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Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

CallTrackingMetrics Unveils Microsoft Dynamics 365 Integration to Optimize Campaign Performance

CallTrackingMetrics, the World’s Only Call Tracking and Contact Center Solution, Announces a Powerful New Integration with Microsoft Dynamics 365 CallTrackingMetrics, the world’s only call tracking and contact center solution, announces a powerful new integration with Microsoft Dynamics 365. Supporting the more than 60% of businesses around the world using Dynamics 365, this direct integration will enable organizations to capture rich call attribution data and document their essential touchpoints with customers. Session…

Artificial Intelligence Improves Influencer Marketing Campaign Performance by over 150%

Streaming Service Philo Improves Subscription Conversion by 10x with Branded Entertainment Network’s AI Solution Branded Entertainment Network (BEN), the leader in connecting global brands to consumers through the power of popular entertainment, today revealed early successes from BEN’s market leading Artificial Intelligence (AI) solution. Popular brands leveraging the solution include the streaming service Philo and video/games rental operator Redbox, who have all seen increased performance from their influencer…

DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign…

DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety targeting solution for programmatic advertisers. With Authentic Brand Safety targeting advertisers can now deploy a single set of brand safety controls across multiple programmatic buying platforms. By applying unified brand safety parameters throughout the media transaction (pre- and post-bid), advertisers gain secure brand protection and substantial gains in both…

RhythmOne Guarantees Advanced TV Audience Delivery to Maximize Targeted Reach and Campaign Performance

Solution Leverages Comscore Cross-Platform Campaign Measurement to Enable Marketers to Pay Only for Impressions Delivered In-Demo RhythmOne plc , a global advertising technology company, announced that it will offer United States-based clients guaranteed in-demo delivery of advanced TV campaigns. This unique offering provides clients with campaign-level audience measurement while accessing RhythmOne’s premium network of app publishers within its advanced TV marketplace, including connected TV, TV everywhere, and…

Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance

Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from All Channels and Markets Centro, a provider of enterprise-class software for digital advertising, today announced that users of its Basis programmatic ad platform will be able to converge ad creative performance data from major delivery sources. Basis now offers users creative reporting across their campaigns, providing granular ad-level data from…

Trig, Inc. Takes Campaign Cup for Outstanding Performance

Ohio-based sales and marketing firm rewarded for stellar 2019 Ohio-based sales and marketing firm Trig, Inc. was recently recognized for exceptional service on behalf of a prominent energy supplier during 2019. The company earned the Campaign Cup, a national sales honor presented to the top-producing office across the nation engaged in the campaign. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption Led by…

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

New Suite Leverages the Power of the Domo Platform to Deliver New Business Benefits and Rapid Time to Value Across all Industries Domo , provider of the leading cloud-based operating system for business, announced the new Domo Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns. The Domo Media…

Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets…

Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most

 2018 Email Marketing Lookbook Report Analyzes 600,000 Commercial Emails to Reveal Performance Data for 10 Common Email Campaign Types, Plus Best in Class Examples for Each With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to connect with customers and build valuable relationships. This is according to the  2018 Email Marketing Lookbook, published by Return Path. In fact, 70 percent of consumers prefer email for brand communications. But it can be difficult for marketers to…

Tiger Pistol Adds Recurring Campaign Feature to its Social Advertising Platform

New Capability Allows Clients to Boost Revenue by offering Ongoing Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform. "Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns," said Paul Elliott, CEO, Tiger Pistol. "Now our clients…

Google Reigns Supreme: Becomes #1 Player in Mobile App Advertising According to AppsFlyer’s Performance Index

AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product. Facebook Remains the Top Performer for Retargeting Low retention and high uninstall rates across the industry are driving app marketers to increase their…

NOViiX Acquisitions, Inc. Earns First Campaign Cup

New Brunswick marketing firm recognized for outstanding annual performance NOViiX Acquisitions, Inc., a Canadian sales and marketing company based in Saint John, New Brunswick, recently announced it received a national award for exceptional results achieved on behalf of a leading telecommunications client during 2019. For the first time in company history, NOViiX Acquisitions, Inc. received the Campaign Cup, a national honor determined by comparing sales and quality metrics of all offices participating in the same…

Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns

Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users…

Bold Screen Media Launches Performance Division Rebrand to Opn

A new performance division called Opn puts visibility and transparency first Bold Screen Media, a leader in the multi-dimensional marketing space, is proud to introduce Opn, a major rebrand of its performance division. Opn will offer digital media solutions that put visibility and transparency first. Opn continues to be a top mobile performance agency providing high volume and high-value users to many leading brands. Marketing Technology News: Sense Rolls Out Partner Program for Cooperatives at TechAdvantage 2020,…

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…

BIGtoken’s Holiday CPG Campaign Exceeds Client Goals, New Case Study Details

A major CPG company generates 6 to 1 return on ad spend (ROAS) and 4.5% incremental sales lift using BIGtoken's opt-in panels SRAX, Inc., a digital marketing and consumer data management technology company, released a new case study, illustrating results when one of the largest global food and beverage companies, activated BIGtoken to drive sales during the 2019 holiday season. Marketing Technology News: Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences This campaign featured opt-in panels and…

TVSquared Releases Pan-European TV Advertising Performance Analysis

Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs and the highest and lowest performing days, dayparts and creative lengths. “TVSquared’s global footprint enables us to provide a holistic view for advertisers, which is…