How to Build Client Relationships Following the Death of the Handshake

In it, the pre-COVID version of myself noted, “Our interactions are founded on conversations, eye contact, handshakes, and real-time connections, in addition to the latest technology. There is no substitute for actual face time.” Now, five months into a pandemic, everything has changed—or has it? I stand by what I wrote back in December. There really is no substitution for face time. But in an era where extended periods of face time, not to mention handshakes, have become vectors for virus transmission, what does the new…

Altus Marketing Announces Their New Rescue Mission Clients

Altus Marketing, a Moore company, announces they have been selected by Detroit Rescue Mission Ministries (DRMM) and Union Rescue Mission in Wichita, Kansas as their agency of record. Altus Marketing will provide direct marketing solutions that will increase brand awareness and maximize fundraising revenue to advance the missions of DRMM and Union Rescue Mission to provide food, shelter and services for people who are abused, disadvantaged and homeless in their community. Founded in 1909, DRMM provides services ranging…

Blockgraph Appoints Media and Advertising Veteran Scott Collins as EVP of Client Partnerships and Sales Strategy

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, announced the appointment of Scott Collins as Executive Vice President, Client Partnerships & Sales Strategy. With extensive experience in guiding media and advertising companies through evolution and innovation, Collins will be responsible for charting the company’s leadership in the future of television sales and advertising. Collins will report directly to Chief Revenue Officer Aleck Schleider.…

Ad Results Media Continues Robust Expansion in Key Markets With Five Senior Additions to Client and Creative Teams

Ad Results Media (ARM), a leader in personality-driven audio advertising, announced the addition of five key team members across its network of Austin, Boston, Houston, Los Angeles and San Diego offices. A leading global purchaser of audio influencer advertising, ARM continues to attract top talent to bolster the firm’s innovation-driven approach to audio advertising. With over 10K+ audio influencer partners, ARM is pleased to welcome fresh leadership perspectives as it continues to deliver success for local and national…

Digilant Appoints VP of Client Services to Further Accelerate Growth

Digilant, an omnichannel advertising services company, announced it has appointed Sandra Abi-Rashed as VP of Client Services to support business momentum, accelerated growth efforts for clients and the company’s overall commitment to driving omnichannel excellence. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising Abi-Rashed joins the team to further accelerate Digilant’s growth during 2020 — driven by the rapid onboarding of new…

MiQ Appoints Media Agency Veteran as first Executive Vice President of Global Clients

MiQ, the leading global programmatic media partner, announced that Candice Odhams has been named Executive Vice President, Global Clients. Odhams will be responsible for maintaining MiQ's continued successful partnerships with global agencies and brands, as well as cultivating new ones, by helping to solve their unique business challenges through expertise in data science, analytics and programmatic media. Reporting to Richard Dunmall, President of the company, she will help MiQ's agency partners - and the global…

Demand for Collaborative Marketing Solutions Fuel Evocalize’s 400% Growth in New Clients

Leading Collaborative Marketing Platform (CMP) provider Evocalize experienced accelerated growth from first quarter-2020 to first quarter-2021 highlighted by a 400% increase in net-new clients. Along with the growth in clients, the Evocalize team has doubled and the company has opened a second office in Austin, Texas. “I could not be prouder of what our team has achieved over the last year,” said Matthew Marx, CEO and founder of Evocalize. “We have achieved true product market fit, and the demand that we are receiving…

Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies

For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. When companies have compared their strategies, 87% have said that they receive a higher ROI from sourced leads via ABM. While ABM as a strategy has been effective for B2B companies, there is a missing component that creates missed growth opportunities: the lack of focus on individuals and customer success. "The big flaw in account-based marketing from a…

DoubleVerify Names James Cashmore SVP, Global Client and Agency Partnerships

Digital media expert and Google veteran, Cashmore will oversee DV’s newly-created Global Client and Agency Partnership team DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the appointment of James Cashmore as Senior Vice President, Global Client and Agency Partnerships. In his role, Cashmore will head up a newly-formed team, expressly focused on addressing the holistic needs of top global brands, agencies and consultancies. James will be based in London, reporting…

Evergent Launches CCB 3.0 Platform to Optimize Customer Relationships and Enable Agile Monetization for Content and Service Providers

The new solution provides a flexible platform that simplifies the complexities of managing direct-to-consumer businesses and has already been deployed by multiple global customers Evergent, the market-leading provider of revenue and customer-lifecycle management solutions, today announced the launch of CCB (Customer Care and Billing) 3.0, the company’s newest platform for simplified optimization of customer-lifecycle management. Developed using direct user feedback, CCB 3.0 streamlines management of product configurations,…

Welcome to the Era of Human-to-Human: New Study Confirms Revenue-Driving Teams Are Getting More Personal Than Ever Before to Build…

Sendoso’s 2021 State of Sending Report Finds Marketing, Sales, and CX Teams Are Building More Human Connections to Achieve Higher Customer Retention, Deeper Customer Relationships, and More Closed Sales Sendoso, the leading Sending Platform, today unveiled findings that showcase the critical importance of building human connections with buyers in its 2021 State of Sending Report. Marketing Technology News: AcuityAds Shares Its Progress On Identity Resolution Societal issues like the COVID-19 pandemic and…

Emma Cranston Appointed Head of Client Services at the Ozone Project

The Ozone Project, the UK’s leading high attention digital advertising platform, has hired Emma Cranston into the newly-formed role of Head of Client Services, reporting directly to the company’s Chief Revenue Officer, Craig Tuck. Prior to this appointment, Emma was Head of Display Activation at Manning Gottlieb OMD, one of many senior roles she held - including Head of Publishing and Investment Director - in a near-fifteen year career at the agency. Prior to joining Manning Gottlieb OMD, Emma worked for Carat. Marketing…

SmartBug Media® Adds Industry Veteran Jeff Ostiguy as VP of Client Services

Ostiguy to Strengthen and Scale Client Services Team to Enhance the Revenue Growth of Rapidly Growing Upmarket Customer Base SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations, and public relations—today announced that it has added an industry veteran, Jeff Ostiguy, to serve as its Vice President of Client Services. Ostiguy is…

Agillic Wins International Gaming Platform Provider Multilot As A new Client: Personalisation Is The Name Of The Game

Agillic, a leading Danish omnichannel marketing software company, will help Multilot, a multinational SaaS gaming platform provider, build long-lasting customer relationships through automated and personalised communication across the customer lifecycle. Multilot offers a fully compliant turn-key gaming platform as a service (SaaS). They operate games, bingo, lotteries, raffles and games of chance on behalf of humanitarian organisations, associations, media houses and corporate partners. Multilot can manage the entire…

Fiverr Announces Subscriptions, New Feature That Enables Long-Term Relationships Between Freelancers and Customers

New feature is a complete step-change in the way people can work together on Fiverr and allows customers to subscribe to specific services Fiverr International Ltd., the company that is changing how the world works together, is launching Subscriptions, a new feature that allows freelancers on Fiverr the opportunity to establish long-term, ongoing relationships with their customers. In the past, Fiverr has only offered the ability to pay on a per-project basis, so this is a huge step for the company as it continues to expand…

M-Files New Web Client Offers Heightened User Experience, Enables Faster Adoption and ROI in Information Management

Intelligent information management leader unveils modern, simplified user interface that makes adoption and use faster, easier and more intuitive M-Files Corporation, the intelligent information management company, launched its new Web Client, offering customers dramatically improved usability and ease-of-use to tackle today's most pressing information management challenges. Optimized for daily use, the new Web Client offers a simplified user interface that helps customers adopt the M-Files solution faster and easier. The…

First Financial Bank Partners with 360 View to Elevate Customer Relationships

360 View, a trusted provider of customer relationship management software designed specifically for banks and credits unions, announced that First Financial Bank will be implementing its CRM growth platform in efforts to bring customer interactions to a new level. Marketing Technology News: 1WorldSync Acquires Snap36 First Financial selected 360 View for its base CRM in collaboration with its Marketing Automation module and customer-specific messaging feature, SmartPops, to support the bank’s long-standing commitment…

Integreon Partners with Turtl to Provide Dynamic Content Creation and Automation Capability for Creative Services Clients

Interactive Technology Platform Adds New Capabilities to Modernize Content Creation and Delivery Integreon, a global managed services provider and leader in creative services delivery, and Turtl, a content creation and automation technology company, announced a new partnership. Integreon will be using Turtl’s platform in its company’s global Creative Services practice to deliver innovative and compelling digital materials for clients. Integreon’s content designers and production graphics teams will utilize Turtl’s tools to…

Client Engagement Manager: Accelerating Marketing Software & Customer Responsiveness

2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to when times were at its most uncertain. In fact, a recent CMO study found that the marketing budget of most of the firms surveyed increased during the COVID period. In February 2020, respondents' firms planned to spend 11.3% of their total budgets on marketing, by June 2020, this rose to…

VERB Adds Shaklee to Growing Roster of verbCRM and verbLEARN Clients

Leading global direct-selling company for natural nutrition and green cleaning products launches VERB sales enablement platform VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream ecommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises, announced that Shaklee Corporation (“Shaklee”), a leading global provider of natural nutrition, personal care and environmentally friendly home care products, has adopted verbCRM,…