VidMob finds that brands have increased number of advertising platforms by 156% and creative outputs by 59% VidMob, the leading platform for Intelligent Creative, today announced that clients are leaning into ad creative as a strategic…
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Veritonic, the industry’s leading audio research and analytics platform, announced today the addition of brand lift to the platform’s robust campaign performance capabilities. The addition of brand lift further solidifies the platform’s…
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New Study by Intelligent Creative Leader VidMob Reveals Video Advertising is More Effective than Static Ads in Driving Purchase Rates VidMob, the leading platform for Intelligent Creative, announced the results of a study that revealed…
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Veritonic, the leader in audio creative research and analytics, announced today the addition of brand lift to the platform's robust campaign reporting capabilities.  The addition of brand lift further solidifies the platform's position as…
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 Logiq, a global provider of award-winning e-commerce and fintech solutions, has partnered with IRIS.TV, the leading video data platform, to utilize IRIS_ID, a unique global identifier assigned to individual videos, to provide greater…
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New solution expands platform’s unbiased marketing attribution and measurement to understand lift and maximize ROI. Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released Rockerbox…
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New technology allows publishers to manage digital and traditional advertising sales planning, execution and measurement -- all on one platform Strategic cross-channel planning offers a full view of available advertising inventory across…
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By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market RTB House, a global company that…
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Oracle Moat Analytics Becomes the First Third-Party Measurement Provider to Integrate Directly Within Taboola Ads Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today…
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Bango, the global platform for data-driven commerce, has partnered with Appvertiser.io, to accelerate campaign performance and acquisition for its global network of app developers. Appvertiser, a US based mobile performance marketing…
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CTV advertising is gaining momentum globally. Everybody watching TV via the internet is technically considered a connected TV user or OTT (Over-the-top) video consumer. Reports point out the fact that over 80% of U.S. households have at…
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Survey of nearly 600 marketers conducted by PFL and Demand Metric unveils key channel insights in multichannel marketing PFL, the pioneer and leader in Tactile Marketing Automation, today releases its third annual report, "The State of…
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Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results…
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Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing…
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CallTrackingMetrics, the World’s Only Call Tracking and Contact Center Solution, Announces a Powerful New Integration with Microsoft Dynamics 365 CallTrackingMetrics, the world’s only call tracking and contact center solution, announces a…
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Streaming Service Philo Improves Subscription Conversion by 10x with Branded Entertainment Network’s AI Solution Branded Entertainment Network (BEN), the leader in connecting global brands to consumers through the power of popular…
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DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the launch of its Authentic Brand Safety targeting solution for programmatic advertisers. With Authentic Brand Safety targeting…
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Solution Leverages Comscore Cross-Platform Campaign Measurement to Enable Marketers to Pay Only for Impressions Delivered In-Demo RhythmOne plc , a global advertising technology company, announced that it will offer United States-based…
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Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from All Channels and Markets Centro, a provider of enterprise-class…
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EDO analyzes media campaign performance to help SoFi achieve holistic brand measurement and improve TV ad performance, including top-performing Super Bowl LVI activation EDO, Inc., a data, measurement, and analytics software company…
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