Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings …
CallTrackingMetrics Unveils Microsoft Dynamics 365 Integration to Optimize Campaign Performance
CallTrackingMetrics, the World’s Only Call Tracking and Contact Center Solution, Announces a Powerful New Integration with Microsoft Dynamics 365 CallTrackingMetrics, …
Artificial Intelligence Improves Influencer Marketing Campaign Performance by over 150%
Streaming Service Philo Improves Subscription Conversion by 10x with Branded Entertainment Network’s AI Solution Branded Entertainment Network (BEN), the leader …
DoubleVerify Announces Authentic Brand Safety Targeting for Programmatic Buyers – Securing Brand Protection and Driving Campaign Performance
DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety …
RhythmOne Guarantees Advanced TV Audience Delivery to Maximize Targeted Reach and Campaign Performance
Solution Leverages Comscore Cross-Platform Campaign Measurement to Enable Marketers to Pay Only for Impressions Delivered In-Demo RhythmOne plc , a …
Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance
Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from …
Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns
GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with …
Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns
New Suite Leverages the Power of the Domo Platform to Deliver New Business Benefits and Rapid Time to Value Across …
Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance
Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, …
Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most
2018 Email Marketing Lookbook Report Analyzes 600,000 Commercial Emails to Reveal Performance Data for 10 Common Email Campaign Types, Plus …
Digital Advertiser Alert: All Display Ad Campaigns are Robbed by Ad Fraud. How Much Does an Advertiser Lose? Find Out in 7 Seconds
Ad Tech startup tribeOS co-founder Matt Gallant releases proprietary online tool that instantly reveals the damage ad fraud causes in …
New PFL Survey Finds Direct Mail Boosts Multichannel Campaign Success – But Not All Marketers Are Taking Advantage
8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than …
TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market
Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today …
Tech Talk: How to Plan, Architect, and Execute an Integrated Campaign
The reality for today’s marketers is that our landscape is changing right in front of us. Not only have our …
Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors
Offering expands Comscore’s Marketing Impact Suite to include moviegoing behaviors and diversifies Comscore’s relationship with PlaceIQ Comscore, a trusted partner …
TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards
TapClicks Marketing Operations Platform Recognized as Standout Omnichannel Marketing Technology TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow …
Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns
Attribution of Content-Targeted YouTube Campaigns to In-Store Visits Showcases Down-Funnel Metrics of Video Advertising Giant Media, the leading provider of …
Intel Ends Tech’s Greatest Dispute with the Launch of “No Debate” Campaign
New Integrated Campaign from Doremus Puts Humorous Spin on Performance/Value Dilemma Intel is bringing office humor to the data era …
An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising – Cost Per Engagement (CPE) Model
CPE Advertising Model with No Upfront Cost, Allows Brands to Pay Based on Customer Engagement, Moving OOH Industry Beyond Just …
Retailers Can Dominate Amazon Prime Day With Lightning-Quick and Live-Time Campaign Results
Amazon Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands …