Comcast Business Solutions Keeps North of Boston Media Group Connected With Its Readers

Robust Network Infrastructure Helped Paper Publish Real-Time Developments During Recent Gas Explosions Comcast Business announced that the two-time Pulitzer Prize-winning North of Boston Media Group and its family of publications, including The Eagle-Tribune, rely on network solutions from Comcast Business to stand out in the new era of digital publishing. The media company's network was put to the test in September when a gas line failure occurred in one of the communities the paper covers. The failure ignited fires…

CUMULUS MEDIA Enters Into Exclusive Sales Partnership With Adomni

Agreement Provides for Exclusive Local Sales for Country's Largest Digital Cartop Network, Uber OOH CUMULUS MEDIA, announced today that it has executed an agreement with Adomni, a programmatic advertising platform with 460,000 out of home digital screens nationally, to be its exclusive sales partner to local businesses for the Uber OOH powered by Adomni cartop advertising network in markets where Cumulus operates radio stations. Uber OOH is the official Uber digital out-of-home national advertising network which, in…

BDEX Launches Streaming Media Audience Segments in Tru Optik’s Data Marketplace

Leading data exchange BDEX announced today that its streaming media data segments are now available in Tru Optik’s Data Marketplace. This data includes audiences gained from BDEX’s data collaboration with TiVo, offering TV marketers insights into millions of homes across the U.S. BDEX, the first and largest data exchange platform in the US, is pleased to announce its over-the-top (OTT) and connected TV (CTV) segments are now available in Tru Optik’s Data Marketplace. BDEX’s data will connect to devices in…

Entravision Communications Corporation Expands Global Digital Footprint Through Acquisition Of Leading Digital Marketing & Advertising…

Entravision Communications Corporation (NYSE: EVC) (“Entravision” or “the Company”) announced today that the Company has entered into a definitive agreement to acquire MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region. For over a decade, MediaDonuts has helped its customers achieve their performance and branding goals across digital media channels. The acquisition is anticipated to close on or around July 1, 2021. “With our business…

Lumen Media Transformation Takes Live And On-Demand Video From The Camera To The Edge

To enable media distributors and service providers to deliver video content more quickly and easily to audiences anywhere around the globe, on any device, Lumen Technologies (NYSE: LUMN) has introduced Lumen Media Transformation. Lumen Media Transformation creates high-quality online viewing experiences by combining advanced video encoding technologies with the Lumen global fiber and Edge networks. "This fully-managed advanced media transformation and content delivery service will help accelerate time-to-market for global…

AgreeYa Solutions Launches Latest QuickApps 6.15 Update for SharePoint

AgreeYa Solutions, a leader in software, solutions and services, is pleased to announce the launch of QuickApps 6.15, the latest version of its no-code SharePoint application development and customization solution. The new QuickApps release accelerates SharePoint development helping organizations create applications like project management, customer relationship management and help desk systems that are easily supported, maintained and upgraded. Marketing Technology News: VIZIO and Verizon Media Announce Strategic…

Digital Media Solutions Announces New $275 Million Senior Secured Credit Facility

Digital Media Solutions, Inc. , a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced that its operating subsidiary, Digital Media Solutions, LLC, has entered into a new $275 million five-year senior secured credit facility, which consists of term loans in an aggregate principal amount of $225 million and a $50 million revolving credit facility. Proceeds from the term loans were used to repay and terminate the previous $220 million senior secured…

Digilant Partners with Lasso to Bolster its Omnichannel Healthcare and Pharma Advertising Solutions

Omnichannel advertising services company Digilant announced a strategic partnership with Lasso, the world’s most comprehensive platform for healthcare marketing and analytics, to further strengthen its healthcare and pharma advertising solutions. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award The new partnership will combine unmatched reach and physician-level reporting with best-in-class omnichannel media execution, delivering the most powerful advertising solution for healthcare and pharma…

NTT DATA Business Solutions Honored With Two 2021 SAP Pinnacle Awards and Three Finalist Positions

NTT DATA Business Solutions AG, formerly itelligence AG, has been awarded as the winner of two 2021 SAP® Pinnacle Awards in recognition of its outstanding achievements as an SAP partner: Global Platinum Reseller of the Year and Partner of the Year for SAP® SuccessFactors® Solutions (Midmarket). In three other categories, NTT Data Business Solutions reached the coveted finalist positions: SAP S/4HANA® Movement, Delivery Excellence and Intelligent Spend Management (Midmarket). Marketing Technology News: VIZIO and…

MediaKind Announces Two Senior Appointments to Elevate Business Strategy in DTC and Advertising Space

MediaKind has announced the appointment of Mark Ramberg as Group Vice President of Products, and Jeff Sherwin, as Executive Vice President, Technology Strategy & Operations. These newly created positions strengthen MediaKind’s technical capabilities and strategic commitment to the burgeoning direct-to-consumer (DTC) video, advertising, and sports markets, where it continues to invest and increase its presence. Between them, Ramberg and Sherwin bring over 45 years of experience in the DTC and advertising space, having…

Arch Platform Technologies Announces Support for AWS for Media & Entertainment Initiative

Arch Platform Technologies, provider of the Arch Platform, a SaaS platform to create and manage powerful, cloud-based studios for content creation, announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to accelerate and simplify the move to the cloud for the entertainment production industry. Marketing Technology News: MarTech Interview with Sean Creeley, CEO and Founder at Podsights “Arch is the best thing that’s happened to movies in the last five years” AWS for…

Tremor Video Launches New CTV & Video Audience Solutions Driven by Consumer Emotion & Intent Data

Exclusive offering strengthens advertisers’ ability to reach and engage audiences with a greater breadth and depth of data-driven insights Tremor Video, a leading programmatic video platform, today announced that the UnrulyEQ emotional and psychographic intelligence offering is now widely available to all Tremor Video clients in the U.S. and Canada. Designed to maximize audience engagement and optimize campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience…

Demand for Collaborative Marketing Solutions Fuel Evocalize’s 400% Growth in New Clients

Leading Collaborative Marketing Platform (CMP) provider Evocalize experienced accelerated growth from first quarter-2020 to first quarter-2021 highlighted by a 400% increase in net-new clients. Along with the growth in clients, the Evocalize team has doubled and the company has opened a second office in Austin, Texas. “I could not be prouder of what our team has achieved over the last year,” said Matthew Marx, CEO and founder of Evocalize. “We have achieved true product market fit, and the demand that we are receiving…

Intermedia Cloud Communications Announces New Microsoft Teams Integrations to Enhance Business Communications

Intermedia Cloud Communications, a leading provider of cloud communications solutions, announced the release of two new versions of its award-winning, cloud-based communications and collaboration solution, Intermedia Unite®, designed to work within or alongside Microsoft Teams. Intermedia Unite offers a complete and fully integrated solution that includes voice, video conferencing, chat, file collaboration and more, all on one platform, with one point of administrative control and one bill. For Teams users, the new…

ResultsCX Launches Enhanced Social Media Customer Experience Management Services

ResultsCX, a premier customer experience partner to Fortune-100 and 500 companies worldwide, announced it has expanded its digital and social media experience management operations to provide comprehensive customer care on behalf of its client brands. The company now offers simultaneous monitoring, triage, and response across hundreds of social channels and digital brand properties; online reputation management strategies; and content moderation that present a singular brand experience to customers. Marketing…

Leading Spanish-Language Entertainment Company Estrella Media Partners with Google Ad Manager for Monetization of its Streaming TV Platforms

Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company, announced that it has selected Google Ad Manager for monetizing its live and on demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will span across connected TV, gaming consoles, mobile, and online beginning with the EstrellaTV and Estrella News channels streaming live on multiple partner apps and on demand at estrellatv.com and on Estrella Media’s multi-channel network on YouTube. Plans are in the…

VIZIO Offers Media Buyers Fresh Look At TV Ad Innovations In Its First IAB NewFronts Presentation

The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable VIZIO, the award-winning smart TV, sound bar and home…

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Verizon Media and VIZIO, today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. “VIZIO has built a CTV advertising ecosystem centered around premium partnerships and our direct-to-device offering” Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18M opted-in VIZIO Smart TVs. Verizon Media will be the…

IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming Landscape

As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale IBM, today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising…

Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data

Criteo innovates with new, first-of-its-kind contextual advertising solution that leverages deep-rooted connections to retailers, brands and publishers to go beyond keywords and environments, reaching consumers in a shopping mindset Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and measure…