Cloud-Based Demos and Hands-On POCs Boost Sales Funnel Efficiency and Drive Higher Conversion Rates To help speed sales funnel velocity …
Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey
Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of …
18 Video Marketing Ideas for Every Stage of the Buyer’s Journey
Read More: Five Tips to Perfectly Time Your Webinar and its Promotion Videos have long been present in people’s lives. From TV commercials and …
DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data
DiscoverOrg Expands B2B Buyer Intent Data Offering With Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage DiscoverOrg, the …
Informa Engage’s Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey Faster
Sixty-eight percent of B2B marketers prioritize content marketing as a top tactic to engage decision makers and 55% find measuring …
Marketo’s New Accelerate Partners Help Marketers Intelligently Engage Through Every Stage of Buyer’s Journey
Marketo’s new class of partners, includes Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com. Marketo, the leading provider of …
How Marketing Automation and AI Are Transforming Customer Journey Stages
Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond …
Mediafly Introduces Mediafly Insights, Next-Generation Reporting to Better Engage Buyers and Increase Revenue
Sales enablement technology provider offers first-of-its-kind reporting capabilities, empowering companies to translate content usage data into insights that enhance sales …
Are Buyer Personas Really Over-hyped or Underused?
Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, …
Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform
Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales …
Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform
Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales …
The Relevancy Group releases The Relevancy Ring 2019 CDP Buyer’s Guide
Findings Indicate Close to 50% of Companies Currently Using a CDP and Seeing Significant Improvements in Business as a Result …
Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities
Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, …
Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement
Digital selling is the biggest change in sales in the last 10 years. Don’t take my word for it, that’s …
PROS Global Survey Finds B2B Buyers Prioritize Personalization and Real-Time Pricing
Respondents also value self-service and fast responses to quote requests PROS, a leading provider of AI-powered solutions that optimize selling …
Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey
Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019
Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM …
Madison Logic Showcases New Journey Acceleration Solution
Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit from March. At the …
Bounteous Announces Acquia Collaboration and Google Analytics Integration to Deliver ‘Insight-Driven Journeys’
Bounteous announced it is collaborating with digital experience company Acquia to create Insight-Driven Journeys. This new offering will enable customers to make the …
Madison Logic Launches Journey Acceleration to Enhance Full Funnel Audience Targeting, Account Nurturing and Sales Acceleration
Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of Journey Acceleration, which allows B2B marketers to …