Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings …
CallTrackingMetrics Unveils Microsoft Dynamics 365 Integration to Optimize Campaign Performance
CallTrackingMetrics, the World’s Only Call Tracking and Contact Center Solution, Announces a Powerful New Integration with Microsoft Dynamics 365 CallTrackingMetrics, …
Artificial Intelligence Improves Influencer Marketing Campaign Performance by over 150%
Streaming Service Philo Improves Subscription Conversion by 10x with Branded Entertainment Network’s AI Solution Branded Entertainment Network (BEN), the leader …
DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign Performance
DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety …
RhythmOne Guarantees Advanced TV Audience Delivery to Maximize Targeted Reach and Campaign Performance
Solution Leverages Comscore Cross-Platform Campaign Measurement to Enable Marketers to Pay Only for Impressions Delivered In-Demo RhythmOne plc , a …
Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance
Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from …
Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns
GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with …
Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns
New Suite Leverages the Power of the Domo Platform to Deliver New Business Benefits and Rapid Time to Value Across …
Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance
Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, …
Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most
2018 Email Marketing Lookbook Report Analyzes 600,000 Commercial Emails to Reveal Performance Data for 10 Common Email Campaign Types, Plus …
Mobile Marketing Magazine Honors Leanplum with Most Effective Messaging Campaign Award
Leanplum, the leading multi-channel engagement platform, announced that it has won Mobile Marketing Magazine’s Most Effective Messaging Campaign Award. The …
G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%
New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching …
Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay
E-commerce giant eBay and Verizon Media announced “The Guy’s Guide to Nailing the Holidays” – a new campaign aimed to help …
Emarsys Named a Leader in Cross Channel Campaign Management by Independent Research Firm
Emarsys Top-Ranked in the Strategy, Market Presence and Current Offering Categories Based on Its Scores Emarsys, a powerful marketing platform …
ActiveCampaign Introduces Predictive Content, A Machine Learning Feature That Predicts The Most Engaging Email For Each Individual in an Audience
Predictive Content released in beta for all Professional and Enterprise ActiveCampaign Customers ActiveCampaign, the leader in Customer Experience Automation, announced …
Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance
For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily …
GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency
A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading …
Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies
Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of …
Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New TV Landscape
Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, …
Creating a Targeted Campaign Using Video
Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start …