVP, Global Partnerships, to lead LivePerson's holistic partnership strategy. Consumers are driving a massive structural shift to remote,…

Invoca Announces Three New Conversation Intelligence Solutions for Sales, eCommerce, and Customer Experience Teams

At its 6th annual conference, Invoca announced three new solutions that extend its AI-powered conversation intelligence platform beyond the marketing organization to also serve sales, eCommerce, and customer experience teams. The new solutions will allow all revenue teams at business-to-consumer (B2C) brands to create better buying experiences, drive more leads, and increase revenue. By helping brands understand conversation data and activate it across their technology stack, Invoca's Active Conversation Intelligence…

ZoomInfo Acquires Clickagy to Deliver Streaming Intent Data

Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and Customers at the Opportune Moment ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data. Along with this acquisition, ZoomInfo is launching Streaming Intent, an innovative solution that identifies companies with above-average search volume on business-to-business (B2B) topics within minutes of their…

Soundtrack Your Brand And Warner Music Renew Their Partnership

Service Also Launches World's First On-Demand Product For B2B Music Streaming, 'Soundtrack Unlimited' Soundtrack Your Brand, the world's fastest growing business-to business (B2B) music streaming service, has renewed its global licensing agreement with Warner Music. The company is also introducing a new on-demand service, "Soundtrack Unlimited," which will enable business users to have even more control over the music they play to their customers. Marketing Technology News: BT Expands Digital Workplace Portfolio With…

Attentive Raises $230 Million Series D Investment, Led by Coatue, to Enhance Product and Expand Support for Customers

Attentive, the personalized text messaging SaaS platform for brands and organizations, announced that it has raised a $230 million Series D investment round at a $2.2 billion valuation, led by Coatue. Tiger Global, Wellington Management Company, D1 Capital Partners, Atomico, and Sozo Ventures are new investors in the company—joining existing investors Bain Capital Ventures, Sequoia, Sequoia Capital Global Equities, Coatue, IVP, Eniac Ventures, NextView Ventures, High Alpha, and Sapphire Ventures. This investment comes just…

Online Marketplace Carousell Chooses Vonage to Enhance Customer Communications and Safeguard its Platform Against Fraud throughout Asia,…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been selected by Singapore-based online marketplace Carousell to safeguard its platform against fraud and enhance the speed and efficiency of customer notifications. Carousell, a leading consumer-to-consumer and business-to-consumer marketplace for buying and selling of new and second-hand goods, is using Vonage’s Verify API to implement two-factor authentication (2FA) to validate accounts. Using just a phone…

iconectiv Appoints Mobile Industry Veteran Michael O’Brien as Chief Product Officer

O’Brien to focus on growing business and expanding into new markets, including business-to-consumer iconectiv, an authoritative partner of the global communications industry, has named veteran mobile communications industry executive Michael O’Brien as Chief Product Officer. O’Brien will be responsible for executing the company’s strategy and driving new pathways of sustainable growth. This includes focusing on the wide range of potential opportunities in the business-to-consumer (B2C) market. iconectiv has already…

Victory Square Portfolio Company FansUnite Announces Merger with Askott Entertainment

Victory Square Technologies Inc. portfolio company FansUnite Entertainment Inc. and Askott Entertainment Inc. (“Askott”) announced entering into a definitive agreement on June 22, 2020 (the “Agreement”) to combine in an at-market merger, creating one of Canada’s leading gaming companies. Under the terms of the Agreement, FansUnite will acquire all of the outstanding securities of Askott by way of a three-cornered amalgamation (the “Transaction”) pursuant to which Askott and a newly incorporated subsidiary of FansUnite will…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dun & Bradstreet (ABM), Veritone (Content), Lightspeed (E-commerce), Demandbase (B2B commerce) and RSVP (Email Marketing). Dun & Bradstreet Introduces Next Generation Account-Based Marketing Platform Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform.…

RSVP Advertising Driving Results for Businesses Through Targeted Direct Mail Marketing

Alliance Franchise Brands model capitalizes on home, lifestyle services Spending more time at home due to the pandemic is prompting homeowners across the country to make improvements to their living spaces that are now playing double-duty as workspaces. And as the weather warms in several regions, outdoor home projects are ramping up as home services providers get back to work. To capitalize on home and lifestyle product and service sales opportunities, local, regional and national brands are turning to effective…

MarTech Interview with Robert C. Johnson, Founder and CEO at TeamSupport

"Customer self-service is valuable to businesses of any size and, given the increase of its usage, it won’t be long before a self-service customer portal becomes a requirement for success." Please tell us about your role and the team/technology at TeamSupport. In 2008, when working for a former company where they could not find a true B2B (business-to-business) customer support solution, my colleague and TeamSupport Co-founder, Eric Harrington, and I set out to build one. We determined the market desperately needed a…

Plannuh adds New AI-Driven Marketing Budget and Expense Management Capabilities

The new Plannuh Automation package reduces manual processes associated with marketing budget and expense management to optimize team efficiency and accuracy Plannuh Inc., the leader in AI-Driven marketing planning and budgeting software, today announces their new Plannuh Automation package for eliminating manual processes associated with spend management.  This new package automates laborious budget management tasks such as expense data entry and reconciliation with accounting systems to significantly free up marketer…

Alibaba Cloud Supports Retailers with E-commerce Solutions to Fight Against Coronavirus Impact

 Alibaba Cloud, the data intelligence backbone of Alibaba Group, is to deliver a series of e-commerce solutions to businesses that are adversely impacted by the coronavirus outbreak. These tailored solutions will enable retailers to launch a B2C e-commerce platform as quickly as within five days. The Alibaba Cloud e-commerce solutions provide a set of plug-and-play Alibaba Cloud products and solutions in the computing, databases, multimedia and video livestreaming, collaboration, and security and data analytics to help…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

FedEx to Optimize Last-Mile Residential Deliveries; Position for Continued E-commerce Growth

FedEx Corp. is taking steps to increase the efficiency and lower the cost of residential deliveries as e-commerce continues to grow at an explosive rate. Beginning in March, FedEx Express will contract with FedEx Ground for the transport and delivery of select day-definite, residential Express shipments. FedEx Express packages will be selected for delivery by FedEx Ground if they are residential deliveries for which FedEx Ground can meet the service commitment. The company will begin rolling this out in Greensboro,…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

Europe Continues to Dominate Global E-Commerce Ranking

European nations hold eight of the top 10 spots on UNCTAD's Business-to-Consumer (B2C) E-commerce Index 2019, which ranks 152 countries on their readiness to engage in online commerce. Europe remains by far the most prepared region for e-commerce, with eight countries ranking in the top 10 of a global index published on 3 December. For the second consecutive year, the Netherlands leads UNCTAD’s Business-to-Consumer (B2C) E-commerce Index, followed by Switzerland. The only non-European countries on the top 10 list are…

Octane11 Launches Full-Stack Platform For Multi-Channel B2B Digital Marketing

Launch Integrations Include MediaMath, Oracle Data Cloud, Intersection, Bombora and EverString; Initial Funding from MathCapital and More Than a Dozen Marketing and Technology Industry Executives Octane11 announced the launch of its full-stack digital marketing platform focused exclusively on the needs of Business-to-Business marketers. Incubated by MathCapital – the early-stage venture capital firm focused on the digital transformation of marketing and media – Octane11 helps Business-to-Business (B2B) marketers leverage…

Neustar Partners with Tatango

Neustar Carrier Data Strengthens Deliverability for Text Message Marketing Services Neustar, Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text message marketing software, to improve the deliverability of their client’s text messages. “Neustar customer identity solutions will, among other things, enable us to dramatically improve the deliverability of our clients’ text messages, making absolutely certain that messages are reaching…

RichRelevance Announces Plans to Consolidate Business with Manthan Software

Creates Industry-leading Customer Data Platform, Retail Marketing & Merchandising, and Real-time Personalization Solution for Algorithmic Customer Experience RichRelevance, the global leader in Experience Personalization, announced that the company has signed a series of strategic partnership agreements with Manthan Software for a joint go-to-market and have set a path towards consolidating their category-leading businesses in the coming year, in compliance with applicable regulations. Manthan is a global leader in…