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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: buyer journey

CloudShare Launches Flexible Sales Enablement Solution to Reduce Sales Friction, Illuminate Buyer Journeys and Empower Teams with Advanced Analytics
Sales Enablement

CloudShare Launches Flexible Sales Enablement Solution to Reduce Sales Friction, Illuminate Buyer Journeys and Empower Teams with Advanced Analytics

Cloud-Based Demos and Hands-On POCs Boost Sales Funnel Efficiency and Drive Higher Conversion Rates To help speed sales funnel velocity …

PRNewswireMay 8, 2019, 3:22 pmMay 8, 2019 0 725
Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey
Guest Authors

Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey

Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of …

Latane ConantApril 30, 2019, 4:00 pmApril 30, 2019 0 1258
Video Marketing
Guest Authors

18 Video Marketing Ideas for Every Stage of the Buyer’s Journey

Read More: Five Tips to Perfectly Time Your Webinar and its Promotion Videos have long been present in people’s lives. From TV commercials and …

MicroCreativesSeptember 28, 2018, 5:14 pmSeptember 28, 2018 9 9382
DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data
B2B Commerce, B2B Data, Sales Intelligence

DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data

DiscoverOrg Expands B2B Buyer Intent Data Offering With Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage DiscoverOrg, the …

Sudipto GhoshAugust 15, 2018, 10:19 pmAugust 15, 2018 1 2495
Informa Engage's Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey Faster
B2B Commerce, Content Management

Informa Engage’s Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey Faster

Sixty-eight percent of B2B marketers prioritize content marketing as a top tactic to engage decision makers and 55% find measuring …

MTS Staff WriterMarch 28, 2018, 5:38 pmMarch 28, 2018 0 799
marketo
CRM

Marketo’s New Accelerate Partners Help Marketers Intelligently Engage Through Every Stage of Buyer’s Journey

Marketo’s new class of partners, includes Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com. Marketo, the leading provider of …

PRNewswireMarch 15, 2018, 12:55 amMarch 15, 2018 0 743
How Marketing Automation and AI Are Transforming Customer Journey Stages
Guest Authors

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond …

Oana Alexandrov2 days agoDecember 12, 2019 0 227
Mediafly Introduces Mediafly Insights, Next-Generation Reporting to Better Engage Buyers and Increase Revenue
Content Management, Sales Enablement

Mediafly Introduces Mediafly Insights, Next-Generation Reporting to Better Engage Buyers and Increase Revenue

Sales enablement technology provider offers first-of-its-kind reporting capabilities, empowering companies to translate content usage data into insights that enhance sales …

MTS Staff WriterDecember 4, 2019, 8:59 pmDecember 4, 2019 0 368
Are Buyer Personas Really Over-hyped or Underused?
Guest Authors

Are Buyer Personas Really Over-hyped or Underused?

Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, …

Mark EmondOctober 29, 2019, 1:25 amOctober 29, 2019 0 488
Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform
CRM

Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales …

MTS Staff WriterSeptember 18, 2019, 9:45 pmSeptember 18, 2019 0 347
Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform
Sales Enablement

Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales …

PRNewswireSeptember 18, 2019, 5:49 pmSeptember 18, 2019 0 283
The Relevancy Group releases The Relevancy Ring 2019 Customer Data Platform (CDP) Buyer's Guide
Customer Data Platforms

The Relevancy Group releases The Relevancy Ring 2019 CDP Buyer’s Guide

Findings Indicate Close to 50% of Companies Currently Using a CDP and Seeing Significant Improvements in Business as a Result …

PRNewswireSeptember 18, 2019, 5:34 pmSeptember 18, 2019 0 858
Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities
B2B Data

Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities

Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, …

Business WireAugust 20, 2019, 11:00 pmAugust 20, 2019 1 709
Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement
Columnists, Sales Enablement

Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement

Digital selling is the biggest change in sales in the last 10 years. Don’t take my word for it, that’s …

Mike OrrJuly 19, 2019, 11:30 pmJuly 15, 2019 0 2936
PROS Global Survey Finds B2B Buyers Prioritize Personalization and Real-Time Pricing
B2B Commerce

PROS Global Survey Finds B2B Buyers Prioritize Personalization and Real-Time Pricing

Respondents also value self-service and fast responses to quote requests PROS, a leading provider of AI-powered solutions that optimize selling …

Business WireJuly 17, 2019, 10:20 pmJuly 17, 2019 0 577
The Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey
Guest Authors

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …

Jai AminJune 17, 2019, 9:00 amJune 14, 2019 0 1392
Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019
Account Based Marketing

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM …

PRNewswireJune 4, 2019, 10:35 pmJune 4, 2019 0 709
Madison Logic Showcases New Journey Acceleration Solution
Account Based Marketing

Madison Logic Showcases New Journey Acceleration Solution

Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit from March. At the …

MTS Staff WriterMarch 26, 2019, 3:24 pmMarch 26, 2019 0 656
Bounteous Announces Acquia Collaboration and Google Analytics Integration to Deliver ‘Insight-Driven Journeys’
Customer Experience Management

Bounteous Announces Acquia Collaboration and Google Analytics Integration to Deliver ‘Insight-Driven Journeys’

Bounteous announced it is collaborating with digital experience company Acquia to create Insight-Driven Journeys. This new offering will enable customers to make the …

PRNewswireFebruary 26, 2019, 9:24 pmFebruary 26, 2019 0 1065
Madison Logic Launches Journey Acceleration to Enhance Full Funnel Audience Targeting, Account Nurturing and Sales Acceleration
Account Based Marketing

Madison Logic Launches Journey Acceleration to Enhance Full Funnel Audience Targeting, Account Nurturing and Sales Acceleration

Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of Journey Acceleration, which allows B2B marketers to …

MTS Staff WriterFebruary 26, 2019, 7:35 pmFebruary 27, 2019 0 1340

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