Integration delivers enhanced transparency for advertisers and value for publishers IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV…
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34 percent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming  VuePlanner, a contextual, data-driven YouTube campaign performance solution, today…
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Accelerates Next Evolution of Its Publisher Business and Plans to Build Global Addressable CTV Ad Platform Integral Ad Science, a global leader in digital media quality, today announced that it has acquired Publica, the connected TV (CTV)…
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The future is now for advanced TV advertising as video viewership shifts to digital first. While connected TV (CTV) emerges from an advertising standpoint, already there is the opportunity to target more than 200 million people every…
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Accelerates Next Evolution of Its Publisher Business and Plans to Build Global Addressable CTV Ad Platform Integral Ad Science, a global leader in digital media quality, today announced that it has acquired Publica, the connected TV (CTV)…
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Agreement enables advertisers to fully measure their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency Comscore, a trusted partner for planning,…
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Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to bring its unique programmatic and Connected TV (CTV) advertising offering to its clients in Indonesia. This partnership will…
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The brand awareness campaign aims to help musicians connect with the more than 100,000 music shops in Reverb’s global community Gravity Labs, Inc., a creative advertising firm uniquely blending the best attributes of brand…
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Total raised to be approximately $403 million including proceeds from ION Acquisition Corp 2 and a PIPE from Fidelity Management and Research Company LLC, Baron Capital Group, funds associated with ION, and others Innovid is going…
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CommScope announced today that View TV Group, a Connected Television (CTV) solution provider, has selected the CommScope manifest manipulation software to strengthen its broadcast content delivery networks (CDN) solution, which…
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A revolutionary new product from DynAdmic is changing the entire industry’s ability to effectively target this viewership. The proportion of households severing their connections to traditional cable is forecast to increase by 44% in the…
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Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in CTV advertising journey Innovid, the only independent advertising and analytics platform built for…
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Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to…
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Verizon Media and VIZIO, today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. “VIZIO has…
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Adtelligent teams up with Pixalate to combat fraudulent ad activity across mobile In-App and Connected TV (CTV) Adtelligent, a fully-featured ad monetization platform, announced it has begun a business relationship with Pixalate, Inc., a…
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Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies, that enables audience-targeting for connected TV campaigns. As an identity resolution…
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The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for…
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SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers. As the pandemic raged across the…
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AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, is pleased to announce that it has signed two new…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that Comscore Senior Vice President John Bulgrin will participate in Adweek's upcoming webinar titled 'How to Advance Your CTV…
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