Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising …
Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising
Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most …
Samba TV Acquires Wove, Expanding the Industry’s Leading Connected TV Advertising and Technology Stack
Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data …
Wurl Launches AdPool, World’s Largest Cross-Platform Advertising Service for Connected TV
New Service Gives Advertisers Access to Billions of Ad Avails on Leading Connected TV Platforms Wurl, the leading provider of …
At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach
With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands …
Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces
In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free …
Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising
Oracle Data Cloud, LiveRamp and Tru Optik Among 60+ Data Partners Providing 60,000+ Audience Targeting Segments for Connected TV and …
Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software …
Lotame Unveils Industry’s Most Connected TV Offering: Lotame TV
Company continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for …
Mobiquity Technologies Partners with PeerLogix to Expand Capabilities in OTT, Streaming Video and Connected TV
Mobiquity Technologies, Inc., a leading technology provider in next-generation programmatic advertising today announced they have partnered with PeerLogix, Inc., the …
WD-40 Brand Successfully Executes First Connected TV Campaign in Partnership with Telaria and BVAccel
Achieved High Brand Awareness Among Millennial Professionals through Advanced Demographic and Psychographic Targeting on Telaria’s Platform Telaria, the complete software …
Pixability Announces PixabilityONE, an All-In-One Solution for Audi-Ence Targeting, Optimization, and Reporting for YouTube, Facebook, Instagram, and Connected TV
Platform Will Give Advertisers the Ability to Manage Over 75% of All Video Ad Campaigns Being Run Worldwide Through One …
Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach’s Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s Surging Popularity Includes Highest-Ever Completion Rate and Longer Ad Length With impressions increasing nearly 60 percent year …
Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year …
Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising
Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to …
Ntooitive Expands Connected TV Platform
N2TV Empowers Brands to Grow Using a Comprehensive Approach to Acquire and Engage Audiences with Customized Campaigns Ntooitive, the end-to-end digital …
Tetra TV Launches Transparent Advertising Network for Connected TV
The Breakthrough AD Platform Delivers Addressable Campaigns at Scale for Advertisers across Leading Video Publishers, Pay TV Operators, and Streaming …
Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers
Entertainment-Focused vMVPD Service Brings Best-in-Class Ad Platform to Market With Industry-Leading Partners Streaming television service Philo revealed a roster of …
Telaria Partners with Hulu to Reveal Emerging Alliance between Connected TV and Direct-to-Consumer Brands
New Research Shows DTC Shoppers Are Two Times More Likely to Purchase a Product After Seeing an Ad on CTV …
Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights
Annual Study Analyzes Thousands of Video Campaigns for Key Trends, Including Surges in Personalization and Engagement Innovid, the world’s leading …